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3. Development of Advanced Energy Based Equipment, a Key Strategy Adopted by Leading Market Players to Foster their Growth in the Global Electrosurgical Devices Market

The global electrosurgery market was dominated by Covidien plc (Ireland), Ethicon (U.S.), and Olympus Corporation (Japan) in 2013. These three companies together accounted for a share of 78% of the global electrosurgery market in 2013. The global electrosurgery market was dominated by Covidien plc (Ireland), Ethicon (U.S.), and Olympus Corporation (Japan) in 2013. These three companies together accounted for a share of 78% of the global electrosurgery market in 2013.

Covidien plc was the leader in this market with a share of 37% in 2013 and is expected to lead the market in the next five years as well. The company owns a wide product portfolio including a range of electrosurgical generators, instruments, and accessories. Valleylab, LigaSure, and ForceTriad are some of the popular brands of the electrosurgical devices offered by Covidien. The company employs more than 38,000 people in 70 countries and markets its products in over 150 countries across the globe. The company’s wide range of product offerings coupled with its wide geographic presence enables it to maintain its leading position in the global electrosurgery market. Furthermore, the company focuses on development of innovative products and strategic acquisitions as its key business strategy to ensure its growth in the global electrosurgery market.     

Ethicon (U.S.) held the second position in the electrosurgery market in 2013. Over the past three years, the company has been focusing on innovative product development, new product launches, and acquisitions as its key business strategies, in order to increase its share in the global electrosurgery market. The company has a wide product portfolio with advanced energy technologies, which serves as an important factor for its future growth. HARMONIC and ENSEAL are the technologically advanced electrosurgical devices brands offered by the company. It has a strong geographic presence and large customer base.

In the electrosurgery market, leading players are adopting the strategies of new product development, new product launches, geographic expansions, agreements, acquisitions, and joint ventures. Market players adopted these strategies to access new technologies, expand their product portfolio, enter into growing markets, and to increase their market share. In addition to the top market players, companies such as B. Braun Melsungen AG (Germany), Bovie Medical Corporation (U.S.), Olympus Corporation (Japan), and ERBE Elektromedizin GmbH (Germany) are primarily focused towards launching the new electrosurgical devices and acquisitions to widen their product offerings.

Major strategic developments are taking place in the field of advanced vessel sealing instruments market, which exhibits high-growth potential in the near future. Dominant market players such as Covidien plc (Ireland), Ethicon (U.S.), Bovie Medical Corporation (U.S.), and Olympus Corporation (Japan) introduced several technologically advanced vessel sealing instruments in order to keep pace with the industry trends.

Related Reports:

Electrosurgery Market by Product - Generator, Electrosurgical Instruments (Vessel Sealing, Bipolar Forceps, Electrode, Suction Coagulator), Accessories, Surgery (General, Gynecology, Orthopedic, Cardiovascular, Cosmetic) - Global Forecasts to 2019
https://www.marketsandmarkets.com/Market-Reports/electrosurgery-market-142006761.html

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