Web filtering is a process that directs users away from specific Uniform Resource Locators (URLs) or websites by effectively preventing their browsers from loading certain pages of those sites. The web filtering solution compares the origin or content of web pages with a set of rules provided by companies or persons who have installed web filters. Web filters enable organizations or individual users to filter pages from websites that are likely to include objectionable advertisements, pornographic content, spyware, viruses, and other objectionable content. The stringent regulatory compliances and adoption of the best web filtering practices are encouraging organizations to deploy web filtering solutions. MarketsandMarkets forecasts the global web filtering market size to grow from USD 2.88 Billion in 2018 to USD 5.40 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 13.4% during the forecast period.
Key players in the global web filtering market include Cisco (US), Symantec (US), McAfee (US), Palo Alto Networks (US), Fortinet (US), Trend Micro (US), Forcepoint (US), Sophos (UK), Barracuda Networks (US), Zscaler (US), Trustwave (US), iboss (US), Webroot (US), Interoute (UK), TitanHQ (Ireland), Virtela (US), Netskope (US), CensorNet (UK), Clearswift (UK), Wavecrest (US), Cyren (US), GFI Software (Malta), Untangle (US), ContentKeeper (Australia), and Kaspersky (Russia). These players have adopted various strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product launches, to achieve growth in the global web filtering market.
Symantec is among the leading players in the web filtering market. The fundamental objective of the company is to meet its clients’ requirements, and also provide new advancements in the web filtering market. The company caters to its clients across industry verticals, such as IT, telecommunications, Banking, Financial Services, and Insurance (BFSI), healthcare, retail, education, government, automotive, and utilities. It has its customer base in North America, Europe, and Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The company follows both organic and inorganic growth strategies for business expansions. For instance, in August 2016, the company acquired Blue Coat, a leading provider of web security solutions for enterprises and governments worldwide. Symantec strengthened its web security capabilities with the acquisition of Blue Coat. In March 2016, Symantec launched a website security package, Encryption Everywhere. This website security package helps web hosting providers encrypt websites. It also enables hosting providers to offer their services with enhanced website validation, protection, and trust seals.
Forcepoint is another innovative provider of web filtering solutions and services to Small and Medium-sized Enterprises (SMEs) and large enterprises across the globe. The company has a noteworthy presence across industry verticals that include government, BFSI, healthcare, and retail. Forcepoint’s long-term strategy is to embed advancements to its web filtering solutions and enhance its capabilities through new product launches. For instance, in November 2017, the company enhanced its human-centric security portfolio with new features to improve the understanding of user behaviors and data flows throughout organizations for rapidly detecting and mitigating security risks. Similarly, in August 2017, the company acquired RedOwl, a leader in security analytics, to provide the real-time view of cyber behaviors that help identify and address enterprise risks. These developments enhanced the company’s capabilities as well as helped it to gain a significant market share in the global web filtering market.
Web Filtering Market by Component, Filtering Type (DNS Filtering, URL Filtering, Keyword Filtering, File Type Filtering, and Others (Image Filtering & Profile Filtering)), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2023
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