Track and Trace Solutions Companies

The global track and trace solutions market is projected to reach USD 12.27 billion by 2030 from USD 6.96 billion in 2025, at a high CAGR of 12.0% during the forecast period.Key drivers of this growth include strict regulations requiring serialization and a rising focus among manufacturers on protecting their brands. However, the market’s expansion could face challenges due to the high costs and lengthy implementation timelines associated with serialization and aggregation, as well as substantial setup expenses.

Leading players in the track and trace solutions market are increasingly forming strategic alliances to expand their service capabilities and regulatory compliance offerings. For instance, TraceLink partnered with PharmaLink to streamline DSCSA compliance for pharmacies and healthcare providers in the US. At the same time, continuous investment in advanced technologies remains a core focus, as seen with Zebra Technologies, which integrates RFID, cloud platforms, and IoT to deliver real-time visibility and improved supply chain accuracy. These approaches are helping companies strengthen their market position and meet the rising demand for transparency and product authentication.

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Prominent players in the track and trace solutions market include ANTARES VISION S.P.A. (Italy), AXWAY (France), OPTEL GROUP (Canada), TRACELINK INC. (US), SYNTEGON TECHNOLOGY GMBH (Germany), ACG (India). These companies implemented strategies such as launching products, updating products, expanding their businesses, forming partnerships, collaborating with other key players, and engaging in mergers & acquisitions to enhance their market presence in the track and trace solutions market.

In May 2025, TrinaTracker launched an enhanced version of its Vanguard 1P Smart Tracking Solution, featuring advanced hardware upgrades and an improved Smart Control System, significantly boosting energy efficiency, installation speed, and terrain adaptability for global solar markets.

In March 2024, MNG Airlines partnered with blockchain provider Venom to fully integrate Venom’s blockchain track and trace solutions, enhancing transparency and efficiency across its global supply chain.

ANTARES VISION S.p.A is one of the global leaders in end-to-end product traceability solutions that offer solutions based on integrated data management, artificial intelligence, and blockchain technology. The company serves key sectors such as Life Sciences, including pharmaceuticals, biomedical devices, hospitals, and Fast-Moving Consumer Goods (FMCG). In 2023, Antares Vision Group expanded its software capabilities through the acquisition of Smart Point Technologies, an Indian firm specializing in pharmaceutical track and trace solutions, thereby enhancing its presence in the Indian market and strengthening its software portfolio. Additionally, the company launched the Food Safety Solution, a cloud-based platform developed by its subsidiary ACSIS, aimed at improving regulatory compliance and supply chain transparency for food and beverage brands. Furthering its commitment to innovation, Antares Vision introduced the DIAMIND Connect platform, designed to manage traceable data and production processes across various industries, facilitating end-to-end sustainability and customer engagement. These strategic initiatives underscore Antares Vision’s dedication to advancing product safety, quality, and transparency across global supply chains.

Axway is one of the leading players in the track and trace solutions market and has been actively enhancing its global footprint through strategic acquisitions and technological advancements. In 2023, the company acquired AdValvas, a Belgian expert in electronic invoicing, bolstering its B2B integration capabilities and compliance offerings, particularly within the European PEPPOL network. Additionally, Axway’s acquisition of Cycom Finances in October 2023 expanded its financial data referencing and accounting mapping solutions, leading to a strategic partnership with KPMG France to modernize financial systems for major banking institutions. These acquisitions have strengthened Axway’s product portfolio, including its Amplify API Management platform, which has been recognized as a leader in the Gartner Magic Quadrant for API Management. The company’s focus on subscription-based models and cloud integration has resulted in significant revenue growth, with the Americas region accounting for 40% of total revenue in the first half of 2024. Axway’s commitment to innovation and customer-centric strategies continues to drive its success in the track and trace solutions market.

OPTEL GROUP is among the leading players in the track and trace market. The company has a strong presence and scale and is directly represented in more than 70 countries worldwide, with main production sites in Ireland, India, and Brazil. With over 6,000 systems installed worldwide, the company tracks approximately 25 billion products annually, leveraging its facilities in Canada, Ireland, India, and Brazil to maintain a strong international presence. In January 2022, OPTEL expanded its European footprint by acquiring the pharmaceutical track-and-trace unit of Körber, formerly known as Traxeed, based in Germany. This acquisition not only enhanced OPTEL’s expertise in pharmaceutical and agrochemical track-and-trace technologies but also established a strategic partnership wherein OPTEL became Körber’s preferred vendor for pharmaceutical track and trace solutions. Furthering its commitment to innovation, in May 2022, OPTEL launched OPTCHAIN, a modular intelligent supply chain platform designed to digitize and capture critical tracking events and key data elements across the entire supply chain, particularly benefiting the food & beverage industry. These strategic initiatives underscore OPTEL’s dedication to advancing supply chain transparency and efficiency on a global scale.

MARKET RANKING

In the track and trace solutions market, leading companies are advancing their technologies to meet regulatory requirements and enhance supply chain transparency. The market is highly competitive, with five main players collectively holding 45–60% of the total market share. Antares Vision S.p.A. launched the DIAMIND Connect platform in February 2025, integrating advanced AI tools for intelligent processing and analysis of data, aiming to provide traceability, customer engagement, and supply chain digitalization across various industries. In July 2024, Antares Vision introduced DIAMIND Sentry, a solution developed by its rfxcel unit, designed to help pharmaceutical companies manage exceptions stemming from traceability mandates, thereby streamlining collaboration and ensuring regulatory compliance. OPTEL Group, in June 2024, partnered with ERM to advance supply chain visibility and reporting, aiming to help businesses meet environmental regulations such as the EU Corporate Sustainability Reporting Directive (CSRD) and the Carbon Border Adjustment Mechanism (CBAM). TraceLink Inc. launched its Trace Histories feature in 2025, providing comprehensive visibility into product journeys to improve recall management and counterfeit detection. Syntegon Technology GmbH, in 2025, partnered with Kezzler to develop a scalable serialization and aggregation solution, ensuring compliance with international serialization mandates and enhancing product authentication mechanisms. Axway has enhanced its track and trace solution by incorporating advanced API management and cloud integration features, facilitating seamless data exchange across global supply chains. The remaining 40–55% of the market is shared among other regional and emerging vendors, contributing to extensive fragmentation and offering opportunities for smaller players to establish a footprint.

Related Reports:

Track and Trace Solutions Market by Product (Bundle Tracking, Checkweigher, Barcode Scanner, Labeler), Serialization (Carton, Bottle, Blister, Vial), Aggregation (Case, Pallet), Technology (2D Barcode, RFID), End User, and Region - Global Forecast to 2030

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