Software AG (Darmstadt, Germany) and Dell Boomi (Pennsylvania) are the Major Players in the Hybrid Integration Platform Market
The hybrid integration platform market is expected to grow from USD 17.14 Billion in 2017 to USD 33.60 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.4%, owing to the increasing need for digital business transformation among enterprises across various verticals.
The major players in the hybrid integration platform market include Software AG (Darmstadt, Germany), Informatica (California, US), Dell Boomi (Pennsylvania, US), MuleSoft (California, US), IBM (New York, US), TIBCO Software (California, US), Oracle (California, US), Liaison Technologies (Georgia, US), WSO2 (California, US), SnapLogic (California, US), Red Hat (North Carolina, US), Axway (Puteaux, France), SEEBURGER (Bretten, Germany), Microsoft (Washington, US), RoboMQ (Virginia, US), Fiorano Software (California, US), Attunity (Israel), Cleo (Illinois, US), Actian (California, US), Adeptia (Illinois, US), Talend (California, US), Scribe Software (New Hampshire, US), elastic.io (Bonn, Germany), Built.io (California, US), and DBSync (Tennessee, US). These players have adopted various growth strategies, such as new product launches, partnerships, agreements, mergers and acquisitions, and expansions. Product launches and acquisitions are the 2 major strategies adopted by these players to achieve a strong foothold in the hybrid integration platform market.
Software AG is one of the prominent players in the hybrid integration platform market. It is the provider of digital business platforms to enable its users to develop next-generation application systems. Software AG also provides products for Internet of Things (IoT), analytics, cloud, database management, integration, and others, to empower its customers with digital transformation. In the field of hybrid integration platforms, Software AG offers the webMethods integration platform, which operates as a pre-integrated software suite, featuring Enterprise Service Bus (ESB) to integrate systems, devices, services, business partners, processes, and data. Software AG has adopted various business strategies to enhance its offerings to its customers. It has carried out inorganic growth strategies with more than 25 companies, to enhance as well as complement its own product offerings in the market. Some of the breakthrough acquisitions done by Software AG include webMethods, Inc. (a prominent American player in integration technologies and Business Process Management (BPM)) in April 2007 and IDS Scheer (a leading German player in process analysis and modeling) in July 2009. These strategies have helped the company establish itself as a market leader and strengthen its product portfolio in the hybrid integration platform market.
Dell Boomi is another prominent player catering to the hybrid integration platform market. Dell Boomi is a provider of multi-purpose Platform as a service (PaaS) for AtomSphere iPaaS, Master Data Management (MDM), and Application Program Interface (API) management, and enables organizations to integrate any combination of cloud and on-premises applications without software, appliances, or coding. Dell Boomi offers AtomSphere, an integration cloud that connects different combinations of Software as a Service (SaaS), PaaS, cloud, and on-premises applications. Dell Boomi’s strategy is to focus on strategic partnerships and global expansions, introduce new products and features, and offer the best-possible services and support to its customers. The company follows the inorganic strategy of partnerships and collaborations for expanding its presence in the hybrid integration platform market. For instance, in September 2016, Dell Boomi partnered with Microsoft to support the connectivity for Microsoft Cortana Intelligence Suite. The company has introduced partner dashboards to enable its partners to manage and monitor all their customer integrations from a single screen. For instance, Halogen Software joined Dell Boomi Partner Network to deliver a high-performance application integration platform to reduce the implementation times for its cloud-based talent management suite.
Related Reports:
Hybrid Integration Platform Market by Integration Type (Application Integration, Data Integration, B2B Integration, and Cloud Integration), Service Type, Organization Size (Large Enterprises and SMEs), Vertical, and Region - Global Forecast to 2022
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