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3. Henkel AG & Co., KGaA (Germany) and Avery Dennison Company (US) are Leading Players in the Pressure Sensitive Adhesives Market

The global pressure sensitive adhesives market size is projected to grow from USD 13.8 billion in 2024 to USD 16.0 billion, at a CAGR of 3.0%. PSA is a type of non-reactive adhesive that forms a bond when pressure is applied to bond a surface with an adhesive. The special feature of PSAs is that they do not solidify but remain viscous. As a result, they remain permanently tacky and have the potential to wet surfaces on contact. Wide acceptance owing to their ease of adaptability, their growing use in tapes and labels, and their high demand in the Asia Pacific are driving the market for PSAs. Bio-based PSAs and advancements in PSA tapes are providing opportunities for the growth of this market. However, the volatility in raw material prices and the stringent regulations reshaping the PSA market are hampering the growth of this market.

PSAs are designed for permanent and removable applications. Permanent applications include safety labels for power equipment, foil tapes for HVAC ductwork, automotive interior trim assembly, and sound or vibration-dampening films. Removable adhesives are designed for temporary applications and are used in surface protection films, masking tapes, bookmark and note papers, price marking labels, promotional graphics materials, and for skin contact [wound care dressings, electrocardiography (ECG) electrodes, athletic tapes, and analgesic and transdermal drug patches, among others].

To know about the assumptions considered for the study download the pdf brochure

Pressure-sensitive adhesives (PSAs) are uniquely formulated to exhibit properties such as viscosity, elasticity, peel strength, cohesive strength, adhesive strength, shear resistance, and resistance to aging, chemicals, and humidity. These adhesives bond effectively to surfaces when adequate pressure is applied, making them highly versatile for numerous applications.

The burgeoning packaging industry in emerging regions like the Asia Pacific and the Middle East & Africa is significantly boosting the demand for PSAs. Their ease of adaptability, extensive use in tapes and labels, and high demand in these regions are key drivers of market growth. Additionally, the development of bio-based PSAs and innovations in PSA tape technologies are creating new growth opportunities within the market.

Despite these favorable trends, the market faces challenges such as volatility in raw material prices and stringent regulatory requirements, which are expected to impede growth during the forecast period. The raw materials needed for PSAs are derived from crude oil, and the complex petrochemical manufacturing process is subject to price fluctuations and regulatory constraints. The presence of numerous end-users and a few established PSA brands offered by major manufacturers results in moderate buyer bargaining power. The established nature of these brands and stringent regulatory barriers makes it difficult for new players to enter and expand within the market. Consequently, the threat of new entrants in the PSA market remains low.

There are various small, medium, and large players operating in the market. Some of the major market players include Henkel AG & Co., KGaA (Germany), Dow (US), Avery Dennison Company (US), H.B. Fuller Company (US), 3M (US), Arkema S.A. (France), Sika AG (Switzerland), Scapa Group PLC (UK), Wacker Chemie AG (Germany), Illinois Tool Works (US). They have adopted various developmental strategies such as investment & expansions, new product launches, mergers & acquisitions, and joint ventures to increase their share in the market.

Henkel AG & Co., KGaA: Henkel AG & Co., KGaA operates globally, offering innovative solutions, brands, and technologies across three major business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care. The Adhesive Technologies segment is particularly notable for its extensive range of products and services. This segment focuses on manufacturing and distributing products for decoration and renovation, packaged consumer goods, home and office applications, building adhesives, and industrial infrastructure.

Avery Dennison Corporation: Avery Dennison Corporation is a global leader in the manufacturing, marketing, and sale of pressure-sensitive materials, self-adhesive base materials, and self-adhesive consumer and office products. The company’s diverse portfolio is segmented primarily through its Label and Graphic Materials division, which produces and distributes pressure-sensitive labels and packaging materials, reflective products, and tapes used across various industries. These industries include automotive, building and construction, electronics, industrial, and personal care sectors.

In addition to its core offerings, Avery Dennison is notable for its production of medical-grade skin adhesives and wound dressings, catering to the healthcare industry. This expansion into medical products underscores the company's adaptability and commitment to meeting diverse market needs.

Avery Dennison's products find applications in nearly every industry, reflecting the company's extensive reach and versatility. Operating in approximately 50 countries worldwide, the corporation maintains a robust global presence with 180 manufacturing and distribution facilities. This expansive network enables Avery Dennison to efficiently supply its products across major markets, including North America, Europe, Asia, and Latin America.

Related Reports:

Pressure Sensitive Adhesives Market by Chemistry (Acrylic, Rubber, Silicone), Technology (Water-Based, Solvent-Based, Hot-Melt), Application (Tapes, Labels, Graphics), End-Use Industry (Packaging, Automotive), and Region - Global Forecast to 2029

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