Product launches and expansions have been the Key strategies Adopted by the Market Players to Grow in the Heat Interface Unit Market
The heat interface unit market is highly competitive with the presence of many established and emerging players. This market is expected to grow at a CAGR of 7.9% during the forecast period.
Product launches and expansions have been the key strategies adopted by the market players to grow in the heat interface unit market. The strategy of product launches accounted for a share of ~50%, while the expansion strategy accounted for ~17% of the overall growth strategies adopted by the market players between May 2013 and June 2017.
Besides product launches and expansions, companies have also adopted the strategies of acquisitions and agreements that accounted for 17% each of the overall growth strategies. These strategies are adopted by industry players to expand their business operations, product portfolio, and distribution network as well as strengthen their position and share in this market.
Danfoss (Denmark) is one of the leading manufacturers of heat interface units. Danfoss offers heating and district heating products and solutions for domestic and commercial applications. The company offers around 58 different types of HIUs. It focuses on the expansion of its product portfolio, thereby focusing on strategies such as product launches, acquisitions. For instance, in 2016, Danfoss acquired Sondex Holding A/S (Denmark), a leading player in heat transfer technologies. This acquisition helps Danfoss to focus on building a leading position and accelerating profitable growth in this market. The product is used for a medium range applications, such as multi-family houses, hotels, and commercial buildings. Danfoss HIUs offer room temperature control, intelligent heating, easy energy billing, central heat supply with one or more heat sources and many others.
Alfa Laval is one of the leading manufacturers of heat interface units in the world. The company offers heat interface units under the “heating system small,” “heating system medium,” and “heating system large” categories. The company offers a variety of heating systems based on system capacity, ranging from 50 kW to 10 MW. Alfa Laval’s heating system product portfolio includes small- to large-sized HIUs. Small-sized HIUs are used mainly in residential applications. Large-sized HIUs are used for commercial and industrial applications. The company offers broad product portfolio and high-quality products. Alfa Laval has invested ~2% of its revenue in research and development (R&D).
Related Reports:
Heat Interface Unit Market by Component (Heat Exchangers, Controllers, Pumps, Sensors, and Valves), Product (Indirect and Direct), Application (Residential, Commercial, and Industrial), and Geography - Global Forecast to 2023
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