The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. The growing need to enhance sales performance and improve overall internal business processes is driving the growth of the sales enablement platform market. Furthermore, sales enablement platform offers competitive advantages to organizations by empowering its sales and marketing representatives with relevant content based on customer preferences and buying behavior. These benefits are driving the adoption of sales enablement platform sacross various industries globally.
The major sales enablement platform vendors include SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US). These players have adopted various growth strategies, such as new product launches, business expansions, partnerships, agreements, collaborations, and acquisitions, to further expand their presence in the global sales enablement platform market. These strategies have helped them innovate their offerings and broaden their customer base.
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Seismic (US) is one of the leading players in the sales enablement platform market across the globe. The company offers sales enablement platform to enhance and fast track sales processes of enterprises operating in various industries, including asset management, BFSI, consumer packaged goods, healthcare and life sciences, manufacturing, media and advertising, and telecom and IT. Autodesk has built a strong brand value in the global sales enablement platform ecosystem, catering to its clientele across different industries and regions. As a part of its growth strategy, in May 2018, Seismic acquired SAVO Group, a global sales enablement platform provider. The acquisition would help Seismic to strengthen its position in the global sales enablement platform market.
Showpad (Belgium) is another prominent player offering sales enablement platform and services. The company is globally recognized for its comprehensive portfolio of sales enablement platform and services. The company continually strives to offer innovative sales enablement platform and emphasizes on expanding its partner network to strengthen its foothold in the global sales enablement platform market. In March 2018, Showpad launched Unified Sales Enablement Platform which offers sales content, training, and coaching in a single platform. By leveraging this platform, enterprises can improve sales effectiveness.
Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT & Telecom, Consumer Goods & Retail, Healthcare & Life Sciences, Manufacturing), and Region - Global Forecast to 2024
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