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3. New Product Launches, Mergers, Divestitures, Acquisitions, Collaborations, and Partnerships are Key Strategies Followed by the Major Players in Touchscreen Controller Market

Touchscreen controllers are one of the main components of a touch-based device. They are usually linked to the touchscreen to act as an interface between the touch sensor and the display panel in a touch-based device. The main function of a touchscreen controller is to convert the data gathered from the touch sensor into data that the device can understand. There are two types of touchscreen based on technology, namely, resistive and capacitive, and function according to the need of the touchscreen. The touchscreen controller market is expected to be worth USD 9.11 Billion by 2022, at a CAGR of 15.2% between 2016 and 2022. The growth of this market is propelled by the growing integration of touchscreens in automobiles, increasing trends of wearable devices, and high demand for capacitive touchscreen technology among others.

New product launches, mergers, divestitures, acquisitions, collaborations, and partnerships are key strategies followed by the major players to gain a competitive edge in the market. Microchip Technology Incorporated (U.S.), Synaptics Incorporated (U.S.), STMicroelectronics N.V. (Switzerland), Cypress Semiconductor Corporation (U.S.), Texas Instruments Inc. (U.S.), and Broadcom Limited (U.S.), are some of the leading players who have adopted these strategies.

Microchip Technology Incorporated (U.S.) is a leading player in the touchscreen controller market. The company is one of the leading companies that design microcontrollers, capacitive touch solutions, advanced logic, and others. It offers its services through its two business segments semiconductor products and technology licensing. Microchip is also well-known for manufacturing and distributing touch controller ICs. The company’s product portfolio includes analog resistive and projected capacitive touch controllers for applications in the automotive, aerospace, touch and input sensing. By focusing on product and technology development, the company has established a strong foothold in this market. The company acquired Atmel Corporation (U.S.) to offer the customers a wide set of touch solution options.

Synaptics Incorporated (U.S.) is also one of the major companies in the touchscreen controller market. In 2015, Synaptics Incorporated (U.S.) was ranked second in the touchscreen controller market. The company is well known as a developer of a range of custom-designed human interface solutions. The company operates its business through single segment: the intuitive human interface solutions. It develops and markets electronic devices and products. The company offers a wide range of capacitive “ClearPad” Touch Controllers for the touchscreen controller market. It enhances user’s interaction with smartphones, tablets, PC notebooks, wearable’s, and other devices. Moreover, the company seeks to expand its market presence through new product development in the businesses. In addition, through inorganic strategic investments such as collaboration and partnership, the company strives for opportunities to strengthen its footprints in emerging markets.

The other companies involved in the development of the touchscreen controller market include Analog Devices Inc. (U.S.), Melfas Incorporated (Korea), Elan Microelectronics Corp. (Taiwan), NXP Semiconductors N.V. (Netherlands), Integrated Device Technology, Inc. (U.S.), and Samsung Electronics Co. Ltd. (South Korea).

Related Reports:

Touchscreen Controller Market by Technology (Resistive & Capacitive), Interface (I2C, SPI, USB), Touchscreen Technology (Single-Touch & Multi-Touch), Screen Size (Small & Medium, and Large), Application, and Geography - Global Forecast to 2022

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