Embedded Finance Market

Top Companies in Embedded Finance Industry - Stripe, Inc. (US) and PayPal Holdings, Inc. (US)

The global embedded finance market size is projected to grow from USD 115.8 billion in 2024 to USD 251.5 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 16.8%. The growth in the market is due to the enhanced demand for hybrid financial services where clients and users can easily access financial solutions in non-financial domains. Similarly, developing digital systems and government support further boost the growth of embedded finance solutions in different industries.

Top Embedded Finance Companies include

  • Stripe, Inc. (US)
  • PayPal Holdings, Inc. (US)
  • Plaid, Inc. (US)
  • Klarna Bank AB (Sweden)
  • FIS (US) and many more....

The market players have adopted various strategies to strengthen their market position. Organic and inorganic strategies have helped the market stakeholders globally by providing a comprehensive suite of embedded finance solutions, boosting innovation through research and development initiatives, establishing strategic partnerships with key industry stakeholders, and facilitating mergers and acquisitions to strengthen their technological capabilities and market presence.

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Stripe is a global fintech company that offers payment software solutions for businesses and people to make and receive payments via the Internet or through its mobile applications. The company creates software for the handling of online debit and credit card transactions. Stripe’s support services are divided into application support, sales support, developer support, and analytics support. Its product offerings include Atlas, Billing, Capital, Checkout, Climate, Connect, Corporate Card, Data Pipeline, Elements, Financial Connections, Identity, Invoicing, Payment Links, and many others. As for the company’s presence, Stripe is in San Francisco, Dublin, Paris, London, Ireland, and Tokyo, which arranges its presence in North America, Europe, and Asia. According to the International Labour Organization, the company has 8,016 employees.


PayPal Holdings, Inc. is a global and American-based company that offers an online financial platform that simplifies payments and commerce with merchants and consumers globally. The company only aims at reducing the financial barriers to financial services, enhancing users’ and society’s financial well-being, and expanding access to capital, and economic opportunity for all PayPal consumers, merchants, and other businesses globally. The company collects revenue from two segments: revenues from the actual transaction and quantitative revenues from other related value-added services. Their goal is to enable merchants and consumers to manage and move their money anywhere in the world in the markets we serve, anytime, on any platform, and using any device when sending payments or getting paid, including person-to-person (“P2P”) payments. PayPal believes that effective management of non-financial risks and opportunities, including environmental, social, and governance (“ESG”) topics, helps to create value for stakeholders and deliver on mission and strategy. According to their annual report for the year ended 2023, the revenue reached USD 29,771 billion. The company has 27,200 employees who are actively employed in the company. PayPal is a global company with a presence in different regions, such as Europe, the Middle East, Asia and the Pacific, and North and Latin America.


Plaid, Inc., based in the US, is a leading player in the embedded finance market, providing the infrastructure that enables digital financial services. The company's platform connects various fintech applications with users' bank accounts, facilitating seamless financial data access and transactions. Plaid's technology supports a wide range of services, including payment processing, personal finance management, and lending, by integrating financial services directly into applications. This capability enhances user experiences and drives innovation in the financial sector, making Plaid a crucial enabler of embedded finance solutions.


Klarna Bank AB, headquartered in Sweden, is a prominent player in the embedded finance market, specializing in providing seamless financial services integrated into online shopping experiences. Klarna offers a range of solutions, including buy now, pay later (BNPL) options, direct payments, and post-purchase services. By embedding these financial services directly into e-commerce platforms, Klarna enhances customer convenience and flexibility, driving higher conversion rates for merchants. The company's innovative approach to payment solutions positions it as a key contributor to the growth and evolution of embedded finance.


FIS (US) is a leading provider in the embedded finance market, offering a comprehensive suite of financial technology solutions designed to integrate seamlessly into various business platforms. By embedding banking, payments, and financial management services into non-financial applications, FIS enables companies to enhance their customer experiences and streamline operations. Their advanced technology and broad range of services support businesses in delivering customized financial solutions, driving innovation, and meeting the evolving demands of the digital economy.

Related Reports:

Embedded Finance Market Size, Share, Growth Analysis, By Type (embedded payments, embedded lending, embedded insurance, embedded wealth management), Business Model, Industry (retail & eCommerce, healthcare) - Global Forecast to 2029

Embedded Finance Market Size,  Share & Growth Report
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