HOME Research Insight The Key Players in the Market Have Mainly Adopted the Strategy of Partnerships, Agreements, and Collaborations to Grow in the Deep Packet Inspection and Processing Market

The Key Players in the Market Have Mainly Adopted the Strategy of Partnerships, Agreements, and Collaborations to Grow in the Deep Packet Inspection and Processing Market

The deep packet inspection and processing software, embedded within a network or security appliance enables enterprises to achieve high level of network security as well as manage their network performance. MarketsandMarkets expects the deep packet inspection and processing market size to grow from USD 7.01 Billion in 2016 to USD 18.60 Billion in 2021, at a Compound Annual Growth Rate (CAGR) of 21.6%. Continuous evolution of cyber-attacks and need for network performance management & optimization solutions to efficiently manage today’s complex networking environments are some of the major driving factors for the deep packet inspection and processing market.

The key players in the market have mainly adopted the strategy of partnerships, agreements, and collaborations to grow in the market. This strategy accounted for the largest share of 39% of the total strategic developments, in the global deep packet inspection and processing market. Many major vendors adopted these strategies to avail the benefits of technology sharing. IBM (New York, U.S.), Intel (California, U.S.), HPE (California, U.S.), Palo Alto Networks (California, U.S.), Check Point (California, U.S.), Extreme Networks (California, U.S.), Blue Coat (California, U.S.), and Symantec (California, U.S.) are some of the leading players who have adopted this growth strategy. Another major growth strategy adopted by the key players is mergers and acquisitions, which accounted for 33% of all the growth strategies implemented by the players in the market. The top companies who have incorporated this strategy are Cisco (California, U.S.), HPE, IBM, Palo Alto Networks, Blue Coat, NetScout (Massachusetts, U.S.), and Extreme Networks.

One of the leading vendors of deep packet inspection based network and security appliances, Cisco, has intensively adopted the strategy of acquisitions to optimize its portfolio of cybersecurity solutions. The acquisition of Lancope in December 2015 empowered Cisco with enhanced network analytics, visibility solutions, and security intelligence. The acquisition of a cyber security service provider, Portcullis, in November 2015 and security advisory company, Neohapsis, in December 2014 helped Cisco in gaining high expertise in cyber security space and in providing strategic operational and technical security guidance to its customers. Similarly, the acquisition of OpenDNS, in August 2015, added cloud-based security capabilities to Cisco’s security solutions portfolio by integrating broad visibility, enforcement, and threat intelligence with Cisco Advanced Malware Protection (AMP) ThreatGRID. Cisco acquired ThreatGRID in May 2014, which extended Cisco’s malware analysis and threat intelligence technologies.

Another market-leading company, IBM, adopted the strategies of acquisitions, partnerships, as well as new product launches to gain a dominant position against its competitors. The acquisition of Trusteer in August 2013 extended IBM’s data security capabilities into the cloud, mobile, and endpoint security space; and the acquisition of CrossIdeas in July 2014 and Lighthouse Security Group in August 2014 helped IBM in offering improved identity and access management solutions. In February 2016, IBM expanded its partnership with Check Point Software Technologies where the companies announced their joint collaboration in the areas of threat intelligence, integrated event management, advanced mobile protection, and managed security services. Another important partnership with Juniper Networks in February 2015 enabled IBM to offer integrated network performance optimization solutions to Communication Service Providers.

Related Reports:

Deep Packet Inspection and Processing Market by Application (IDS and IPS, Network Performance Management, and Data Loss/Leak Prevention and Management), by Service, by Organization Size, by Vertical, by End User, & by Region - Global Forecast to 2021

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