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3. Expansion and New Product Development/Launch Accounted for the Major Share of all Growth Strategies Adopted by the Leading Players in the Natural Surfactants (bio-based surfactants) Market

The natural surfactants (bio-based surfactants) market is estimated to be USD 13.47 Billion in 2017 and is projected to reach USD 17.27 Billion by 2022, at a CAGR of 5.1% between 2017 and 2022. Implementation of stringent regulations on using conventional surfactants is driving the natural surfactants (bio-based surfactants) market in different applications. The growing use of natural surfactants (bio-based surfactants) in detergents, personal care, and oilfield chemicals is also fueling the growth of the natural surfactants (bio-based surfactants) market, globally.

Expansion and new product development/launch accounted for the major share of all growth strategies adopted by the leading players in the natural surfactants (bio-based surfactants) market between April 2013 and October 2017. The key players in the natural surfactants (bio-based surfactants) market are AkzoNobel, (Netherlands), BASF (Germany), The Dow Chemical Company (US), Croda International (UK), Huntsman Corporation (U.S.), Clariant (Switzerland), Stepan Company (US), and Kao Corporation (Japan) are the major players in the natural surfactants (bio-based surfactants) market.

BASF is one of the leading manufacturers of natural surfactants (bio-based surfactants), globally. The company offers natural surfactants (bio-based surfactants) through its care chemical business division of performance products business segment. In November 2015, the company increased its capacity for natural surfactants (bio-based surfactants) at its Cimanggis site in Indonesia. This expansion allows the company to better serve the home and personal care industry.

Stepan Company is another leading manufacturer of natural surfactants (bio-based surfactants). Founded in 1932, the company carries out its business operations through its surfactants business segment. The surfactants segment produces natural surfactants (bio-based surfactants) which are widely used in consumer and industrial & institutional cleaning products such as detergents for washing clothes, carpets, dishes, floors, and walls. In June 2017, the company acquired the surfactant production facility of BASF SE in Ecatepec. This agreement has supported the company’s growth in Latin America.

Croda International offers a wide range of natural surfactants (bio-based surfactants). It has a diverse product portfolio for various industrial, household, and personal care applications. The company offers various types of natural surfactants (bio-based surfactants) such as anionic, cationic, amphoteric, and non-ionic surfactants. In October 2017, the company has commissioned the new plant in Delaware (US), which is capable of producing 100% bio-based nonionic surfactants that will be used in different consumer products. This investment will bolster the company’s strategy of increasing its market share in the growing natural surfactants (bio-based surfactants) products.

Related Reports:

Natural Surfactants Market (Bio-based Surfactants) by Product Type (Anionic, Nonionic, Cationic, and Amphoteric), Application (Detergents, Personal Care, Industrial & Institutional cleaning, and Oilfield Chemicals), and Region - Global Forecast to 2022

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