Key players identified in the soil wetting agents market include Wilbur-Ellis Company (U.S.), BASF SE (Germany), Nufarm Limited (Australia), and BrettYoung Seeds Limited (Canada). All these companies have a strong presence in the global soil wetting agents market.
The key market players have adopted strategies such as acquisitions, expansions & investments, and partnerships & agreements with other companies to enlarge their business operations to meet the evolving demand for agricultural inputs. Leading players are focusing on strengthening their R&D capabilities by investing in advanced technology to offer diversified product portfolios for application in turf management as well as the production of a wide variety of agricultural crops across different regions.
The core strengths of the key players in this market are their high value acquisition power, partnerships & agreements, and strategic expansions & investments, to diversify their business geographically. They are strategically located, have entered into distribution agreements with regional players to ensure a cost-effective efficient supply chain. Market leaders such as BASF SE (Germany), Wilbur-Ellis Company (U.S.), and Nufarm Limited (Australia) have successfully tapped potential markets through acquisitions and partnerships & agreements.
In 2015, The Wilbur-Ellis Company’s Agribusiness Division acquired the assets of Lacey’s Farmacy, Inc., (U.S.) an agriculture retail business located in South Dakota, U.S., which will significantly broaden its presence in southeastern South Dakota.
BASF SE (Germany) established a new agricultural research station in Pune, India, in 2015, which will focus on global agricultural research on herbicides, fungicides, and insecticides.
In 2014, Nufarm Australia and Israel based technology firm Phytech have made an exclusive agreement to jointly develop a proprietary plant monitoring system in Australia and New Zealand. According to the agreement, the system will provide real time monitoring via mobile in-field devices that allow growers to optimize inputs and make other decisions that impact on both the quality and yield of their crops.
Soil Wetting Agents Market by Form (Liquid and Granular), Application (Turf Care and Agriculture), End-Use Products (Crop Protection Products and Fertilizers) & Region (North America, Europe, Asia-Pacific, Latin America and Row) - Global Forecasts to 2020
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