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3. New Product Launches and Developments are the Key Strategies Adopted by the Players to Achieve Growth and to Stay Competitive in the IPMI Market

The IPMI market is competitive with a significant number of big players and small players in the competitive as well as mature market. The market was dominated by companies in the Americas. On one side where big companies are dominating the market with their brand image, on the other side, the small players by providing the low-cost components generating the pricing pressure in the market. As of 2015, the IPMI market is dominated by Intel Corp. (U.S.), Super Micro Computer. (U.S.), HPE. (U.S.), Dell, Inc. (U.S.), and NEC Corporation (Japan), among others. These Top 5 players have a strong presence in the IPMI market and have strong R&D facilities and a presence in both mature and emerging markets.

New product launches and developments are the key strategies adopted by the players to achieve growth and to stay competitive in the IPMI market, which collectively accounted for a share of ~83% among all the growth strategies. Besides this, the partnership strategy was also used by the companies to strengthen their market share and position in the overall IPMI market.

Intel Corporation was founded in 1968 in California and reincorporated in 1989 in Delaware. Intel Corporation is a multinational technology company and the world’s largest and highest-valued semiconductor chip maker as of 2014. R&D investment, as a proportion of the net revenue, has increased steadily over the three-year period. These R&D efforts help the company constantly upgrade and expand its portfolio of products and services and gain an edge over its competitors, capitalize on megatrends, and explore new opportunities. Furthermore, being an IDM, the company has a direct control over quality control, processes, production timing, product cost, power consumption, performance, and manufacturing yield. The company uses new product launches as an effective strategy to tackle competition as well as broaden its own product and technology portfolio. This has helped the company to expand its business across the globe. For example, in 2004, Intel, along with various server vendor giants, designed IPMI specifications which monitor the physical health of servers and provide remote access to the system administrator to take corrective actions.

Hewlett Packard Enterprise (HPE) headquartered at Palo Alto, California is one of the leading providers of IT offerings, which include products and services catering to a wide range of SMEs and large enterprises. With its prime focus on cloud, servers, security, and analytics, the company is accelerating its growth by innovating new products. The customer-centric approach enables it to cater a large customer base. HPE deals business is engaged in manufacturing servers, and storage, networking, consulting & support, services, software, and financial services. In the market space of analytics, the company has provided HP operations analytics product software to enhance the IT operations. In November 2012, the company had launched the Business Service Management (BSM) software to get the end-to-end visibility of IT applications and services. Additionally, with recent investment of USD 2.34 billion in R&D, the company is putting efforts to become a better strategic partner for its customers.

HPE’s long-term growth strategy consists of both organic and inorganic growth strategies. HPE made new product developments; added on features in its existing products and services to deliver superior offerings; and provided high-value technology support services and integrated solutions that combine infrastructure, software, and services capabilities.

Related Reports:

Intelligent Platform Management Interface (IPMI) Market by Component (Hardware: Baseboard Management Controller (BMC), Sensors & Controls, Memory Devices, and Software), End-Use Application, Vertical, and Geography - Global Forecast to 2022

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