New Product Development was the Key Strategy Adopted by Leading Players to Achieve Growth in the Scratch-Resistant Glass Market
Scratch-resistant glass products are used in various applications due to their versatile properties. They are reliable, tough, damage resistant, and lightweight. Also, products made from scratch-resistant glass are aesthetically pleasing. In the past few years, the use of scratch-resistant glass products has increased in the electronics and automotive & transportation end-use industries in display applications. The scratch-resistant glass market is projected to reach USD 2.85 Billion by 2022, at a CAGR of 9.1% between 2017 and 2022.
Key players offering scratch-resistant glass products adopted new product launches and partnerships & agreements as key strategies to strengthen their position in the market. New product launches accounted for 63.6% of all growth strategies adopted by major players in the scratch-resistant glass market between 2012 and 2017. Key players also adopted the strategy of investments & expansions to strengthen their position in the scratch-resistant glass market. Partnerships, joint ventures & agreements accounted for 27.3% of all developments in the scratch-resistant glass market between 2012 and 2017. With these strategies, leading players in the scratch-resistant glass market were able to expand their product reach globally and take advantage of competencies of other companies to compete in the market.
Major scratch-resistant glass manufacturers profiled in this report include Corning Incorporated (US), Asahi Glass (Japan), Nippon Electric Glass (Japan), Guardian Industries (US), Schott AG (Germany), and Monocrystal (Russia).
Corning Incorporated is a leading company in the global scratch-resistant glass market. It offers scratch-resistant Gorilla glass products through its specialty material business segment. The company has increased R&D investments year-on-year to develop new products, new production capabilities, and processes. As a part of its growth strategy, Corning focusses on new product developments, partnerships, and joint ventures & agreements to cater to the increasing demand for scratch-resistant glass and gain a competitive edge in the market. For instance, in August 2016, the company launched Corning Gorilla Glass SR+ for wearable devices. This glass offers high scratch resistance and toughness with better optical clarity and touch sensitivity.
Nippon Electric Glass is one of the world’s largest manufacturers of scratch-resistant glass and specialty glass. The company operates through two business segments, namely electronics & information technology and performance materials & others. The company manufactures scratch-resistant glass through its electronics & information technology segment under the brand name Dinorex. In October 2013, the company developed a scratch-resistant glass product under its Diamond Guardbrand for use in the European market.
Related Reports:
Scratch-Resistant Glass Market by Product Type (Chemically-Strengthened Glass, Sapphire Glass), Application (Smartphones & Tablets, Automotive, Interior Architecture, Electronics), and Region (North America, Europe, APAC) - Global Forecast to 2022
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