Product launches and investments & expansions, are the key strategies adopted by industry players to achieve growth in the polymer dispersions market. Increasing product developments, technological advancements, and demand for water-based products with excellent temperature resistance, and lack of color or odor have led to the high demand for polymer dispersions in applications such as decorative & protective coating, paper, carpet & fabrics, printing ink, adhesives & sealants, and others. Companies are therefore adopting strategies such as new product launches, expansions, mergers & acquisitions, and agreements.
BASF SE (Germany) is a leading player in the global polymer dispersions market. As a major dispersions manufacturer, the company aims to expand its market share to become one of the most innovative companies in the world. As a part of its growth strategy, in 2016, the company started its production plant for polymer dispersions in Pasir Gudang, Malaysia. This has helped the company in expanding its foothold in the Asia-Pacific market.
Synthomer Plc. (Germany) invested USD 21.0 million in its dispersion plant located in Worms, Germany. This has helped the company in expanding its product portfolio in Europe, by manufacturing greater volumes of water-based dispersions.
Some of the other players in the market include Mitsui Chemicals Inc. (Japan), Eastman Chemical Company (U.S.), Covestro AG (Germany), and Solvay SA (Germany), have adopted organic & inorganic development strategies to develop their businesses globally. Product launches accounted for a significant share of the overall growth strategies adopted by the players in the polymer dispersions market between 2015 and 2017.
Polymer Dispersions Market by Resin Type (Acrylic, SB, Vinyl, Polyurethane), Application (Decorative & Protective Coating, Paper, Printing Ink, Carpet & Fabrics, Adhesives & Sealants), and Region - Global Forecast to 2022
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