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3. Currently, the Production Printer Market is Witnessing Several new Product Developments, Partnerships, and Mergers & Acquisitions Across the Globe

The production printer has revolutionized the transactional application for the large-scale production of bills, statements, invoices, checks, insurance policies, and other documents. Production printers are mostly used for printing the transactional documents with low cost. The market for the label & package application is expected to grow at a high rate for production printers. It includes the printing of packages, boxes, cartons, bags, tags, and labels among others.

Currently, the production printer market is witnessing several new product developments, partnerships, and mergers & acquisitions across the globe. The market is in the developing phase and the companies are focusing on introducing innovative products. However, the high cost associated with production printers is hindering the growth of this market. The production printer market is expected to witness significant growth in the near future, with the growing applications of the technology.

Xerox Corporation (U.S.) is one of the leaders in the production printer market. The company comprises a huge portfolio of small, office, and home segment printers, copiers, and fax. The company largely focuses on the strategy of innovation and research to ensure better utilization of the available resources. The company has made investments in the fields of business process services, color printing, and customized communication and has developed innovative products. Xerox Corporation has been consistently implementing its strategy of expanding its services and new product offerings. For example, in March 2015, Xerox introduced its new digital color devices the Versant 80 Press and the Color 800i/1000i Presses.   The Versant 80 is designed to simplify time-consuming processes and can print color pages at speeds up to 80 ppm. The Color 800i/1000i Presses offer true Pantone metallic gold or silver specialty dry inks, which give these printers a creative and competitive edge.

Hewlett-Packard (U.S.) seeks to increase its production line by introducing new series of production printers with better performance and cost. The company also develops its products and services according to the requirements of its different categories of customers. It offers a variety of products to its customers, providing customized features and specifications as per their requirements. HP invests more in the research and development sector to introduce new technologies with better and unique features. For instance, in December 2015, HP introduced the new HP MFP S965dn and HP MFP S975dn models for light production printing environments and increased workflow.  The S965dn and S975dn models can print at speeds of 65 pages and 75 pages per minute, respectively.

Related Reports:

Production Printer Market by Type (Monochrome, Color), Technology (Inkjet, Toner), Production Method (Cut Sheet, Continuous Feed, Sheet Fed, and Web Based), Application and Geography - Global Trends & Forecast to 2022

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