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Market Leader - Vision Positioning System Market


The vision positioning system market was valued at USD 5.58 Billion in 2017. The vision positioning system market is a diversified and a competitive market with many players. Key players in the vision positioning system market have been identified by the annual market revenue generated by the companies through various business segments and delivery of vision positioning systems and services. Major players in the vision positioning system market are based in North America and Europe.

Contracts is the key strategy adopted by the market players to grow in the vision positioning system market. This strategy accounted for a share of 70.3% of the total growth strategies adopted by the companies in the market between 2010 and 2017. The strategy of agreements, partnerships, and collaborations accounted for a share of 18.9% of the total growth strategies adopted by the market players. Market players mainly focus on new contracts and launching new products. Their core competencies include widespread geographical presence.

DJI (China) is a world leader in vision positioning systems. Founded in 2006 and headquartered in Shenzhen, China, DJI is a privately held company specializing in research, design, and development of drones and imaging solutions. The company manufactures vision positioning system-based drones. These drones are used in agriculture and building & infrastructure sectors, and for public safety purposes, among others. The company has its presence in the North American, European, and Asia-Pacific regions. It has good distribution channels and viability. It has a strong presence across North America and Europe, besides catering to the Asia-Pacific and the Middle East regions. DJI also has a good breadth of offerings and various patents for drone-based vision positioning systems, which have helped it become a leader in the industry. As of 2016, the company has a headcount of above 6,000 employees. It also formed various joint ventures and partnerships to cater to the various Asia-Pacific and European markets. However, the company has a limited industry coverage. Key competitors of the company include Parrot (France), ABB (Switzerland), and FANUC (Japan), among others.

PARROT SA was founded in 1994 and is headquartered in Paris (France). Parrot SA develops technologically advanced drones and other electronic products. The company provides products under six categories, namely, drones, mini-drones, audio, connected garden, car kits, and business solutions. The company manufactures vision positioning system-based drones which are used in various sectors, such as agriculture, education, building & infrastructure, and for surveillance and monitoring. The company offers drones based on vision positioning systems. The company has a good breadth of offerings but requires improvement on its distribution strategy. It has presence in the North American, European, and Asia-Pacific regions. Parrot is a private limited company with a headcount of 481 employees in December 2015. Its key competitors include DJI (China), ABB (Switzerland), and FANUC (Japan), among others.

Related Reports:

Vision Positioning System Market by Component (Sensors, Camera Systems, Markers), Location (Indoor Positioning, Outdoor Positioning), Solution, Platform, Application (Commercial, Defense), and Region - Global Forecast to 2022

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