Mobile enterprise application is a broad term that refers to the enterprise software applications designed to run on mobile devices such as smartphones and tablets. Mobile enterprise application enables organizations to mobilize their business processes and to extend their brands for greater interaction with employees and clients. MarketsandMarkets estimates the mobile enterprise application market to grow from USD 48.24 billion in 2016 to USD 98.03 billion by 2021, at a Compound annual Growth Rate (CAGR) of 15.24% from 2016 to 2021. The mobile enterprise application market caters to diverse industry verticals, such as Banking, Financial Services, & Insurance (BFSI), government, media & entertainment, healthcare & life sciences, education, retail, manufacturing & automotive, transport & logistics, energy & utilities, and others including oil & gas, real estate, and IT & Telecom. Increase in smartphone penetration, boost in connectivity and productivity of both employees and organizations, increasing demand for real-time information capture, and organizations’ continued focus to make their business processes mobile-ready due to increase in mobile workforce are some of the driving forces in the mobile enterprise application market.
Key players in the mobile enterprise application market include AT&T (U.S.), IBM Corporation (U.S.), BlackBerry Limited (Canada), Tata Consultancy Services (India), Infosys Limited (India), SAP SE (Germany), Salesforce.com, Inc. (U.S.), Oracle Corporation (U.S.), Accenture (U.S.), Capgemini (France), HCL Technologies (India), and Deloitte (U.S.). These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global mobile enterprise application market
IBM Corporation is one of the leading players in the mobile enterprise application market. The company has adopted key strategies to enhance its presence in this market space. Collaboration, partnership, and agreement are a part of IBM’s strategy to remain one of the global players in the mobile enterprise application market. In April 2016, the company partnered with Box; this partnership introduced a new version of IBM MobileFirst iOS Expert Seller app, which combines the advanced cloud capabilities of IBM MobileFirst for iOS with Box’s, helping businesses to empower their sellers
BlackBerry Limited is another major provider in mobile enterprise application market. The company operates in the North Americas, Europe, Middle-East & Africa (EMEA), and Asia-Pacific (APAC). The company’s main business segments offer a broad range of products related to enterprise solutions & services, business technology solutions, and messaging. The company focuses more on organic growth to tap into the mobile enterprise application market. In September 2016, Blackberry partnered with Zimperium, Inc., to offer mobile threat detection, risk analysis, and prevention for both iOS and Android devices to its enterprise and government customers.
Mobile Enterprise Application Market by Software (Accounting & Finance, ERP, Communication & Collaboration, and CRM), Operating System (Android, iOS, and Windows), Type of App, Organization Size, Industry Vertical, and Region - Global Forecast to 2021
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