Web performance monitors all the activities involved in the web process, which includes websites and web-related applications. Web performance activities include the capturing of user service requests, provisioning of requests, monitoring and managing the performance and availability, supporting the necessary changes, and tracking and managing the code changes. The solutions of web performance also includes the detection and diagnosis, monitoring and testing, and optimization of complex applications’ performance through web content development with real-time updates. MarketsandMarkets forecasts the web performance market size to grow from USD 3.50 Billion in 2017 to USD 5.45 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period.
The key players in the web performance market include Akamai (US), CA Technologies (US), Cavisson (US), CDNetworks (Korea), Cloudflare (US), Dynatrace (US), F5 Networks (US), IBM (US), Micro Focus (UK), Netmagic (India), Neustar (US), New Relic (US), ThousandEyes (US), and ZenQ (US).. These players have adopted various strategies, such as partnerships, collaborations, agreements, mergers and acquisitions, and new product launches, to achieve growth in the global web performance market.
Dynatrace is very focused on establishing a strong market position among the various IT market leaders. For instance, in November 2017, Dynatrace announced the availability of the Dynatrace Software-as-a-Service (SaaS) in the Microsoft Azure marketplace. With the help of this, Microsoft customers would be able to deploy Dynatrace SaaS from the Azure marketplace to monitor software and applications across all environments, and gain granular insights into the performance of modern applications. In March 2016, Dynatrace partnered with HCL Technologies. The partnership helped increase Dynatrace’s digital performance technologies and enabled its customers to receive a world-class experience in application monitoring. This strategic move is expected to strengthen Dynatrace’s market position as a premier digital performance solution provider that offers a unique, comprehensive set of capabilities.
Akamai is one of the main leaders in the web performance market. The company has continuously focused on product improvements and enhancements. The company also focuses on inorganic growth strategies, such as strategic partnerships with the leading market players, and acquisitions. These strategies help the company cater to new customers. Akamai has already formed partnerships with the leading players in the web performance market, including Essextec and ITway solutions.. The acquisition of Soasta in April 2017 enhanced Akamai’s web performance portfolio. Recently, in October 2017, Akamai partnered with Bell to offer its web performance products in the Canadian market. The company has also developed and launched various products and services in the web performance market to enhance its solutions for customers and increase the customer loyalty.
Web Performance Market by Solution (Web Performance Monitoring, Web Performance Optimization, and Web Performance Testing), Service, Organization Size (SMEs and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2022
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