Key players identified in the feed pigments market include BASF SE (Germany), Royal DSM N. V. (The Netherlands), Kemin Industries, Inc. (U.S.), D.D. Williamson & Co., Inc. (DDW) (U.S.), and Guangzhou Leader Bio-Technology Co., Ltd (China). Along with these companies, there are other players having a strong presence in the global feed pigments market which include Innovad AD NV/SA (Belgium), Vitafor NV (Belgium), Behn Meyer Group (Malaysia), Nutrex NV (Belgium), and Novus International, Inc. (U.S.).
These players have adopted strategies such as expansion of business operations, acquisitions, and new product development to meet the changing feed pigments demand. The leading players are strategically focusing on strengthening their R&D proficiencies by capitalizing in advanced technology to offer diversified product portfolios increasing the nutritive benefits of the feed pigments.
The core strengths of the key players in this market are strategic expansions, acquisitions, new product developments, and launches, to expand their business geographically in strategically located areas. The players have established large distribution networks all over the globe and are following extensive cross-selling marketing strategies. Market leaders such as BASF SE, D.D. Williamson & Co., Inc., Kemin Industries, Inc., and Guangzhou Leader Bio-Technology Co., Ltd have successfully tapped the budding markets through acquisitions and expansions. These companies are focusing on introducing and offering a wide range of feed pigments and opening manufacturing units in different countries to strength and expand their position in the feed pigments market.
In 2015, D.D. Williamson & Co., Inc. acquired the KleurCraft (The Netherlands) coloring portfolio from SVZ International B.V. (The Netherlands). The portfolio acquired by the company comprises coloring foods, custom formulations, and related technology which will enrich the production of colorants and feed pigments. The company has followed expansion and acquisitions as their growth strategies which are positively impacting their presence in the feed pigments market.
Another key player, Kemin Industries, Inc. signed a partnership agreement with Royal DSM N.V., in October 2014, and launched OPTISHARP Natural brand as a part of the partnership leveraging the global position of DSM to obtain high revenues.
Feed Pigment Market by Type (Carotenoids, Curcumin, Caramel, Spirulina & Others), by Carotenoids Source (Natural & Synthetic), by Livestock (Swine, Cattle, Poultry, Aquatic Animals & Others), by Region - Global Trends & Forecasts to 2020
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