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3. Olympus Corporation (Japan), Stryker Corporation (U.S.), and Smith & Nephew plc. (U.K.), Lead the Fluid Management and Visualization Systems Market

The fluid management and visualization systems market is consolidated in nature with the top 5 players accounting for more than 50% market share in 2013. There are numerous smaller players as well in the market, operating at both global and regional levels. Majority of the leading market players are based across developed countries such as the U.S., U.K., Germany, and Japan.

Olympus Corporation (Japan), Stryker Corporation (U.S.), Smith & Nephew plc. (U.K.), were the leading players in the fluid management and visualization systems market in 2012. Olympus has a diversified product portfolio, which includes a wide range of insufflation systems, suction and irrigation pumps, cannulae, and visualization devices such as video processor, light sources, monitors and display systems, camera heads, and video converters. Olympus’ leading position in the market can be attributed to its strong manufacturing and distribution footprints across the world, which enables it to serve customers in the Americas, Africa, Western/Eastern Europe, the Middle East, and Asia-Pacific. In 2013, Olympus established a joint venture with Sony Corporation to form Sony Olympus Medical Solutions Inc., to integrate Sony's imaging technology with Olympus's medical equipment technology for surgical endoscopes with 4K and 3D picture quality. The company is focusing on introducing innovative products, which incorporate differentiating technologies. The company is now focusing on emerging markets, principally China, where demand for healthcare is rapidly increasing along with rapid economic development. In this regards, the company has started advanced endoscopy training centers in Shanghai and Beijing.

The stronghold of Stryker Corporation in the fluid management and visualization systems market can largely be attributed to its innovative product portfolio in the fluid management and visualization systems segment for endoscopic applications including arthroscopy, laparoscopy, and gynecology. The company has a strong business presence in more than 100 countries across the globe. With a presence of more than 100 years in the industry, Stryker Corporation has established itself as a global leader in medical devices. The company is continuously growing in the fluid management and visualization systems market, with acquisitions, collaborations, and expansions. The key acquisitions include Pivot Medical Inc. (U.S.) and Concentric Medical, Inc. (Netherlands); the company established partnerships with market players such as IMRIS Inc. (Canada) and EIZO (Japan).

With more than 50 years in the medical industry, Smith & Nephew plc. (U.K.) has presence in more than 90 countries which spans the Americas, Europe, Asia, Australia, the Middle East, and Africa. The major fluid management and visualization systems offered by the company include intenerated fluid management system, cameras, light sources, monitors, and canisters, among others. The company focuses on strengthening its current position in the emerging markets to enhance its market share in these regions. In this regards, the company has been investing in the sales and infrastructure in emerging markets such as Mexico and the Middle East, along with the acquisition of distributors in Turkey, Brazil, and India. The company emphasizes on the launch of on low-cost visualization devices such as camera systems to capture the emerging markets which prefer low-cost products. By establishing a direct relationship with the customers, the company offers a wide range of products and services to its customers.

The key strategies followed by most companies in the global fluid management and visualization systems market in 2012 and 2013 were mergers and acquisitions, new product launches, partnerships and agreements, and expansions. A strong need to expand the geographic footprints and thereby market shares has resulted in the mergers and acquisitions as a key strategy followed by top 5 players during 2010 to 2013. During this period, the growing need for high, efficient fluid management and visualization techniques to increase the desired outputs of endosurgeries formed the basis of innovations in the market, when a majority of the leading players launched various integrated and standalone fluid management systems as visualization systems and accessories in the market. The key players who adopted this strategy were Olympus Corporation (Japan), and CONMED Corporation (U.S.).

Related Reports:

Fluid Management & Visualization Systems Market by Product (Suction & Irrigation, Dialyzer, Fluid Warming & Waste Management, Endoscopic Camera, Tubing’s, Bloodlines), & Application (GI, Urology, Arthroscopy, Gynecology) - Global Forecasts to 2018
https://www.marketsandmarkets.com/Market-Reports/fluid-management-visualization-systems-market-153551158.html

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