Pre-harvest Equipment Market By Geography: Trends & Forecasts To 2018 - Market Leader
Agricultural equipment consists of farm field machinery used for purposes such as the production and growth of crops. Major pre-harvest product lines include planting and fertilizing machinery, tillage equipment, plant protection & irrigation equipment, and so on. The tillage and planting equipment are the major segments accounting for nearly 60% of the total market share. The manufacturing of self-propelled equipment has shown tremendous growth in the last two decades owing to its increased use by the farmers, facilitated by ease in the application.
The global pre-harvest equipment market industry is highly consolidated with few companies manufacturing most of the products, and rest of the market share is divided into small companies. Deere & Company (U.S.), CNH Global (The Netherlands), and AGCO Corp (U.S.). are the market leaders with a combined share of about 60%. The other players include Mahindra & Mahindra Ltd (India), Valmont Industries Inc.(U.S.), Iseki & Company Ltd(Japan), etc. Deere & Company is the market leader with 38% in 2012.
In order to expand its product lines, John Deere has introduced various equipment. The company also adopted expansion and investments as its strategies for expanding its market globally. It invested around $58 million in its John Deere Seeding manufacturing plant in Moline to enhance its operations.
Leading companies focused on launching of new products for expansion of business in local as well as foreign markets. Major investments were made by companies in their domestic market to cater to the local demand. New products were launched by producers to provide customized solutions to the agricultural farmers. Another area of focus was launching of crop specific agricultural equipment. Collaborations were made with distributors in foreign market to ensure continuous supply of the products and implements. Thus, from 2010 to 2013, new products launch, and collaborations were the leading growth strategies for pre-harvest agri equipment, together accounting for a 63% of the total developments.
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