The key players identified in the global insecticide seed treatment market include BASF SE (Germany), Sumitomo Chemical Co., Ltd (Japan), Bayer CropScience AG (Germany), Syngenta AG (Switzerland), and Nufarm Ltd. (Australia).
The key market players adopted strategies such as expansions, agreements, collaborations, partnerships, and acquisitions to increase their market presence and revenue generation. Leading players focused on strengthening their R&D proficiencies by capitalizing on advanced technologies and entering R&D agreements with other companies, to develop diversified product portfolios of insecticide seed treatment.
The global players have established large distribution networks across the world and follow extensive cross-selling marketing strategies. Leaders such as BASF SE (Germany), Sumitomo Chemical Co., Ltd (Japan), and Bayer CropScience AG (Germany) have successfully tapped the potential markets through the development of innovative product launches, partnership agreements, and expansions. These key companies focused on new product developments in the insecticide seed treatment industry on a regional as well as a global level, to strengthen and expand their position in the agricultural insecticide seed treatment market. The trend of developing insecticide seed treatment products to meet the growing demand of agricultural crops is increasing the competition among key players, thereby increasing competitive rivalry among players.
The insecticide seed treatment market also includes some emerging players such as Wilbur-Ellis Holdings, Inc. (U.S.), Certis Europe LLC (U.S.), Germains Seed Technology (U.K.), Tagros Chemicals India Ltd., (India), and AusWest Seeds (Australia), who either recently included the market-related products in their portfolios, have a limited product portfolio catering to this market, or are comparatively smaller in operations. In terms of geographical reach and their operating and financial strength is comparatively limited.
The key player, BASF SE, established a new R&D center in Limburgerhof, Germany, which helped the company expand its product line since it was strategically located in Germany, a key region in the country's growing agricultural industry.
In November 2014, Monsanto Company collaborated with Valent U.S.A. Corporation, a wholly owned subsidiary Sumitomo Chemical Company, Ltd. (SCC). This collaboration will extend Crop Management Solutions portfolio for soybeans and cotton in the U.S. Whereas, Syngenta and DuPont signed licensing agreements to broaden each company's crop protection line.
Insecticide Seed Treatment Market by Type (Chemical and Biological), Application Technique (Dressing, Coating, and Pelleting), Form (Liquid and Dry), Crop Type (Cereals & Oilseeds and Fruits & Vegetables), and Region - Global Forecast to 2022
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