The major companies in this segment are the early entrants due to their existing presence in the upstream markets such as Smartphone and tablets. But, there are a number of new entrants who offer a large number of innovative and promising range of products in the portable battery pack market.
As a result of the massive amount of data and power usage in electronic gadgets and the ‘on-the-go’ communication in handheld devices, a high volume of battery power is consumed, which has made the ‘on-the-go power’, a prerequisite of every portable battery pack. A reliable portable charger has become essential to avoid the inevitable dead battery situation in the connected environment. Also, the trend of multiple handheld devices for specific tasks has dramatically increased the number of consumers in the consumer electronic market. Whether it comprises travelling for business or pleasure or simply being out of the house all day, battery packs are expected to become an essential supporting device in consumer electronics. Some of the major players involved in the global portable battery pack market include BYD Battery Co. Ltd. (China), LG Chem. Power Inc. (South Korea), Panasonic Corp. (Japan), and Samsung SDI Co. Ltd. (South Korea), among others.
Samsung is one of the major players in the Smartphone and tablet market, which is the dominant end market for portable battery packs. Samsung introduced its range of ‘Universal USB Extended Battery Packs’ as a perfect accessory for the Smartphone and tablet users. These battery packs can store up to 9000mAh of power, enough for three full charges of most smart phones and one full charge on most tablet devices. Also, the allied devices include the devices such as the ‘Samsung LTE Hotspot Pro’, which is primarily a hotspot device that is equipped with a very powerful 3,100mAh battery, which can be used as a battery for charging up any Smartphone or tablet with USB charging capability.
Panasonic Corp. is one of the lucrative players in the battery pack market, which provides a range of battery packs segmented for three different types of consumers, namely occasional user, frequent users, and the heavy users. One of the pioneers in the global battery market, Panasonic has a wide range of portable battery packs in its cart with attractive designs and price efficiency. Apart from providing high powered batteries in its mobile phones, LG is one of the leaders in the portable battery pack market. It has a range of portable battery packs with capacity as high as 10,400mAh, with ‘multiple-devices-charging’ feature via multi-output ports.
Portable Battery Pack Market by Capacity Range, Product Type (Smartphone, Tablet, Portable Devices and Others), Technology (Li-ion, Nickel Metal Hydride, Li-Polymer, and Nickel Cadmium) & Geography – Global Forecast to 2014 - 2020
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