Dental Morelli Ltda. (Brazil) and 3M Unitek Corporation are leading players in Latin American orthodontic supplies Market
The Latin American orthodontic supplies market is a competitive market with large number of international and domestic players. The latter accounted for 35.0% of the Latin American orthodontics supplies market in 2014. Key domestic players engaged in the market include Dental Morelli (Brazil), Orthometric (Brazil), and Eurodonto (Brazil). On the other hand, international players such as 3M (US), FORESTADENT Bernhard Förster (Germany), and American Orthodontics (US), accounted for a combined market share of ~65.0% of the Latin American orthodontic supplies market in 2014. The dominance of local players over international players in the market is mainly due to their low-cost product offerings and strong distribution networks.
Dental Morelli Ltda. (Brazil) held the leadership in the overall orthodontic supplies market, which can be attributed to its wide range of quality products offered at affordable prices. The company has a broad product portfolio which includes brackets, tubes, anchorage, bands, buccal tube, arches, wires, elastics, orthodontic adhesives, and TMA wires. The low cost of its orthodontic products is a key factor that provides the company the competitive edge in the region. In addition, its partnerships with a network of over 150 dealers in Brazil and its presence in over 42 countries, globally, contributes to its strength in the Latin American orthodontic supplies market.
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3M Unitek Corporation held the second position in the Latin American orthodontic supplies market in 2014. The significant share of the company is attributed to its broad portfolio of orthodontic supplies, strong geographic presence, and wide customer base. The acquisition of a Brazilian company, Abzil, in 2007 strengthened 3M’s state-of-the-art capabilities as well as its penetration in the Latin American orthodontic supplies market. Post-acquisition, various projects have been developed by 3M to reinforce Abzil’s position as the most innovative and reliable orthodontic company in Brazil. Furthermore, the company focuses on new product launches and product upgradation as its key business growth strategies.
Leading players are focusing on new product launches and geographic expansion to strengthen their presence in the Latin American market. Market players are adopting these strategies to develop novel low-cost orthodontic products, expand their product portfolio, and increase their shares in the Latin American countries. In addition to the top market players, companies such as American Orthodontics (US), Ormco Corporation (US), DENTSPLY International, (US), Aditek Do Brasil (Brazil), and FORESTADENT (Germany) are primarily focused on launching new and low-cost orthodontic products to widen their product offerings.
Related Reports:
Latin America Orthodontic Supplies Market by Removable & Fixed Braces (Brackets (Self Ligating, Lingual), Archwire (Nickel Titanium, Stainless Steel), Anchorage Appliances (Buccal Tube, Band), Ligature (Elastomeric, Wire)) & Adhesives - Forecast to 2020
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