HOME Research Insight Eastman Chemical Company (U.S) and UPC Technology Corporation (Taiwan) are the Most Active Market Players in the Non-Phthalate Plasticizer Market

Eastman Chemical Company (U.S) and UPC Technology Corporation (Taiwan) are the Most Active Market Players in the Non-Phthalate Plasticizer Market

Non-phthalate plasticizers find application in flooring and wall covering, wires and cables, coated fabrics, consumer goods, and films and sheets. Non-phthalate plasticizers are rapidly replacing traditional phthalate plasticizer, as they are considered to be safer than traditional plasticizers. The market intelligence report on non-phthalate plasticizer estimates the market for non-phthalate plasticizers based on type, application, and region, in terms of both value and volume. The implementation of stringent environmental regulations pertaining to the use of phthalate plasticizers in several regions across the globe has led to an increased demand for non-phthalate plasticizers.

Some of the major players in the market are Eastman Corporation (U.S.), BASF SE (Germany), Exxon Mobil Corporation (U.S.), UPC Technology Corporation (Taiwan), Evonik Industries AG (Germany), LG Chem Ltd. (South Korea), Nan Ya Plastics Corporation (Taiwan), and Oxea Corporation (U.S.).

New product launches, expansions, and agreements were the key strategies adopted by the industry players to achieve growth in the non-phthalate plasticizer market between 2015 and 2017. Besides new product launches and expansions, companies also adopted joint ventures and acquisitions to expand their market share and distribution network. These strategies accounted for a significant share of the overall growth strategies adopted by the players in the non-phthalate plasticizer market between 2015 and 2017.

Most active market players in the non-phthalate plasticizer market

Eastman Chemical Company (U.S) is involved in the development and manufacturing of non-phthalate plasticizers. The company adopted expansions and acquisitions as key strategies to increase its global market share. The company has a strong brand image in the non-phthalate plasticizers market, as it provides high-quality products for different applications. In 2016, the company introduced a new plasticizer, Eastman VersaMax Plus plasticizer and expanded their existing non-phthalate product line. This new plasticizer has better performance characteristics such as better efficiency, improved dry time, and faster fusion as compared to other non-phthalate plasticizers offered by the company.

UPC Technology Corporation (Taiwan) is one of the largest innovation-driven companies. The company is majorly adopted new product launches, acquisitions, and expansions as key strategies to increase its revenue. The company takes several factors, including consolidation opportunities, operating capabilities, and growth potential of the company, into consideration before acquiring a company. In 2016, the company acquired a plasticizer plant located in Gebeng Petrochemical Park, Malaysia from BASF Petronas Chemicals Sdn. Bhd. (BPC). The plant is capable of manufacturing 40,000 metric tons of phthalic anhydride and 100,000 metric tons of plasticizer every year. This move is expected to increase the company's position in the South East Asian region.

Related Reports:

Non-phthalate Plasticizer Market by Type (Adipates, Trimellitates, Epoxies, Benzoates), Application (Flooring & Wall Coverings, Wire & Cable, Film & Sheet, Consumer Goods, Coated Fabric), and Region - Global Forecasts to 2022

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