Product Launches Are the Most-preferred Strategy Followed by Key Players in the Interventional Radiology Imaging Market
The interventional radiology imaging market is fragmented in nature due to the presence of a few large players. The key strategy followed by most companies in the interventional radiology imaging market is product launches. This strategy accounted for the largest share of the overall growth strategies mapped from 2013 to 2016. Some of the leading players that adopted this strategy include GE Healthcare (U.K), Siemens AG (Germany), and Toshiba Medical System Corporation (Japan).
GE Healthcare (U.K), a part of General Electronics, was the global leader in the interventional radiology imaging market in 2015. The company offers an exhaustive product portfolio comprising various interventional radiology imaging products, such as angiography systems, MRI systems, ultrasound and CT scanners. The company also focuses on organic growth strategies such as product launches to enhance its market share. For instance, in January 2016, GE Healthcare launched the portable compact cardiovascular ultrasound, Vivid iq. This product offers image quality and allows clinicians to diagnose in more settings. This device delivers premium cardiac care.
Siemens AG (Germany) held the second position in the interventional radiology imaging market in 2015. This can be attributed to the company’s interventional radiology imaging products. The company adopts organic growth strategies such as product launches to boost its market share. For instance, in October 2016, Siemens Healthineers introduced the innovative robot-supported Artis pheno angiography system. The system was developed for use in minimally invasive surgery, interventional radiology, and interventional cardiology.
Toshiba Medical System Corporation (Japan) held the third position in the interventional radiology imaging market in 2015. The company adopted both inorganic & organic growth strategies such as collaborations & product launches to boost its market share. For instance, in September 2016, Toshiba Medical Systems Corporation (TMSC) collaborated with The National Cerebral and Cardiovascular Center (Japan) to develop medical and healthcare equipment, systems, and services. This collaboration enables TMSC to manufacture interventional radiology imaging systems including CT, MRI, and ultrasound and market them globally. In November 2016, Toshiba Medical launched the Xario 200 Platinum Series. The compact premium ultrasound system offers patient care with intuitive user ergonomics and high-quality imaging. This system can be used for diagnosis in a variety of radiology, obstetric, and cardiovascular exams.
Related Reports:
Interventional Radiology Market by Product (MRI System, Ultrasound Imaging System, CT Scanner, Angiography System), Procedures (Angiography, Angioplasty, Biopsy) & Application (Cardiology, Oncology, Urology & Nephrology) - Global Forecast to 2021
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