The key companies offering liquid roofing were mainly involved in expansion activities from 2011 to 2016, accounting for a share of 48.0%. The companies rigorously adopt this strategy to strengthen their position in the market. The large players actively participated in enhancing their global reach, while the small companies concentrated more on expansion of their production and distribution facilities between 2011 and 2016.
New product launch was considered as the second-most preferred growth strategy by the manufacturers, and accounted for 33.2% of the total development strategies adopted in the liquid roofing market between 2011 and 2016.
The major manufacturers such as Compagnie BASF (Germany), Dow Chemical (U.S.), Saint-Gobain (France), 3M (Minnesota), and AkzoNobel N.V. (Netherlands), Bergquist Company (U.S.), Indium Corporation (U.S.), and Parker Hannifin (U.S.) are profiled in this report. These companies have adopted various organic and inorganic growth strategies such as new product launch/development, agreement/collaboration, expansion, and merger & acquisition.
BASF (Germany), Dow Chemical (U.S.), Saint-Gobain (France), 3M (Minnesota), and AkzoNobel N.V. (Netherlands) are the most important players in the liquid roofing market. These companies witnessed the highest strategy adoptions among other players in the global liquid roofing market, accounting for more than 70.0% of the overall activities from 2011 to 2016.
BASF (Germany) is the key leader and contributor to the growth of liquid roofing in the global market. It accounted for a nominal share of all the development activities undertaken in the market. The company follows dynamic growth strategies such as new product launch and expansion to enhance its presence in Germany as well as globally. It has been heavily investing in R&D of liquid roofing products to provide innovative solutions in the construction industry. The company’s diverse product portfolio and technologically advanced R&D centers have aided it in gaining a major share in the liquid roofing market.
Dow Chemical (U.S.) is another major player that has established a strong foothold in the liquid roofing market. The company has a broad and diversified liquid roofing product portfolio, which ensures its consistent growth in the market. The company focuses on both organic and inorganic growth strategies. It has enhanced its product portfolio with various growth strategies such as agreement/collaboration, expansion, and new product launch/development. In 2014, the company launched PRIMAL AS-8012 Styrene Acrylic Emulsion Polymer, a cement-based flexible waterproofing membrane. This membrane was produced at the recently opened Dow Jebel Ali production site to primarily increase the company’s foothold in the Middle Eastern market.
Liquid Roofing Market by Type (PU/Acrylic Hybrids, Polyurethane, Acrylic, Bituminous, and Silicone Coatings), Application (Residential Buildings, Commercial Buildings, Public Infrastructure, and Industrial Facilities) - Global Forecast to 2021
Markets and Markets
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