HOME Research Insight SAP SE (Germany) and SAS Institute, Inc. (U.S.) are the Leading Players in the In-Memory Analytics Market



SAP SE (Germany) and SAS Institute, Inc. (U.S.) are the Leading Players in the In-Memory Analytics Market


The in-memory analytics market is growing rapidly across the world owing to declining costs of essential hardware to run applications, and digital transformation using real-time analytics. The in-memory analytics market garnered USD 1.26 Billion in 2017 and is expected to reach USD 3.85 Billion in 2022, growing at a Compound Annual Growth Rate (CAGR) of 25.1% during the forecast period.

Various vendors operating in this market include SAP SE (Germany), Oracle Corporation (U.S.), Kognitio (England), MicroStrategy Inc. (U.S.), SAS Institute, Inc. (U.S.), ActiveViam (UK), IBM Corporation (U.S.), Information Builders, Inc. (U.S.), Hitachi Group Company (Japan), and Software AG (Germany), EXASOL (Germany). The players in this industry have adopted different strategies to expand their worldwide presence and enhance their market shares. Partnerships, collaborations, new product launches, and acquisitions are some of the significant strategies adopted by the players in the recent past. Players, such as SAP SE, SAS Institute, Inc., IBM Corp., Oracle Corp., ActiveViam, and Kognitio have adopted these strategies to expand their product portfolios.

SAP SE (Germany), one of the leading players in the market, has adopted product launch, partnership, and acquisition as the major development strategy to take a leading edge in the market. The company offers diverse in-memory analytics solutions and associated services to cater to the market. As a part of its organic strategy, in November 2016, the company launched SAP HANA Vora software, an in-memory computing solution for Hadoop, facilitating easy big data analysis. Moreover, in September 2016, SAP acquired Altiscale, a scalable Big Data-as-a-Service (BDaaS) solutions provider. In February 2016, SAP acquired a mobile analytics and data visualization solutions provider, Roambi, to strengthen its offering into the analytics domain. This would help the company to provide its customers with better data operations over the Hadoop environment.

SAS Institute, Inc. (U.S.) is another major provider of in-memory analytics solutions. The company has a global presence with offices in the American, European, and Asian regions. It has strong product differentiation and associated services offerings, enabling it to generate healthy financials each year. The company has adopted the ingenious approach of partnership & collaborations, product launch, and expansion to increase its foothold in the market. Recently, in November 2016, the company expanded its operation in Europe by opening of new offices at Le Touche House, Dublin in Ireland. This would help the company expand its reach to cater data analytics software across Europe, Middle East, and Africa (EMEA) and offer enhanced services through multi-channel service centers. In August 2016, the company signed a reseller agreement with the data analytics solutions provider, Teradata Corp. to expand the reach of its data management and analytics solutions.

Related Reports:

In-Memory Analytics Market by Component (Software, Services), Application (Risk Management & Fraud Detection, Sales & Marketing Optimization, and Financial Management), Deployment, Organization Size, Vertical, Region - Global Forecast to 2022

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