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3. IBM Corporation (U.S.) and Oracle Corporation (U.S.) are the leading players in the Performance Analytics Market

Performance analytics tools helps the organizations to measure, monitor, and analyze the performance of various business functions such as sales, marketing, workforce, finance, and IT operations. The tools empower the users to analyze the historical and present data in real-time with the help of interactive dashboards and reports. Increasing emphasis on metrics-driven performance measurement and analysis would lead the market growth in the coming years. The performance analytics market is expected to grow from USD 1.10 Billion in 2016 to USD 2.59 Billion by 2021, growing at a CAGR of 18.7% during the forecast period.

Various vendors prevailing in this market space include, IBM Corporation (U.S.), Oracle Corporation (U.S.), SAS Institute, Inc. (U.S.), SAP SE (Germany), Siemens AG (Germany), Adaptive Insights (U.S.), ServiceNow, Inc. (U.S.), Xactly Corporation (U.S.), Optymyze (U.S.), and Callidus Software, Inc. (U.S.). Players in this business sector have embraced different strategies to extend their worldwide presence and expand their market share. Partnerships, collaborations, acquisitions, and new product launches are some of the significant strategies adopted by the market players to accomplish development in the performance analytics market. Players such as IBM Corporation, Oracle Corporation, Xactly Corporation, ServiceNow, Inc., and Callidus Software, Inc. have adopted these strategies to expand their product portfolios.

IBM is one of the leading players in the performance analytics market. The company has adopted both organic as well as inorganic strategies to enhance its presence in this market space. The company has done various partnerships and strategic alliances with local as well as global players. IBM adopted product launch and partnership as major strategies in the recent past. In January 2017, the company added TensorFlow to its PowerAI Distribution platform to enhance performance analytics solutions. In June 2016, IBM partnered with Axciom to provide powerful analytics solutions to the customers for deriving accurate insights in quick time. This would help the data scientists and marketing analysts to understand customers and predict future behaviors of customers.

Oracle Corporation is another major provider of performance analytics solutions and services. The company has various offices worldwide including the Americas, EMEA, and APAC. Oracle adopted product launch as its major business development strategy. In February 2017, the company introduced data integration offering over cloud, which would facilitate faster data integration process for real-time performance analytics.

Related Reports:

Performance Analytics Market by Component (Software, and Services), Application (Financial, Sales & Marketing, IT Operations, Supply Chain Performance Analytics), Vertical, Analytics Type, Deployment, Organization Size, Industry - Global Forecast to 2021

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