Natural Language Processing (NLP) Market

Flourishing Natural Language Processing (NLP) Market: Trends and Key Players

The natural language processing market is predicted to increase from USD 18.9 billion in 2023 to USD 68.1 billion in 2028, at a CAGR of 29.3% over the forecast period. Multiple factors are driving the growth of the natural language processing market, including advancements in text-analyzing computer programmes, a growing need for enterprise solutions to streamline business operations for a better customer experience, a surge in demand for cloud-based NLP solutions to reduce overall costs and improve scalability, and a demand for predictive analytics to reduce risks and identify growth opportunities.

The Natural Language Processing (NLP) market is flourishing, driven by a confluence of factors:

  • Advancements in text-analyzing programs
  • Rising need for enterprise solutions
  • Cloud-based solutions and reduced costs
  • Demand for predictive analytics
  • Integration with AI and machine learning
  • Growing focus on customer experience

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Advancements in Text-Analyzing Programs: NLP thrives on the constant improvement of computer programs designed to understand and analyze human language. These advancements enable more accurate and nuanced processing of text data, leading to a wider range of NLP applications.

Rising Need for Enterprise Solutions: Businesses across industries are increasingly seeking solutions to streamline operations and enhance customer experience. NLP offers automation and data-driven insights, making it a valuable tool for tasks like sentiment analysis, chatbot development, and document processing.

Cloud-Based Solutions and Reduced Costs: The surge in cloud-based NLP solutions has made the technology more accessible and affordable, especially for small and medium-sized businesses. Cloud platforms offer scalability and reduced upfront costs compared to traditional on-premise NLP deployments.

Demand for Predictive Analytics: Businesses are turning to NLP to unlock the power of predictive analytics. By analyzing vast amounts of text data, NLP can identify trends, predict customer behavior, and inform strategic decision-making.

Integration with AI and Machine Learning: The synergy between NLP and other AI technologies like machine learning is a significant growth driver. NLP provides the foundation for machines to understand and process language, while machine learning algorithms leverage this understanding to perform complex tasks like sentiment analysis or text summarization.

Growing Focus on Customer Experience: Businesses are prioritizing exceptional customer experiences. NLP empowers them to analyze customer interactions through chatbots, social media, and surveys, gaining valuable insights to personalize services and improve customer satisfaction.

Natural Language Processing (NLP) Market Share - Global Industry Landscape

Some of the leading companies in the Natural Language Processing (NLP) industry include:

  • 3M (US)
  • Baidu (China)
  • Apple (US)
  • SAS Institute (US)
  • IQVIA (UK)

1. 3M (US)

  • Market Share: 3M operates in multiple industries including healthcare, consumer goods, electronics, energy, and more, with a significant global presence.
  • Key Offerings:
    • Healthcare: Medical and dental products, health information systems.
    • Consumer: Post-it Notes, Scotch tape, home improvement products.
    • Safety and Industrial: Personal protective equipment, industrial adhesives, abrasives.
    • Electronics: Display films, touch screens, optical films.
    • Energy: Renewable energy solutions, electrical products.

2. Baidu (China)

  • Market Share: Baidu is a leading Chinese technology company, particularly dominant in internet-related services and artificial intelligence.
  • Key Offerings:
    • Search Engine: Baidu Search, the most widely used search engine in China.
    • AI and Cloud Services: Baidu AI, including AI solutions for businesses and developers.
    • Autonomous Driving: Apollo platform for autonomous driving technology.
    • Online Advertising: Baidu Ads platform for digital marketing.
    • Content and Entertainment: Baidu Tieba (online community) and iQiyi (online video platform).

3. Apple (US)

  • Market Share: Apple is a global technology company renowned for its consumer electronics, software, and digital services.
  • Key Offerings:
    • iPhone: Flagship smartphone series.
    • Mac: Computers including MacBook, iMac, and Mac Pro.
    • iPad: Tablet devices for personal and professional use.
    • Wearables: Apple Watch and AirPods.
    • Services: iCloud, Apple Music, Apple TV+, and App Store.
    • Software: macOS, iOS, and various productivity apps like iWork and iMovie.

4. SAS Institute (US)

  • Market Share: SAS Institute is a prominent provider of analytics and business intelligence software solutions globally.
  • Key Offerings:
    • Analytics Platform: SAS Viya, a cloud-native platform for AI and analytics.
    • Data Management: SAS Data Management solutions for data integration and quality.
    • Business Intelligence: SAS Visual Analytics for interactive data visualization.
    • Risk Management: SAS Risk Management solutions for financial institutions.
    • Industry Solutions: Tailored analytics solutions for healthcare, government, retail, and more.


  • Market Share: IQVIA is a leading global provider of advanced analytics, technology solutions, and contract research services to the life sciences industry.
  • Key Offerings:
    • Advanced Analytics: Real-world evidence, predictive analytics, and clinical trial optimization.
    • Technology Solutions: IQVIA CORE, providing technology platforms for clinical trials and healthcare data management.
    • Clinical Research Services: Clinical trial management, patient recruitment, and regulatory consulting.
    • Healthcare Data: Comprehensive healthcare data solutions for market assessment and patient insights.
    • Consulting and Outsourcing: Strategic consulting services and outsourcing solutions for life sciences companies.

Related Reports:

Natural Language Processing (NLP) Market by Offering (Solutions, Services), Type (Rule-based, Statistical, Hybrid), Application (Sentiment Analysis, Social Media Monitoring), Technology (IVR, OCR, Auto Coding), Vertical & Region - Global Forecast to 2028

Natural Language Processing (NLP) Market Size,  Share & Growth Report
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