The redispersible polymer powder market is projected to grow from USD 2.0 billion in 2020 to USD 2.8 billion by 2025, at a CAGR of 6.8% from 2020 to 2025, owing to increasing demand from the construction end-use industry, especially for residential construction. Increased spending on repair and maintenance in this industry is also driving the market. The recovering construction end-use industry in Europe and the increasing importance of green buildings are expected to provide high growth opportunities for the redispersible polymer powder market.
The major players in the redispersible polymer powder market include Wacker Chemie AG (Germany), Dow Inc. (US), BASF SE (Germany), Celanese Corporation (US), Acquos Pty Ltd. (Australia), Synthomer plc (UK), Ashland Global Holdings Inc. (US), Japan Coating Resin Corporation (Japan), Bosson (Beijing) Chemical Co., Ltd. (China), Dairen Chemical Corporation (Taiwan), and Organik Kimya (Turkey). These players have adopted the strategies of acquisitions, expansions, and product launches to strengthen their position in the redispersible polymer powder market.
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Wacker Chemie AG (Germany), is the leading player in the global redispersible polymer powder market. In March 2020, Wacker Chemie AG launched its first renewables-based dispersible polymer powder for construction applications. A new product line of polymeric binders based on renewable raw materials, such as bio-based acetic acid, was added to the company’s redispersible polymer powder products portfolio under the brand name VINNECO. The new redispersible polymer powder VINNECO 5044 N is mainly suitable for producing construction materials, such as waterproofing membranes or dry-mix mortars for external thermal insulation composite systems (ETICS). The product launch will help the company to cater to the growing demand for sustainable and eco-friendly products from the construction industry, owing to the rising trend of ecological and sustainable building construction around the world.
Another important player in the global redispersible polymer powder market is Celanese Corporation (US). In April 2019, Celanese Corporation completed the acquisition of Nouryon’s redispersible polymer powders business, offered under the Elotex brand. With the acquisition, Celanese takes ownership of Nouryon’s global production facilities for redispersible polymer powders across Europe and Asia. Elotex has production facilities in various locations, including Frankfurt (Germany), Geleen (Netherlands), Moosleerau (Switzerland), and Shanghai (China). Celanese Corporation will integrate the Elotex product portfolio and production facilities into its global vinyl acetate ethylene (VAE) emulsions business to enhance its customer base for redispersible polymer powder in Europe and Asia Pacific.
Redispersible Polymer Powder Market by Type (VAE, VeoVA, Acrylic and SB), Application (Tiling & Flooring, Mortars, Plastering, Insulation Systems and Others ) End-use Industry (Residential, Commercial and Industrial), Region - Global Forecast to 2025
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