HOME Research Insight Contract Was the Key Strategy Adopted by Leading Players to Achieve Growth in the Helicopters Market

Contract Was the Key Strategy Adopted by Leading Players to Achieve Growth in the Helicopters Market

The contract strategy was a widely adopted growth strategy of the industry players in the helicopters market. This strategy was adopted by the leading players to enhance their market penetration and increase their service offerings in the helicopters market globally. Airbus Helicopters Inc. (US), Bell Helicopters Textron Inc. (US), Russian Helicopters, JSC (Russia), Leonardo S.p.A. (Italy), Lockheed Martin Corporation - Sikorsky (US), Kawasaki Heavy industries, Ltd. (Japan), Columbia Helicopters (US), and Boeing (US) are some of the leading players in the helicopters market that adopted this strategy to develop their business.

Airbus Helicopters Inc. is the leading player in the helicopters market and accounted for the largest market share of 23.5% in 2016. The company focuses on securing a large number of supply contracts through extensive R&D activities, which involve applied research, new product & systems development, and concept studies. R&D investments remain a top priority for Airbus Helicopters and are key to its competitiveness. In May 2016, the company received a contract to become the Aircraft Service Provider for the UK’s Military Flying Training System (UKMFTS). This will involve the manufacture of aircraft in addition to developing the support infrastructure as well as training the initial crews and maintenance personnel. With an extensive product portfolio, the company also emphasizes on partnerships with various companies across regions to promote and include its products in their respective portfolios.

Leonardo S.p.A. accounted for the second-largest share of 16.1% in the helicopters market in 2016, owing to a strong product line in the market. The company mainly focuses on acquiring supply contracts by expanding its product portfolio and widening its market presence. For instance, in May 2017, the company signed a contract with the Royal Canadian Air Force to support the modernization of the Air Force’s fleet of EH101/CH-149 Cormorant Search and Rescue (SAR) helicopters.

Related Reports:

Helicopters Market by Point of Sale (OEM, Aftermarket), Type (Light, Medium, Heavy), Application (Military, Civil & Commercial), Component & System (Airframe, Engine), Aftermarket Component & System, & Region - Global Forecast to 2022

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