HOME Research Insight New Revenue Pockets: Feed PigmentsMarket

New Revenue Pockets: Feed PigmentsMarket

The feed pigmentsmarket is an upcoming one and the companies are adopting expansion of their feed pigments business as their growth strategy. Carotenoids are considered as a main type among all feed pigments.Curcuminis the second-most important market for feed pigments. Companies operating in this market, such asthe PHW Group (Germany), Synthite Industries (India), BASF SE (Germany), Novus International (U.S.) and Royal DSM NV (The Netherlands), are growing by expandingtheir production capacities andproduct portfolioto enhance their penetration in the feed pigments market.

The role of feed pigments is of primeimportance when it comes to the manufacture of feed grades. A proper blend of feed pigments and feed is essential for animals. Companies are adapting new technologies that are used in the manufacture of feed pigments. Companies such as BASF SE (Germany) are focusing on feed pigment development by adopting the expansion, investment and establishment as strategies. This has intensified the growth of the integrated value chain in the respective companies.

With the development of the livestock industry and industrialization of poultry and pork meat production, feeding livestock with proper feed dietis becoming a largely adopted practice. However, the increasing cost of raw materials is becoming a threatfor thefeed pigments industry. The increasing meat consumption in the global market proves to be a driving force for the feed pigment industry.

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