North America Power Rental Market

The North America power rental market is projected to reach USD 4.69 billion by 2030 from an estimated USD 3.63 billion in 2025, at a CAGR of 5.3% during the forecast period (2025–2030). The power rental market in North America is growing steadily, driven by increasing demand for a reliable and continuous power supply across industries. Frequent power outages, aging electrical infrastructure, and the use of renewable energy sources boost the need for power rental services in the region. Construction, oil and gas, metals & mining, utilities, and event sectors rely on rented power equipment to maintain a continuous power supply in operations. Additionally, the region focuses on disaster readiness, and the growing number of data centers augments the demand for power rental solutions. Technological advancements and the step towards cleaner, more efficient rental equipment further help market expansion.

United Rentals, Inc. (US), Aggreko (UK), Herc Rentals Inc. (US), Generac Power Systems, Inc. (US), and Caterpillar (US) are major players operating in the North America power rental market. These companies adopt organic and inorganic strategies, such as product launches, acquisitions, and partnerships, to grow their business in the market.

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For instance, in December 2022, United Rentals, Inc. acquired Ahern Rentals. The company primarily serves customers in the construction and industrial sectors across 30 states. This strategic move aims to increase the geographical presence and capacity.

United Rentals, Inc. (US)

United Rentals provides sales and rentals of a range of equipment, including air compressors and air tools, compaction devices, forklifts & material handling equipment, as well as light towers and generators. The company serves many types of industries, such as construction and industrial firms, manufacturers, utility companies, oil and gas operators, event organizers, and data center facilities. The business is organized into two primary segments: General Rentals and Specialty. Power rental offerings, including generators and related services, are handled through the Power and HVAC Equipment segment. In this market, the company supplies power generators that can be moved from site to site, towed as needed, or installed in a fixed position to meet specific power requirements.

Caterpillar (US)

Caterpillar is a leading manufacturer of construction and mining equipment, diesel and alternative fuel engines, turbine engines, and heavy equipment locos, as well as offering service and maintenance during the entire lifespan of each machine manufactured. The company operates through four main segments, namely Construction Industries, Resource Industries, Energy & Transportation, and Financial Product, all of which have a strong commitment to meeting customers’ needs. The company also offers its construction products sector rental services. It provides rental equipment services from the Energy & Transportation segment.

The North America power rental market is highly competitive, with key players, such as United Rentals, Inc. (US), Herc Rentals Inc. (US), Caterpillar Inc. (US), and Aggreko Ltd. (UK), dominating the market. These companies differentiate themselves by providing reliable and fuel-efficient rental solutions to serve construction, oil & gas, mining, utilities, and event management sectors. These companies continue to strengthen their market presence by broadening their equipment range and adopting telematics and digital fleet management technologies that improve transparency and asset utilization. Herc Rentals is expanding its presence through an increasingly diverse fleet that includes energy-efficient generators and hybrid light towers, aligning with customers’ sustainability goals. Caterpillar, supported by its strong dealer network, offers a wide array of rental power solutions—from temporary generation systems to load testing and commissioning services—ensuring responsiveness to various customer needs. As industries increasingly adopt new and improved methods of production, the need for scalable and fuel-efficient systems will continue to increase.

Related Reports:

North America Power Rental Market by Equipment (Generators, Transformers, Load Banks, Other Equipment), Power Rating (Up to 50 KW, 51–500 KW, 501–2,500 KW, Above 2,500 KW), Application, Fuel Type, Rental Type, and End User - Trends & Forecast To 2030

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