The terrain awareness and warning system (TAWS) market is competitive and consists of big players and small players. The market was largely dominated by companies in North America, followed by those in Europe. The big companies dominate the market through their brand image; the small players offer low-cost components in the market. As of 2015, the TAWS market is dominated by the key players such as Honeywell international Inc. (U.S.), Universal Avionics Systems Corporation (U.S.), Aviation Communication & Surveillance Systems (ACSS), LLC (U.S.), and L3 Technologies, Inc. (U.S.) due to the strong R&D facilities and their presence in both mature and emerging markets. The TAWS market was valued as USD 144.6 Million in 2015 and is expected to reach USD 253.0 Million by 2022, at a CAGR of 5.8%. Increase in demand for fleets globally, parading shift from rail/road transport to air transport, and mandate by directives of major aviation industry to install TAWS in aircraft is expected to drive the growth of the market for TAWS.
New product developments and launches were the key strategies adopted by players to achieve growth and to stay competitive in the TAWS market. These strategies collectively accounted for a share of ~41% of all the growth strategies adopted by the players in this market. The increasing demand for safety avionics in applications such as commercial aircraft, military and defense aircraft, and other aircraft is encouraging companies to adopt these strategies. Besides new product launches, companies also adopted the strategies of agreements and partnerships, acquisitions, contracts, and expansions to expand their product portfolio, increase sales and distribution networks, and strengthen their market shares and positions in the overall TAWS market.
Honeywell International Inc. (U.S.) held the leading position in the TAWS market in 2015 because of its contracts, enriching experience, and technology innovations related to TAWS. Honeywell invests heavily in R&D for innovation, process improvement, and leveraging technological breakthroughs in the aerospace segment. To uplift its position in TAWS market, the company is significantly expanding its geographic reach. For instance, in July 2016, Honeywell International Inc. (U.S.), along with Deutsche Lufthansa AG (Germany) and Airbus Group (France), signed a memorandum of understanding (MOU) to develop a runway safety solution.
Universal Avionics Systems Corporation (U.S.) is an important player in the TAWS market in 2015. The company focuses on execution, affordability, and the ability to respond effectively to change. The key strategy of Universal Avionics is to focus on emerging technological trends and acceptance of these technologies in its target markets. To maintain a leading position in the market, the company has partnered with leading companies to expand its customer base and market share. For instance, in June 2016, Universal Avionics signed a contract with Sultan of Johor’s Royal Flight to provide advanced avionics for two Sikorsky S-76B medium-sized utility helicopters.
Terrain Awareness and Warning System (TAWS) Market by System Type (Class A, Class B, and Class C), Engine Type (Turbine Powered, and Pistonpowered), Application (Commercial, Military & Defence, Others), and Geography - Global Forecasts to 2022
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