Fillings & Toppings Market by Type (Fondants, Creams, Pastes & Variegates, Fruits & Nuts, Sprinkles), Application (Bakery, Confectionery), Flavor (Fruit, Chocolate), Raw Material (Sweeteners, Cocoa), and Form (Solid, Liquid) - Global Forecasts to 2022

The fillings & toppings market is estimated to be valued at USD 8.87 Billion in 2016, and is projected to grow at a CAGR of 5.63% from 2016 to 2022.

The years considered for the study are as follows:

• Base year: 2015
• Estimated year: 2016
• Projected year: 2022
• Forecast period: 2016 to 2022

Objectives of the study are as follows:

• To define, segment, and measure the fillings & toppings market based on its type, application, form, flavor, and raw material
• To provide detailed information regarding the crucial factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
• To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
• To project the size of the market, in terms of value (USD million), in the four main regions, namely, North America, Europe, Asia-Pacific, and the Rest of the World (RoW) which includes (Latin America, Africa, and the Middle East)
• To project the market size, in terms of value (USD million), on the basis of key type (syrups, pastes, & variegates, fondants, creams, fruits & nuts, and sprinkles), applications (confectionery products, bakery products, dairy products & frozen desserts, convenience foods, and beverages), form (solid, liquid, foam, and gel), flavor (fruit, chocolate, vanilla, nut, caramel, and others, which include mint, coffee, and herbs), and raw material (hydrocolloid, starch, dairy ingredients, sweeteners, fruits, cocoa, and others, which include nuts, coffee, and herbs)
• To strategically profile the key players and comprehensively analyze their ranks and core competencies
• To analyze competitive developments such as acquisitions, expansions, new product launches, partnerships, agreements, and collaborations in the fillings & toppings market

Research Methodology

This report includes estimations of market sizes in terms of value (USD million). Both top-down and bottom-up approaches have been used to estimate and validate the size of the fillings & toppings market and of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market share in respective regions has been determined through primary and secondary research. such as the Food and Agriculture Organization (FAO), the U.S. Food and Drug Administration (FDA) and, the European Food Safety Authority (EFSA) All percentage shares, splits, and breakdowns have been determined using secondary sources, such as reports published by associations and industry bodies.

To know about the assumptions considered for the study, download the pdf brochure

Market Ecosystem

The value chain comprises key manufacturers in the fillings & toppings market; Cargill (U.S.), Archer Daniels Midland Company (U.S.), Barry Callebaut (Switzerland), Tate & Lyle PLC (U.K.), AGRANA (Austria), and Associated British Foods plc (U.K.), which have diversified product portfolios, proprietary technologies, and strong distribution networks and offices at strategic locations, across the globe. These companies focus on innovation and enhancing the functional and physiological properties of these products and cater to the growing demand in the fillings & toppings industry. Other players in this segment including AAK AB (Sweden), Ashland (U.S.), Highlander Partners, L.P. (U.S.) and Zentis GmbH & Co. KG (Germany) also have a strong presence in the market.

Target Audience:

• Filling & topping manufacturers
• Filling & topping importers and exporters
• Filling & topping traders, distributors, and suppliers
• Government and research organizations

Scope of the Report

Based on Type, the market has been segmented as follows:

• Syrups, pastes & variegates
• Fondants
• Creams
• Fruits & nuts
• Sprinkles

Based on Application, the market has been segmented as follows:

• Confectionery products
• Bakery products
• Dairy products & frozen desserts
• Convenience foods
• Beverages

Based on Form, the market has been segmented as follows:

• Solid
• Liquid
• Foam
• Gel

Based on Flavor, the market has been segmented as follows:

• Fruit
• Caramel
• Chocolate
• Vanilla
• Nut
• Others (mint, coffee, and herbs)

Based on Raw Material, the market has been segmented as follows:

• Hydrocolloid
• Starch
• Fruits
• Dairy ingredients
• Sweeteners
• Cocoa
• Others (nuts, coffee, and herbs)

Based on Region, the market has been segmented as follows:

• North America
• Europe
• Asia-Pacific
• RoW (Latin America, Africa, and the Middle East)

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the client-specific needs.

The following customization options are available for the report:

Product Analysis

• Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis

• Further breakdown of the Rest of Europe fillings & toppings market into Spain, Denmark, the Netherlands, and Russia
• Further breakdown of the Rest of Asia-Pacific fillings and toppings market into Indonesia, Vietnam, Thailand, and Singapore
• Further breakdown of the RoW fillings and toppings market into Middle East countries and Africa

Company Information

• Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency Considered
    1.5 Stakeholders
    1.6 Limitations

2 Research Methodology (Page No. - 18)
    2.1 Introduction
    2.2 Research Data
           2.2.1 Secondary Data
                    2.2.1.1 Key Data From Secondary Sources
           2.2.2 Primary Data
                    2.2.2.1 Key Data From Primary Sources
                    2.2.2.2 Key Industry Insights
                    2.2.2.3 Breakdown of Primaries
    2.3 Macroindicators
           2.3.1 Introduction
                    2.3.1.1 Increasing Income of the Middle-Class Population
                    2.3.1.2 Developing Economies and Per Capita Consumption of Confectionery
    2.4 Market Size Estimation
    2.5 Market Breakdown & Data Triangulation
    2.6 Research Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in this Market
    4.2 Fillings & Toppings Market Size, By Region
    4.3 Europe Fillings & Toppings Market, By Country and Type
    4.4 Fillings & Toppings Market Size, By Application
    4.5 Market, By Flavor
    4.6 Market, By Raw Material
    4.7 Market, By Region

5 Market Overview (Page No. - 41)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Type
           5.2.2 By Application
           5.2.3 By Form
           5.2.4 By Flavor
           5.2.5 By Raw Material
           5.2.6 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rapidly Growing Confectionery and Bakery Industries
                    5.3.1.2 Changing Consumer Lifestyles
           5.3.2 Restraints
                    5.3.2.1 Volatile Raw Material Prices
                    5.3.2.2 Adherence to International Quality Standards and Regulations
           5.3.3 Opportunities
                    5.3.3.1 Growth Potential in Developing Economies
                    5.3.3.2 Rising Middle Class in the Developing Economies of Europe Presents Attractive Opportunities for Filling & Toppings Products in the Near Future
           5.3.4 Challenges
                    5.3.4.1 Increasing Demand for Clean Label Products
                    5.3.4.2 Health Consciousness About Food Among Consumers in Developed Countries
    5.4 Supply Chain Analysis

6 Fillings & Toppings Market. By Functionality (Page No. - 51)
    6.1 Introduction
    6.2 Glazing
    6.3 Stabilizing
    6.4 Viscosity
    6.5 Flavor Enhancing
    6.6 Texturizing

7 Fillings & Toppings Market, By Type (Page No. - 53)
    7.1 Introduction
    7.2 Syrups, Pastes & Variegates
    7.3 Creams
    7.4 Fondants
    7.5 Fruits & Nuts
    7.6 Sprinkles

8 Fillings & Toppings Market, By Application (Page No. - 60)
    8.1 Introduction
    8.2 Confectionery Products
    8.3 Bakery Products
    8.4 Dairy Products & Frozen Desserts
    8.5 Convenience Food
    8.6 Beverages

9 Fillings & Toppings Market, By Flavor (Page No. - 67)
    9.1 Introduction
    9.2 Fruit
    9.3 Chocolate
    9.4 Vanilla
    9.5 Nut
    9.6 Caramel
    9.7 Other Flavors

10 Fillings & Toppings Market, By Raw Material (Page No. - 74)
     10.1 Introduction
     10.2 Sweeteners
             10.2.1 Natural Sweeteners
             10.2.2 Artificial Sweeteners
     10.3 Fruits
     10.4 Cocoa
     10.5 Dairy Ingredients
     10.6 Texturizers
             10.6.1 Starch-Based
             10.6.2 Hydrocolloid-Based
     10.7 Others

11 Fillings & Toppings Market, By Form (Page No. - 82)
     11.1 Introduction
     11.2 Solid
     11.3 Liquid
     11.4 Gel
     11.5 Foam

12 Fillings & Toppings Market, By Region (Page No. - 88)
     12.1 Introduction
     12.2 North America
             12.2.1 U.S.
             12.2.2 Canada
             12.2.3 Mexico
     12.3 Europe
             12.3.1 Germany
             12.3.2 U.K.
             12.3.3 France
             12.3.4 Italy
             12.3.5 Rest of Europe
     12.4 Asia-Pacific
             12.4.1 China
             12.4.2 India
             12.4.3 Japan
             12.4.4 Australia & New Zealand
             12.4.5 Rest of Asia-Pacific
     12.5 RoW
             12.5.1 Latin America
             12.5.2 Africa
             12.5.3 Middle East

13 Competitive Landscape (Page No. - 118)
     13.1 Overview
     13.2 Key Players Ranking
     13.3 Competitive Situation & Trends
             13.3.1 Expansions
             13.3.2 Mergers & Acquisitions
             13.3.3 Agreements, Joint Ventures, and Investments
             13.3.4 New Product Launches

14 Company Profiles (Page No. - 125)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     14.1 Introduction
     14.2 Archer Daniels Midland Company
     14.3 Barry Callebaut
     14.4 Tate & Lyle PLC
     14.5 Agrana Beteiligungs-Ag
     14.6 Associated British Foods PLC
     14.7 Cargill, Incorporated
     14.8 AAK AB
     14.9 Ashland
     14.10 Highlander Partners, L.P.
     14.11 Zentis GmbH & Co. Kg

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 155)
     15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.3 Company Developments
             15.3.1 Expansions
             15.3.2 Mergers & Acquisitions
             15.3.3 New Product Launch
             15.3.4 Investments
     15.4 Introducing Rt: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports
     15.7 Author Details

List of Tables (77 Tables)

Table 1 Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 2 Syrups, Pastes & Variegates Market Size, By Region, 2014–2022 (USD Million)
Table 3 Creams Market Size, By Region, 2014–2022 (USD Million)
Table 4 Fondants Market Size, By Region, 2014–2022 (USD Million)
Table 5 Fruits & Nuts Market Size, By Region, 2014–2022 (USD Million)
Table 6 Sprinkles Market Size, By Region, 2014–2022 (USD Million)
Table 7 Fillings & Toppings Market Size, By Application, 2014–2022 (USD Million)
Table 8 Market Size for Confectionery Products, By Region, 2014–2022 (USD Million)
Table 9 Fillings & Toppings Market Size for Bakery Products, By Region, 2014–2022 (USD Million)
Table 10 Market Size for Dairy Products & Frozen Desserts, By Region, 2014–2022 (USD Million)
Table 11 Fillings & Toppings Market Size for Convenience Food, By Region, 2014–2022 (USD Million)
Table 12 Market Size for Beverages, By Region, 2014–2022 (USD Million)
Table 13 Fillings & Toppings Market Size, By Flavor, 2014–2022 (USD Million)
Table 14 Fruit Market Size, By Region, 2014–2022 (USD Million)
Table 15 Chocolate Market Size, By Region, 2014–2022 (USD Million)
Table 16 Vanilla Market Size, By Region, 2014–2022 (USD Million)
Table 17 Nut Market Size, By Region, 2014–2022 (USD Million)
Table 18 Caramel Market Size, By Region, 2014–2022 (USD Million)
Table 19 Other Flavors Market Size, By Region, 2014–2022 (USD Million)
Table 20 Fillings & Toppings Market Size, By Raw Material, 2014–2022 (USD Million)
Table 21 Sweeteners Market Size, By Region, 2014–2022 (USD Million)
Table 22 Fruits Market Size, By Region, 2014–2022 (USD Million)
Table 23 Cocoa Market Size, By Region, 2014–2022 (USD Million)
Table 24 Dairy Ingredients Market Size, By Region, 2014–2022 (USD Million)
Table 25 Starch-Based Market Size, By Region, 2014–2022 (USD Million)
Table 26 Hydrocolloid-Based Market Size, By Region, 2014–2022 (USD Million)
Table 27 Other Raw Materials Market Size, By Region, 2014–2022 (USD Million)
Table 28 Fillings & Toppings Market Size, By Form, 2014–2022 (USD Million)
Table 29 Solid Fillings & Toppings Market Size, By Region, 2014–2022 (USD Million)
Table 30 Liquid Fillings & Toppings Market Size, By Region, 2014–2022 (USD Million)
Table 31 Gel Fillings & Toppings Market Size, By Region, 2014–2022 (USD Million)
Table 32 Foam Fillings & Toppings Market Size, By Region, 2014–2022 (USD Million)
Table 33 Fillings & Toppings Market Size, By Region, 2014-2022 (USD Million)
Table 34 North America: Fillings & Toppings Market Size, By Country, 2014–2022 (USD Million)
Table 35 North America: Market Size, By Type, 2014–2022 (USD Million)
Table 36 North America: Market Size, By Application, 2014–2022 (USD Million)
Table 37 North America: Market Size, By Form, 2014–2022 (USD Million)
Table 38 North America: Market Size, By Flavor, 2014–2022 (USD Million)
Table 39 North America: Market Size, By Raw Material, 2014–2022 (USD Million)
Table 40 U.S.: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 41 Canada: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 42 Mexico: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 43 Europe: Fillings & Toppings Market Size, By Country, 2014–2022 (USD Million)
Table 44 Europe: Market Size, By Type, 2014–2022 (USD Million)
Table 45 Europe: Market Size, By Application, 2014–2022 (USD Million)
Table 46 Europe: Market Size, By Form, 2014–2022 (USD Million)
Table 47 Europe: Market Size, By Flavor, 2014–2022 (USD Million)
Table 48 Europe: Market Size, By Raw Material, 2014–2022 (USD Million)
Table 49 Germany: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 50 U.K.: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 51 France: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 52 Italy: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 53 Rest of Europe: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 54 Asia-Pacific: Fillings & Toppings Market Size, By Country, 2014–2022 (USD Million)
Table 55 Asia-Pacific: Market Size, By Type, 2014–2022 (USD Million)
Table 56 Asia-Pacific: Market Size, By Application, 2014–2022 (USD Million)
Table 57 Asia-Pacific: Market Size, By Form, 2014–2022 (USD Million)
Table 58 Asia-Pacific: Market Size, By Flavor, 2014–2022 (USD Million)
Table 59 Asia-Pacific: Market Size, By Raw Material, 2014–2022 (USD Million)
Table 60 China: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 61 India: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 62 Japan: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 63 Australia & New Zealand: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 64 Rest of Asia-Pacific: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 65 RoW: Fillings & Toppings Market Size, By Country, 2014–2022 (USD Million)
Table 66 RoW: Market Size, By Type, 2014–2022 (USD Million)
Table 67 RoW: Market Size, By Application, 2014–2022 (USD Million)
Table 68 RoW: Market Size, By Form, 2014–2022 (USD Million)
Table 69 RoW: Market Size, By Flavor, 2014–2022 (USD Million)
Table 70 RoW: Market Size, By Raw Material, 2014–2022 (USD Million)
Table 71 Latin America: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 72 Africa: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 73 Middle East: Fillings & Toppings Market Size, By Type, 2014–2022 (USD Million)
Table 74 Expansions
Table 75 Mergers & Acquisitions
Table 76 Agreement, Joint Ventures, and Investment
Table 77 New Product Launches

List of Figures (62 Figures)

Figure 1 Market Segmentation
Figure 2 Fillings & Toppings: Research Design
Figure 3 Breakdown of Primary Interviews, By Company Type, Designation, and Region
Figure 4 GDP at PPP of the Top 10 Countries in the World, 2015
Figure 5 Consumption of Confectionery (Kg Per Capita)
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Triangulation
Figure 9 Syrups, Pastes & Variegates Segment to Dominate the Fillings & Toppings Market By 2022
Figure 10 Convenience Food Segment to Register the Highest CAGR Between 2016 & 2022
Figure 11 Fruit Flavor Segment to Dominate the Global Market By 2022
Figure 12 Sweeteners Segment to Dominate the Global Market, By 2022 (USD Billion)
Figure 13 Solid Form Segment to Dominate the Global Fillings & Toppings Market By 2022
Figure 14 Asian Countries to Be the Fastest-Growing in the Global Fillings & Toppings Market, (2016-2022)
Figure 15 Attractive Growth Opportunities in Fillings & Toppings Market for Manufacturers
Figure 16 Fillings & Toppings Market in Asia-Pacific to Grow at the Highest Rate During the Forecast Period
Figure 17 Germany Accounted for the Largest Share in the European Fillings & Toppings Market in 2015
Figure 18 Confectionery Products Segment to Dominate the Global Fillings & Toppings Market, 2016 vs 2022
Figure 19 Fruit Flavor Segment Dominated the Fillings & Toppings Market Across All Regions in 2015
Figure 20 Sweeteners Segment to Dominate the Fillings & Toppings Market Across All Regions During the Forecast Period
Figure 21 Asia-Pacific Fillings & Toppings Market to Grow at the Highest Rate From 2016 to 2022 (USD Million)
Figure 22 Fillings & Toppings Market Segmentation
Figure 23 Market Segmentation, By Type
Figure 24 Market Segmentation, By Application
Figure 25 Market Segmentation, By Form
Figure 26 Market Segmentation, By Flavor
Figure 27 Market Segmentation, By Raw Material
Figure 28 Market Segmentation, By Region
Figure 29 Rapid Growth of the Fast Food Industry Projected to Fuel the Global Fillings & Toppings Market Growth in the Future
Figure 30 Growing Confectionery Sales, 2013–2015
Figure 31 Supply Chain Model for the Fillings & Toppings Market
Figure 32 Fillings & Toppings Market, By Type
Figure 33 Syrups, Pastes & Variegates Estimated to Dominate the Fillings & Toppings Market in 2016
Figure 34 Fillings & Toppings Market, By Application
Figure 35 Confectionery Products Segment is Projected to Dominate the Fillings & Toppings Market Through 2022
Figure 36 Fillings & Toppings Market, By Flavor
Figure 37 Fruit Segment Accounted for the Largest Market in 2016
Figure 38 Fillings & Toppings Market, By Raw Material
Figure 39 Sweeteners to Account for Largest Market Size in the Fillings & Toppings Market in 2016
Figure 40 Fillings & Toppings Market, By Form
Figure 41 Solid Form Segment is Projected to Dominate the Global Fillings & Toppings Market Through 2022
Figure 42 Europe is Expected to Dominate the Global Fillings & Toppings Market By 2022
Figure 43 Regional Snapshot: Asia-Pacific to Be the Most Attractive Markets for Fillings & Toppings Manufacturers (2016-2022)
Figure 44 European Fillings & Toppings Market Snapshot: Germany Accounted for the Largest Share in 2015
Figure 45 Asia-Pacific Fillings & Toppings Market Snapshot: China Accounting for the Largest Share
Figure 46 Key Companies Preferred Strategies Such as Expansions and Acquisitions From 2011 to 2016
Figure 47 Top Five Companies in the Fillings & Toppings Market
Figure 48 The Year 2014 Was the Most Active, in Terms of Developments, in the Fillings & Toppings Market
Figure 49 Archer Daniels Midland Company: Company Snapshot
Figure 50 Archer Daniels Midland Company: SWOT Analysis
Figure 51 Barry Callebaut: Company Snapshot
Figure 52 Barry Callebaut: SWOT Analysis
Figure 53 Tate & Lyle PLC: Company Snapshot
Figure 54 Tate & Lyle: SWOT Analysis
Figure 55 Agrana Beteiligungs-Ag: Company Snapshot
Figure 56 Agrana: SWOT Analysis
Figure 57 Associated British Foods PLC : Company Snapshot
Figure 58 Associated British Foods PLC: SWOT Analysis
Figure 59 Cargill, Incorporated: Company Snapshot
Figure 60 Cargill, Incorporated: SWOT Analysis
Figure 61 AAK AB : Company Snapshot
Figure 62 Ashland : Company Snapshot

The fillings & toppings market is projected to grow at a CAGR of 5.63%, in terms of value, from 2016 to reach a projected value of USD 12.33 Billion by 2022. The market is driven by the demand from Asia-Pacific countries, particularly India, China, Japan, and Australia & New Zealand. The market is highly impacted with the increase in size of confectionery and bakery industries and rise in disposable income & urbanization.

The global market has been segmented by type, into syrups, pastes & variegates, fondants, creams, fruits & nuts, and sprinkles. Fruits & nuts have emerged as the most widely used fillings & toppings due to their wider application areas such as bakery products, confectionery products, and dairy products & frozen products.

Based on flavor, the fruit segment accounted for the largest market share in 2015. The demand for fruit flavor fillings & toppings is higher in developed countries such as the U.S. due to increased health awareness among consumers. Fruit flavor provides a fresh taste with a bright color, lush texture, and attractive appearance.

The global market has been segmented on the basis of application into confectionery products, bakery products, dairy products & frozen desserts, beverages, and convenience foods. The confectionery products application segment accounted for the largest market share in 2015. The factors which are influencing the growth of confectionery products are innovative products with distinct flavors, taste, and colors; and increased usage of natural ingredients in confections.

The European region accounted for the largest share, in the global fillings & toppings market, in 2015. Niche consumers, developed technologies, and global industrialization are the major factors driving the fillings & toppings market in the region. The rise in population, per capita income, buying power of population, and rapid growth in technologies lead to growth opportunities for filling & topping manufacturers in Asia-Pacific and RoW regions.

Strict regulations imposed by different government agencies and lack of a uniform regulatory structure are the factors restraining the global fillings & toppings market. Moreover, the rise in health concerns of consumers and increase in demand for clean/natural label products also pose challenges to the filling & topping manufacturers.

The leading players that dominated the fillings & toppings market include Cargill (U.S.), Archer Daniels Midland Company (U.S.), Barry Callebaut (Switzerland), Tate & Lyle PLC (U.K.), AGRANA (Austria), and Associated British Foods plc (U.K.). The key players have been exploring the market in new regions by adopting acquisitions, expansions, new product launches, agreements, partnerships, and collaborations as their preferred strategies. Key players have been increasing their technical expertise through intensive R&D investments enabling them to enhance their product offerings and capture a larger market share, thus increasing the demand for fillings & toppings.

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