The European mammography workstations market is projected to reach USD 14 million by 2024 from USD 10 million in 2018, at a CAGR of 5.5%. The adoption of mammography workstations and related software platforms is growing across major European countries such as Germany, the UK, France, Spain, Italy, and Sweden. This can majorly be attributed to the rising burden of breast cancer and the increasing market availability of multimodality diagnostic platforms. Moreover, increasing patient awareness about the clinical benefits associated with the early diagnosis of breast conditions is also supporting the growth of the mammography workstations market in Europe.
An analysis of market developments between 2015 and 2019 has revealed that several growth strategies, such as product launches, product approvals, acquisitions, partnerships, product deployments, and agreements were adopted by market players to strengthen their product portfolios and maintain a competitive position in the European mammography workstations market. Product launches and partnerships were the most widely adopted growth strategies by market players in the last four years.
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GE Healthcare (US) (a key business division of General Electric Company) is among the top players involved in the development of multimodality mammography workstations. The company focuses on maintaining its leading position in the European mammography workstations market through organic growth strategies such as product launches. Over the years, GE Healthcare has strengthened its customer base and increased its market penetration in the UK, Germany, France, Italy, Spain, Sweden, and Spain. Due to its strong brand image and excellent geographic reach, the company is likely to hold the top position in this market during 2018–2024.
Philips Healthcare (Netherlands) is among the top five players in the European mammography workstations market. The company provides technologically advanced multimodal workstations for digital mammography, breast MRI, and breast ultrasound. To sustain its leading position and to further increase its share in the European mammography workstations market, the company focuses on introducing new products in the market. Philips Healthcare possesses a well-established supply chain network along with a strong network of raw material suppliers and product distributors in the Netherlands, Germany, the UK, France, Greece, and Italy. This reduces the company’s dependability on specific raw material suppliers or product dealers/distributors, which is an important market strength.
European Mammography Workstations Market by Modality (Multimodal, Standalone), Application (Diagnosis, Advanced Imaging, Clinical Review), End User (Hospital, Breast Care Centers, Academia), Country (Germany, UK, France, Italy, Spain) - Forecast to 2024
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