The PVC market is quite fragmented due to the presence of a large number of players. Asia-Pacific is the biggest market of PVC and is also the second fastest growing, after the ROW market. The construction industry drives the PVC market, and is the second fastest growing sector. Various market players have integrated their plants to reduce the impact of the external environment on plant economics.
The top six players accounted for about 24.75% of the market in 2012. Shin-Etsu Chemical Co. Ltd (Japan) was the leading market participant with 8.08% and 3870.00 KT of production capacity at the end of 2012. The company is among the major producers of chemical products with segments including PVC/chloro alkali, semiconductor silicon, electronics & functional materials, diversified, silicones, and specialty chemicals.
In order to meet the demand of the emerging markets in Europe, North America, and Asia-Pacific, Shin-Etsu Chemicals focuses on its sales, R&D, and manufacturing. Due to rapid growth of PVC demand, the company focuses on investments for capacity addition at its existing plant. As a part of its business strategy, Shin-Etsu Chemicals concentrates on the concept of total integration in order to optimize its value chains and get an edge in the highly competitive PVC market. The company is massively investing in R&D
(research and development) for new products to transform its future.
Formosa Plastics Group (Taiwan) was the second largest player with 6.49% of market share and 3,110.00 KT of PVC production capacities by the end in2012, followed by Occidental Petroleum Corporation (U.S.) with 3.48% of the market share. Other key market participants include INEOS (U.K.) and Solvay S.A. (Belgium).
In terms of market activities, Georgia Gulf Corporation and Mexichem S.A.B. were the most active players from 2010 to 2013 with a share of about 12.28% each, of the total tracked development activities. To strengthen its market position and meet the increasing demand of PVC, Georgia Gulf Corporation and Mexichem S.A.B. undertook various expansion and acquisition activities. The company emphasized on sustainable development by means of various technological advancements in order to improve the product profile and optimization of the production line. Georgia Gulf Corporation announced a world scale ethane cracker at Louisiana which will be in integration with vinyl chain. This may help the company to strengthen its position in the North American market and meet the emerging demand of PVC. As PVC continues to strengthen across a variety of end markets and end-uses, the company intends to sustain its leadership position by serving the needs of North America and Asia Pacific.
Vinnolit GmbH & Co. KG was another active player with a share of about 8.77% of the total tracked development activities from 2010 to 2013. The company was also the most dynamic player in adopting expansion as its growth strategy.
Polyvinyl Chloride - PVC Market by Raw Material (EDC & Acetylene), Polymerization Process, Product, End User Industry (Construction, Automotive, Electrical, Packaging, Footwear), Type of Application, & Geography – Trends and Forecasts to 2018
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