Organizations across various industry verticals are looking forward to the automation and digitalization of their business processes, which requires them to minimize their software spending. License management solutions are being adopted by organizations globally, as they facilitate businesses to optimize the software usage and minimize the spending on software assets throughout their life cycle. The growth of the cloud hosting business, virtualized environment, and the rapidly increasing Internet of Things (IoT) devices are driving the growth of the license management market. Partnerships and acquisition are the major strategies adopted by the key market players to enhance their product portfolio and expand their business globally. MarketsandMarkets forecasts the license management market to grow from USD 629.6 Million in 2017 to USD 1,141.9 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 12.6% during the forecast period.
License management helps organizations in various application areas, such as audit services, advisory services, compliance management, license entitlement and optimization, operations and analytics, software inventory management, usage monitoring, security, and vendor information management. The major vendors in the license management market include Aspera Technologies (US), Cherwell Software (US), DXC Technology (US), Flexera Software (US), Gemalto (Netherlands), IBM (US), Oracle (US), Quest Software (US), ServiceNow (US), and Snow Software (Sweden). Some of the emerging market players include Labs64 NetLicensing (Germany), Reprise Software (US), and TeamEDA (US). These players have adopted various strategies, such as new product developments, partnerships, collaborations, agreements, and mergers and acquisitions, to achieve growth in the license management market.
DXC Technology is one of the major vendors in the license management market. The company has expanded its business by opening a new digital transformation center at Louisiana, US in November 2017. This expansion enabled the company to increase and enhance its market presence in the North American region. In September 2017, DXC Technology announced new service offerings for Microsoft Azure, to empower organizations to efficiently scale their digital strategies in the hybrid cloud environment. Furthermore, DXC Technology has adopted the inorganic growth strategy of acquisitions to enhance its product portfolio and expand its customer base globally.
Gemalto, one of the major players in the license management market, launched Sentinel Fit, a secure licensing solution for embedded software and IoT devices. Sentinel Fit offers complete licensing and entitlement management to maximize the monetization of software-based products. Furthermore, Gemalto focuses on partnerships to offer feature-rich solutions. This is evident from its recent launch of a new partnership program in July 2017. Gemalto partnered with NetApp in August 2017 to offer integrated storage, encryption, and key management solutions, thereby empowering enterprises to flawlessly store and encrypt data and applications in virtual conditions while maintaining the business agility.
License Management Market by Component (Software and Services), Application Area (Audit Services, Advisory Services, Compliance Management), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022
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