HOME Research Insight IBM (US) and Informatica (US) are the Key Players in the Data Migration Market



IBM (US) and Informatica (US) are the Key Players in the Data Migration Market


The data migration market is rapidly growing owing to the need to maintain the business continuity and reduce the data-related risks. The global data migration market size is estimated to be USD 5.14 Billion in 2017 and is projected to reach USD 11.49 Billion by 2022, growing at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period.

Some of the major vendors providing data migration software and services are IBM (US), Oracle (US), AWS (US), Microsoft (US), SAS Institute (US), SAP (Germany), Informatica (US), Information Builders (US), Talend (US), Attunity (US), Scribe Software (US), and Syncsort (US). The players operating in the data migration market have adopted various strategies to expand their global presence and enhance their market shares. Partnerships, collaborations, new product launches, product upgradations, and acquisitions are some of the major strategies adopted by the vendors in the recent years. Top vendors which include Oracle, IBM, SAP, AWS, and Microsoft have majorly adopted combination of strategies impacting the market.

IBM has undertaken collaborations and partnerships as its major development strategy to create a leading market edge. In September 2017, IBM launched IBM Cloud Mass Data Migration service to help businesses to move their large amount of data to the IBM Cloud in minimal cost. It provides a large-capacity storage device and speed up the data migration process. Furthermore, as a part of its inorganic growth strategy, in July 2017, IBM partnered with VMware to enable businesses to transfer their VMware data from on-premises to the cloud model. In addition, IBM and VMware launched VMware Cloud Foundation on IBM Cloud to increase the hybrid cloud adoption among businesses.

In February 2017, Informatica launched a channel partner program worldwide named as the Informatica Partner Program. The Informatica Partner Program is initiated to deliver cloud and entire data management solutions to customers worldwide, which include data migration services as well. Furthermore, in March 2017, the company has strengthened its position in Canada by expanding operations in the country with new office in Toronto. This would also enhance the company’s sales in Canada. Additionally, in March 2017, it extended its existing partnership with Google Cloud for marketing analytics, integration, and data warehouse modernization. This partnership would leverage customers to migrate data easily over Google Cloud.

Related Reports:

Data Migration Market by Data Type (Customer Data, Financial Data, Product Data), Business Function (Marketing, Sales, Finance), Component, Deployment, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

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