The global medical automation market is a technology driven market. In this market, technologies as well as their adoption by patients and clinicians witness a rapid change. The market demands significant investments in R&D, in order to constantly come up with new innovative products and technologies. Through the development of innovative products, the players in the medical automation market compete against each other in order to enhance their market share.
New product launches, followed by collaborations, partnerships, and agreements are the key growth strategies adopted by major players, in order to ensure their growth in this market. The strategy of new product launches was mainly adopted by Siemens Healthcare (Germany), Tecan Group Ltd. (Switzerland), Beckman Coulter, Inc. (U.S.), and GE Healthcare (U.K.). Companies adopted this strategy in order to expand their product portfolio and strengthen their market presence.
A number of small, mid-sized emerging players, and large players are present in the global medical automation market. The degree of competiveness amongst these players is high. Moreover, many new players are entering this market, which is increasing the level of competition. At the same time, existing players are focusing on increasing their product differentiation, to reduce competition and maintain their market share.
The medical automation market has no clear market leader, as various segments have different leaders, depending on their expertise and product offerings.
Given Imaging (Israel) is the market leader in the capsule endoscopes market, followed by Olympus Corporation (Japan). Given Imaging was the first company to launch capsule endoscopes and enjoys the first mover advantage. The company has the largest installed customer base of endoscopic capsules and till date, more than 1.5 million patients across the world have benefited from the company’s PillCam capsule endoscopy. It has a wide range of capsule endoscopes which include PillCam SB, PillCam ESO, and PillCam Patency. Furthermore, the company is engaged in the development of new indications for its capsule endoscopy products, to widen its customer base.
The global lab automation market is dominated by Tecan Group Ltd., followed by PerkinElmer Inc. Tecan has been operating in this industry for the past three decades. The firm offers a diverse portfolio of automation solutions, under brand names Freedom EVO, Infinite, and Cavro. Moreover, scalable liquid handling platforms form the largest product segment within its life sciences business. Tecan aims to retain its leadership position as well as grow its market share, specifically in emerging economies. These strategies help Tecan to maintain its leadership position in the lab automation market.
Medical Automation Market [Radiography, Capsule Endoscopy, da Vinci, POC, Intraoperative Ultrasound, Defibrillator, Infusion Pump, Automated Medication Dispensing, Microplate Reader, Pneumatic Tube Systems, RFID, RTLS] – Global Forecasts to 2018
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