Mobile Apps and Web Analytics Market

Mobile Apps and Web Analytics Market by Component (Solutions & Services), Solution (Data Analytics, Data Discovery), Application (Content Marketing, Marketing Automation), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027

Report Code: TC 7723 Jan, 2023, by marketsandmarkets.com

[313 Pages Report] The global Mobile Apps and Web Analytics market is projected to grow from USD 9.4 billion in 2022 to USD 20.2 billion by 2027, at a CAGR of 16.4% during the forecast period. SME initiatives in the area are focused on cloud services, which would speed up artificial intelligence and business analytics. Cloud will play a crucial role in enabling new platforms, services, and facilities that governments and businesses want to enable as digitalization occurs throughout the area. The Mobile Apps and Web Analytics market is segmented based on components, applications, deployment modes, organization sizes, verticals, and regions.

Mobile Apps and Web Analytics Market

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Market Dynamics

Driver: Growing trend of digitalization

The rapid growth of the internet has changed the way customers shop. Many customers are using various mobile apps and websites for online shopping, and this trend is growing exponentially. With the growing use of smartphones, the use of the internet is also growing, which has created vast scope for retailers to sell their products online. During the past decade, the adoption of mobile devices, cloud solutions, and social media platforms has grown tremendously, which has created the business potential for mobile apps and web analytics. Middle Eastern customers prioritize their mobile devices above other channels and largely choose mobile apps.

Restraint: Data security and compliance issues

The Middle East public mobile app and web analytics market is expected to have slow development due to security and privacy concerns with data loss, breaches, unforeseen crises, application vulnerabilities, and cyber-attacks related to cloud-based solutions. Authorization management, access control, data aggregation and encryption, and communication security are just a few cloud-based security services available to address information security and data confidentiality issues. Major cloud providers are establishing data centers and commercial activities in this nation to meet the limitations in the Middle East mobile app and web analytics market due to the expanded client potential and growing digital transformation ambitions.

Opportunity: Government initiatives toward digitization

The governments of Middle Eastern nations are launching several programs, including Dubai Internet City (DIC) and the KSA Vision 2030, all of which have the same goal of making their nations fully digitally connected, from smart homes and smart cities to smart transportation systems. Because of these endeavors, the Middle East is on the verge of a significant digital upheaval. Blockchain and loT are the only technologies used in this digitalization. Due to the extensive land usage, there will be plenty of areas for future cyberattacks, making cybersecurity solutions and services necessary. The need to defend networks, endpoints, data, and other entities, such as autonomous automobiles, and smart homes, would also necessitate constant surveillance of possible cyberattacks after digitalization has made significant progress in the Middle East. Therefore, programs, such as DIC and KSA 2030 are anticipated to provide profitable prospects for Middle Eastern mobile apps and web analytics market players.

Challenge: High cost involved in disrupting existing infrastructure

Due to the many cutting-edge benefits that smart cities may provide, the notion of smart cities has been gaining popularity. However, several obstacles are preventing the industry from expanding. The large initial expenses of disrupting a city's infrastructure might impede market expansion. The sheer volume of financial responsibilities required for the projects has significantly contributed to the slowdown in market growth. The existing situation, however, is anticipated to change in the upcoming years due to the rise in popularity of several different investment strategies, including build transfer (B.T.), build operate transfer (B.O.T.), build own operate (B.O.O.), and public-private partnerships.

Healthcare & Life sciences vertical to register at the highest CAGR during the forecast period

The Mobile Apps and Web Analytics  market by vertical is segmented into: BFSI, telecom, healthcare and life sciences, retail and e-commerce, government and defense, manufacturing, IT and ITeS, energy and utilities, transportation and logistics, and others (media and entertainment, travel and hospitality, and education and research). Among vertical, the healthcare & life sciences vertical registered to grow at a highest CAGR during the forecast period. The Mobile Apps and Web Analytics market is witnessing increased growth opportunities in the healthcare and life sciences vertical. The explosion of healthcare data in recent years is largely attributable to wearable and mobile devices that capture heart rate, blood pressure, physical activity, and other data. To guide better medical procedures, experts want to see data analytics used in clinical trials. Hospitals and other health institutions adopt mobile apps and web analytics solutions in their business applications to improve patients' overall experience. The solutions potentially speed up the detection of disease outbreaks, increase the time it takes for new pharmaceuticals to reach the market, tailor treatment based on a patient's DNA, and simplify the insurance and payment systems.

Mobile Advertising and Marketing Analytics segments register to account for the largest market size during the forecast period

Mobile advertising and marketing analytics can help organizations make better, quicker decisions by demystifying complex data and providing a unified view of campaign performance. It is more effective to measure the ROI of mobile marketing through consumer response rates. Knowing and choosing the best tracking solution is the first step in mobile advertising and marketing analytics. The main factor in optimizing mobile advertising campaigns and achieving KPIs is analytics. In addition to data demonstrating trends in user acquisition and retention, qualitative analysis enables one to delve deeper into the why of the conversion rates.

North America to account for the largest market size during the forecast period

North America is expected to have the largest market share in the Mobile Apps and Web Analytics  market. The region has a well-established economy and has seen large-scale investments in AI-enabled infrastructure; because of this, both startups and well-established companies emphasize developing innovative AI-enabled solutions to cater to various industry verticals. The region has witnessed favorable conditions for market growth due to the implementation of data management technologies, government regulations, established player presence, and interest from enterprises to apply ML and BI solutions. Leading technology players such as Google, AWS, Salesforce, Microsoft, and IBM have been investing significantly in R&D activities for developing new AI-based solutions. These companies target higher revenue due to the increasing competition across North America. Apart from these established players, startups also receive funding from various bodies for their innovative ideas and products.

Mobile Apps and Web Analytics Market Size, and Share

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Key Market Players

The Mobile Apps and Web Analytics vendors have implemented various types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and agreements, business expansions, and mergers and acquisitions to strengthen their offerings in the market. The major vendors in the global Mobile Apps and Web Analytics  market include Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

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Scope of the Report

Report Metrics

Details

Market size available for years

2016–2027

Base year considered

2022

Forecast period

2022–2027

Forecast units

USD Million/Billion

Segments covered

Component, Application, Deployment Mode, Organization Size, Industry Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

Microsoft (US), Google (US), Oracle (US), SAP (US), AWS, IBM (US), Teradata (US), Adobe (US), SAS Institute (US), Micro Focus (US), comScore (US), Salesforce (US), Splunk (US), Microstrategy (US), AT Internet (US), Webtrends (US), Tibco Software (US), Mixpanel (US), Upland Localytics (US), Amplitude Analytics (France), Qlik (US), Flurry (US), Cooldata (US), Countly (UK), Mobilebridge (Netherlands), Appsflyer (US), Uxcam (US), Incubasys (UAE), Datamatics Technologies (UAE), Alpha Byte (UAE), Celadon (UAE), Singular (Israel), Matomo (New Zealand), Plausible (Estonia), and Fathom (US).

This research report categorizes the Mobile Apps and Web Analytics market based on components, solutions, application, deployment mode, organization size, vertical, and regions.

By Component:
  • Solutions
  • Services
By Solutions:
  • Data Analytics
  • Data Discovery
  • Data Management
  • Data Visualization
By Services:
  • Consulting
  • Support & Maintenance
  • Integration & Deployment
By Deployment Mode:
  • Cloud
  • On-premises
By Organization Size:
  • Large Enterprises
  • SMEs
By Vertical:
  • BFSI
  • Retail & eCommerce
  • Healthcare & Life Sciences
  • Government & Public Sector
  • Media & Entertainment
  • Energy & Utilities
  • Telecom
  • IT and ITeS
  • Manufacturing
  • Transportation & Logistics
  • Travel & Hospitality
  • Other Verticals
By Region:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • Israel
    • Turkey
    • Qatar
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In December 2022, Splunk announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).
  • In November 2022, IBM (introduced new software to assist organizations in breaking down data and analytics silos to make data-driven choices fast and navigate unanticipated disruptions.
  • In August 2022, Micro Focus announced a partnership with Google Cloud to enable the impending release of BigQuery remote functions.
  • In May 2021, Google launched three new services, named “Dataplex, Analytics hub, and Datastream,” to empower customers with a unified data cloud platform.
  • In January 2021, Information Builders’ purchase by TIBCO was announced. With this purchase, ibi’s data management and analytics capabilities have been added to the sophisticated TIBCO Connected Intelligence platform.
  • In February 2020, Upland Software, one of the leading companies in enterprise work management software, acquired Localytics, a leading provider of mobile apps personalization and analytics solutions.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 42)
    1.1 OBJECTIVES OF STUDY 
    1.2 MARKET DEFINITION 
    1.3 INCLUSIONS & EXCLUSIONS 
    1.4 MARKET SCOPE 
           1.4.1 MARKET SEGMENTATION
           1.4.2 REGIONS COVERED
           1.4.3 YEARS CONSIDERED
    1.5 CURRENCY CONSIDERED 
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021
    1.6 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY (Page No. - 48)
    2.1 RESEARCH DATA 
           FIGURE 1 MOBILE APPS AND WEB ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
    2.2 MARKET BREAKUP AND DATA TRIANGULATION 
           FIGURE 2 DATA TRIANGULATION
           2.2.1 PRIMARY DATA
                    2.2.1.1 Key industry insights
                               TABLE 2 BREAKUP OF PRIMARY INTERVIEWS
                    2.2.1.2 Breakup of primary interviews
    2.3 MARKET SIZE ESTIMATION 
           FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1 (SUPPLY SIDE): REVENUE FROM MOBILE APPS AND WEB ANALYTICS SOLUTIONS AND SERVICES
           FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 2, BOTTOM-UP (SUPPLY SIDE): REVENUE FROM MOBILE APPS AND WEB ANALYTICS SOLUTIONS AND SERVICES
           FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 3, BOTTOM-UP (DEMAND SIDE): SHARE OF MOBILE APPS AND WEB ANALYTIC SOLUTIONS
           FIGURE 6 MOBILE APPS AND WEB ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST 
           TABLE 3 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS 
    2.6 LIMITATIONS AND RISK ASSESSMENT 
 
3 EXECUTIVE SUMMARY (Page No. - 58)
    TABLE 4 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%) 
    TABLE 5 MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%) 
    FIGURE 7 SOLUTIONS SEGMENT TO LEAD MARKET IN 2022 
    FIGURE 8 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2022 
    FIGURE 9 DATA ANALYTICS SEGMENT TO LEAD MARKET IN 2022 
    FIGURE 10 CLOUD SEGMENT TO LEAD MARKET IN 2022 
    FIGURE 11 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2022 
    FIGURE 12 SEARCH ENGINE TRACKING & RANKING SEGMENT TO LEAD MARKET IN 2022 
    FIGURE 13 BANKING, FINANCIAL SERVICES, & INSURANCE VERTICAL TO LEAD MARKET IN 2022 
    FIGURE 14 NORTH AMERICA TO ACHIEVE HIGHEST GROWTH BY 2027 
 
4 PREMIUM INSIGHTS (Page No. - 64)
    4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MOBILE APPS AND WEB ANALYTICS MARKET 
           FIGURE 15 RISING NEED FOR ANALYTICS SOLUTIONS TO TRANSFER DATA FROM ON-PREMISES TO CLOUD
    4.2 MARKET, BY VERTICAL 
           FIGURE 16 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET BY 2027
    4.3 MARKET, BY REGION 
           FIGURE 17 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE BY 2022
    4.4 MARKET: SERVICES AND KEY VERTICALS 
           FIGURE 18 MANAGED SERVICES AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2022
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 66)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 19 MOBILE APPS AND WEB ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increasing focus on enhancing customer experience
                    5.2.1.2 Rising need for competitive differentiation
                    5.2.1.3 Growing demand for AI and machine learning
           5.2.2 RESTRAINTS
                    5.2.2.1 Complexity of data synchronization
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing need to analyze large data
                    5.2.3.2 Growing use of mobile apps due to COVID-19
           5.2.4 CHALLENGES
                    5.2.4.1 Privacy and security concerns due to disconnect between consumers and businesses
    5.3 ECOSYSTEM ANALYSIS 
           FIGURE 20 ECOSYSTEM ANALYSIS
           TABLE 6 ECOSYSTEM ANALYSIS
    5.4 CASE STUDY ANALYSIS 
           5.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE
                    5.4.1.1 Case Study 1: FinServe increased its app adoption ratings by leveraging Upland Localytics’ digital expertise
           5.4.2 MANUFACTURING
                    5.4.2.1 Case Study 2: CORT adopted Adobe’s analytics solutions to reach key demographic customers
           5.4.3 IT & TELECOM
                    5.4.3.1 Case Study 3: G2 gained actionable insights into user behavior with Amplitude
           5.4.4 RETAIL & ECOMMERCE
                    5.4.4.1 Case Study 4: Leading consumer goods company built actionable media mix using Vetro’s products
           5.4.5 ENERGY & UTILITIES
                    5.4.5.1 Case Study 5: Teradata helped PG&E cater to diverse customers with specific needs
    5.5 TECHNOLOGY ANALYSIS 
           5.5.1 SMART WEARABLES
           5.5.2 IOT AND SMART OBJECTS
           5.5.3 M-COMMERCE
           5.5.4 MOTION AND LOCATION SENSING
           5.5.5 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.5.6 CHATBOTS
           5.5.7 AUGMENT REALITY AND VIRTUAL REALITY
           5.5.8 BEACON TECHNOLOGY
           5.5.9 WIRELESS 5G NETWORK
           5.5.10 CLOUD PLATFORM STORAGE/CLOUD COMPUTING
           5.5.11 ENTERPRISE APPS
           5.5.12 EDGE COMPUTING
    5.6 VALUE CHAIN ANALYSIS 
           FIGURE 21 VALUE CHAIN ANALYSIS
    5.7 PORTER’S FIVE FORCES ANALYSIS 
           FIGURE 22 PORTER’S FIVE FORCES ANALYSIS
           TABLE 7 PORTER’S FIVE FORCES ANALYSIS
           5.7.1 THREAT FROM NEW ENTRANTS
           5.7.2 THREAT FROM SUBSTITUTES
           5.7.3 BARGAINING POWER OF SUPPLIERS
           5.7.4 BARGAINING POWER OF BUYERS
           5.7.5 INTENSITY OF COMPETITIVE RIVALRY
    5.8 PRICING MODEL ANALYSIS 
           TABLE 8 PRICING LEVELS
    5.9 PATENT ANALYSIS 
           5.9.1 METHODOLOGY
           5.9.2 DOCUMENT TYPE
                    TABLE 9 PATENTS FILED, 2018–2021
           5.9.3 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 23 TOTAL NUMBER OF PATENTS GRANTED, 2018–2021
                    5.9.3.1 Top applicants
                               FIGURE 24 TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–2021
                               TABLE 10 TOP TEN PATENT OWNERS, 2018–2021
    5.10 KEY CONFERENCES & EVENTS, 2022–2023 
           TABLE 11 KEY CONFERENCES & EVENTS, 2022–2023
    5.11 TARIFF AND REGULATORY LANDSCAPE 
           5.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 12 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 13 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 15 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 16 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.11.2 NORTH AMERICA: REGULATIONS
                    5.11.2.1 Personal Information Protection and Electronic Documents Act (PIPEDA)
                    5.11.2.2 Gramm-Leach-Bliley (GLB) Act
                    5.11.2.3 Health Insurance Portability and Accountability Act (HIPAA) of 1996
                    5.11.2.4 Federal Information Security Management Act (FISMA)
                    5.11.2.5 Federal Information Processing Standards (FIPS)
                    5.11.2.6 California Consumer Privacy Act (CSPA)
           5.11.3 EUROPE: TARIFFS AND REGULATIONS
                    5.11.3.1 GDPR 2016/679
                    5.11.3.2 General Data Protection Regulation
                    5.11.3.3 European Committee for Standardization (CEN)
                    5.11.3.4 European Technical Standards Institute (ETSI)
    5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)
           5.12.2 BUYING CRITERIA
                    TABLE 18 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
 
6 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT (Page No. - 91)
    6.1 INTRODUCTION 
    6.2 COMPONENTS: MARKET DRIVERS 
           FIGURE 25 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
           TABLE 19 MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
           TABLE 20 MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
    6.3 SOLUTIONS 
           6.3.1 GROWING NEED TO LEVERAGE MOBILE APPS AND WEB ANALYTICS TO MANAGE DATA PROLIFERATION
                    FIGURE 26 DATA ANALYTICS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 21 MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                    TABLE 22 MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                    TABLE 23 SOLUTIONS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 24 SOLUTIONS: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.3.2 DATA ANALYTICS
                    TABLE 25 DATA ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 26 DATA ANALYTICS: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.3.3 DATA DISCOVERY
                    TABLE 27 DATA DISCOVERY: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 28 DATA DISCOVERY: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.3.4 DATA VISUALIZATION
                    TABLE 29 DATA VISUALIZATION: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 30 DATA VISUALIZATION: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.3.5 DATA MANAGEMENT
                    TABLE 31 DATA MANAGEMENT: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 32 DATA MANAGEMENT: MARKET, BY REGION, 2022–2027 (USD MILLION)
    6.4 SERVICES 
           6.4.1 ADOPTION OF MOBILE APPS AND WEB ANALYTICS TO FACILITATE GROWTH
                    FIGURE 27 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 33 SERVICES: MOBILE APPS AND WEB ANALYTICS MARKET, BY TYPE, 2016–2021 (USD MILLION)
                    TABLE 34 SERVICES: MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 35 SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 36 SERVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.4.2 MANAGED SERVICES
                    TABLE 37 MANAGED SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 38 MANAGED SERVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)
           6.4.3 PROFESSIONAL SERVICES
                    TABLE 39 PROFESSIONAL SERVICES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 40 PROFESSIONAL SERVICES: MARKET, BY REGION, 2022–2027 (USD MILLION)
                    6.4.3.1 Consulting
                    6.4.3.2 Support & maintenance
                    6.4.3.3 Deployment & integration
 
7 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE (Page No. - 104)
    7.1 INTRODUCTION 
           7.1.1 DEPLOYMENT MODES: MARKET DRIVERS
                    FIGURE 28 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 41 MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                    TABLE 42 MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
    7.2 ON-PREMISES 
           7.2.1 STRINGENT PRIVACY LAWS TO DRIVE GROWTH OF ON-PREMISES SOLUTIONS
                    TABLE 43 ON-PREMISES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 44 ON-PREMISES: MARKET, BY REGION, 2022–2027 (USD MILLION)
    7.3 CLOUD 
           7.3.1 RISING FOCUS ON REDUCING OPERATIONAL COSTS AND INCREASING DATA ACCESSIBILITY
                    TABLE 45 CLOUD: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 46 CLOUD: MARKET, BY REGION, 2022–2027 (USD MILLION)
 
8 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE (Page No. - 109)
    8.1 INTRODUCTION 
           8.1.1 ORGANIZATION SIZES: MARKET DRIVERS
                    FIGURE 29 LARGE ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
                    TABLE 47 MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                    TABLE 48 MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
    8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 
           8.2.1 GROWING NEED TO ANALYZE TARGET AUDIENCE
                    TABLE 49 SMES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 50 SMES: MARKET, BY REGION, 2022–2027 (USD MILLION)
    8.3 LARGE ENTERPRISES 
           8.3.1 INCREASING FOCUS ON MAKING DATA-DRIVEN DECISIONS
                    TABLE 51 LARGE ENTERPRISES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 52 LARGE ENTERPRISES: MARKET, BY REGION, 2022–2027 (USD MILLION)
 
9 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION (Page No. - 114)
    9.1 INTRODUCTION 
    9.2 APPLICATIONS: MARKET DRIVERS 
           FIGURE 30 MARKETING AUTOMATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 53 MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
           TABLE 54 MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    9.3 MOBILE ADVERTISING & MARKETING ANALYTICS 
           9.3.1 MAJOR USE OF MARKETING ANALYTICS IN CUSTOMER RETENTION
                    TABLE 55 MOBILE ADVERTISING & MARKETING ANALYTICS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 56 MOBILE ADVERTISING & MARKETING ANALYTICS: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.4 SEARCH ENGINE TRACKING & RANKING 
           9.4.1 KEYWORD RANKINGS HELP INCREASE SALES
                    TABLE 57 SEARCH ENGINE TRACKING & RANKING: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 58 SEARCH ENGINE TRACKING & RANKING: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.5 HEAT MAP ANALYTICS 
           9.5.1 GROWING DEMAND TO LEVERAGE HEAT MAP ANALYTICS
                    TABLE 59 HEAT MAP ANALYTICS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 60 HEAT MAP ANALYTICS: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.6 IN-APP & WEB BEHAVIORAL ANALYSIS 
           9.6.1 GROWING NEED TO GAUGE USER BEHAVIOR TO TRACK ACHIEVEMENT
                    TABLE 61 IN-APP & WEB BEHAVIOR ANALYSIS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 62 IN-APP & WEB BEHAVIOR ANALYSIS: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.7 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION 
           9.7.1 RECORDING PERFORMANCE AND IDENTIFYING ANOMALIES TO BOOST BROWSING EXPERIENCE
                    TABLE 63 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 64 APPLICATION PERFORMANCE & ADVERTISING OPTIMIZATION: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.8 MARKETING AUTOMATION 
           9.8.1 INCREASED ADOPTION OF TECHNOLOGIES TO DESIGN CUSTOMER-CENTRIC BRANDS
                    TABLE 65 MARKETING AUTOMATION: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 66 MARKETING AUTOMATION: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.9 CONTENT MARKETING 
           9.9.1 RISING NEED TO DETERMINE EFFECTIVENESS OF MARKETING CAMPAIGNS
                    TABLE 67 CONTENT MARKETING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 68 CONTENT MARKETING: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.10 SOCIAL MEDIA MANAGEMENT 
           9.10.1 INCREASED USE OF SOCIAL MEDIA TO ENHANCE BRAND PRESENCE
                    TABLE 69 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 70 SOCIAL MEDIA MANAGEMENT: MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.11 OTHER APPLICATIONS 
                    TABLE 71 OTHER APPLICATIONS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                    TABLE 72 OTHER APPLICATIONS: MARKET, BY REGION, 2022–2027 (USD MILLION)
 
10 MOBILE APPS AND WEB ANALYTICS, BY VERTICAL (Page No. - 129)
     10.1 INTRODUCTION 
             10.1.1 VERTICALS: MOBILE APPS AND WEB ANALYTICS MARKET DRIVERS
                       FIGURE 31 BANKING, FINANCIAL SERVICES, & INSURANCE SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 2027
                       TABLE 73 MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 74 MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 
             10.2.1 RISING NEED TO IMPROVE BUSINESS PERFORMANCE AND OPERATIONAL EFFICIENCY
                       TABLE 75 BFSI: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 76 BFSI: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.3 HEALTHCARE & LIFE SCIENCES 
             10.3.1 INCREASED USE OF AI MODELS IN CRITICAL DECISION-MAKING
                       TABLE 77 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 78 HEALTHCARE & LIFE SCIENCES: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.4 RETAIL & ECOMMERCE 
             10.4.1 RISING DEMAND FOR PERSONALIZED CUSTOMER EXPERIENCE
                       TABLE 79 RETAIL & ECOMMMERCE: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 80 RETAIL & ECOMMMERCE: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.5 GOVERNMENT & PUBLIC SECTOR 
             10.5.1 MOBILE APPS AND WEB ANALYTICS PROVIDE ROBUST ENVIRONMENT
                       TABLE 81 GOVERNMENT & PUBLIC SECTOR: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 82 GOVERNMENT & PUBLIC SECTOR: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.6 MEDIA & ENTERTAINMENT 
             10.6.1 RAPID SPREAD OF DIGITAL TECHNOLOGY AND RISE OF INTERNET
                       TABLE 83 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 84 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.7 TELECOMMUNICATIONS 
             10.7.1 RISING NEED TO INCREASE CUSTOMER LIFETIME VALUE BY TRACKING NETWORK RELIABILITY
                       TABLE 85 TELECOMMUNICATIONS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 86 TELECOMMUNICATIONS: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.8 TRANSPORTATION & LOGISTICS 
             10.8.1 GROWING NEED FOR TECHNOLOGICAL ADVANCEMENTS TO DRIVE GOOD CONSUMER EXPERIENCE
                       TABLE 87 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 88 TRANSPORTATION & LOGISTICS: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.9 MANUFACTURING 
             10.9.1 GROWING NEED TO OPTIMIZE PLANT PRODUCTION
                       TABLE 89 MANUFACTURING: MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION
                       TABLE 90 MANUFACTURING: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.10 ENERGY & UTILITIES 
               10.10.1 MOBILE APPS AND WEB ANALYTICS HELP MEET ENVIRONMENTAL GOALS
                       TABLE 91 ENERGY & UTILITIES: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 92 ENERGY & UTILITIES: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.11 TRAVEL & HOSPITALITY 
               10.11.1 ENHANCED TRAVELING EXPERIENCE POSSIBLE THROUGH MOBILE APPS AND ANALYTICS
                       TABLE 93 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 94 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.12 OTHER VERTICALS 
               TABLE 95 OTHER VERTICALS: MARKET, BY REGION, 2016–2021 (USD MILLION)
               TABLE 96 OTHER VERTICALS: MARKET, BY REGION, 2022–2027 (USD MILLION)
 
11 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION (Page No. - 145)
     11.1 INTRODUCTION 
             11.1.1 MARKET: IMPACT OF RECESSION
                       FIGURE 32 INDIA TO ACCOUNT FOR HIGHEST COUNTRY-LEVEL CAGR DURING FORECAST PERIOD
                       FIGURE 33 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
                       TABLE 97 MARKET, BY REGION, 2016–2021 (USD MILLION)
                       TABLE 98 MARKET, BY REGION, 2022–2027 (USD MILLION)
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
                       FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 99 NORTH AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 100 NORTH AMERICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 101 NORTH AMERICA: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                       TABLE 102 NORTH AMERICA: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                       TABLE 103 NORTH AMERICA: MARKET, BY SERVICE, 2016–2021 (USD MILLION)
                       TABLE 104 NORTH AMERICA: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
                       TABLE 105 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                       TABLE 106 NORTH AMERICA: MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       TABLE 107 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 108 NORTH AMERICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 109 NORTH AMERICA: MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                       TABLE 110 NORTH AMERICA: MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       TABLE 111 NORTH AMERICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 112 NORTH AMERICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 113 NORTH AMERICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 114 NORTH AMERICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             11.2.2 US
                       11.2.2.1 Growing need for robust infrastructure, innovation, and initiatives
                                   TABLE 115 US: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 116 US: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 117 US: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                                   TABLE 118 US: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
             11.2.3 CANADA
                       11.2.3.1 Advent of digital economy powered by IoT
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
                       TABLE 119 EUROPE: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 120 EUROPE: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 121 EUROPE: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                       TABLE 122 EUROPE: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                       TABLE 123 EUROPE: MARKET, BY SERVICE, 2016–2021 (USD MILLION)
                       TABLE 124 EUROPE: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
                       TABLE 125 EUROPE: MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                       TABLE 126 EUROPE: MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       TABLE 127 EUROPE: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 128 EUROPE: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 129 EUROPE: MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                       TABLE 130 EUROPE: MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       TABLE 131 EUROPE: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 132 EUROPE: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 133 EUROPE: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 134 EUROPE: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             11.3.2 UK
                       11.3.2.1 Rising competition in retail industry
                                   TABLE 135 UK: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 136 UK: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 137 UK: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                                   TABLE 138 UK: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
             11.3.3 GERMANY
                       11.3.3.1 Increased demand for technological development from various companies
             11.3.4 FRANCE
                       11.3.4.1 Rising adoption of technology solutions for quick predictive results
             11.3.5 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
                       FIGURE 35 ASIA PACIFIC: MOBILE APPS AND WEB ANALYTICS MARKET SNAPSHOT
                       TABLE 139 ASIA PACIFIC: MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 140 ASIA PACIFIC: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 141 ASIA PACIFIC: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                       TABLE 142 ASIA PACIFIC: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                       TABLE 143 ASIA PACIFIC: MARKET, BY SERVICE, 2016–2021 (USD MILLION)
                       TABLE 144 ASIA PACIFIC: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
                       TABLE 145 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             11.4.2 CHINA
                       11.4.2.1 Rising investments by government
                                   TABLE 155 CHINA: MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                                   TABLE 156 CHINA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                                   TABLE 157 CHINA: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                                   TABLE 158 CHINA: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
             11.4.3 JAPAN
                       11.4.3.1 Federal support for cutting-edge technologies and strong organic growth capabilities
             11.4.4 INDIA
                       11.4.4.1 Growing adoption of Social, Mobile, Analytics, and Cloud (SMAC) among SMEs
             11.4.5 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MOBILE APPS & WEB ANALYTICS MARKET DRIVERS
                       TABLE 159 MIDDLE EAST & AFRICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 160 MIDDLE EAST & AFRICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 161 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                       TABLE 162 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                       TABLE 163 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2016–2021 (USD MILLION)
                       TABLE 164 MIDDLE EAST & AFRICA: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
                       TABLE 165 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                       TABLE 166 MIDDLE EAST & AFRICA: MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       TABLE 167 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 168 MIDDLE EAST & AFRICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 169 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                       TABLE 170 MIDDLE EAST & AFRICA: MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       TABLE 171 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 172 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 173 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 174 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             11.5.2 UAE
                       11.5.2.1 Increasing focus on ensuring comprehensive protection from online risks
             11.5.3 SAUDI ARABIA
                       11.5.3.1 Rising adoption of mobile apps and web analytics to boost digitization
             11.5.4 ISRAEL
                       11.5.4.1 Growing investments in advanced technologies by government
             11.5.5 TURKEY
                       11.5.5.1 Growing competitiveness among technology players
             11.5.6 QATAR
                       11.5.6.1 Growing use of technology to reshape corporate operations
             11.5.7 SOUTH AFRICA
                       11.5.7.1 Growing urgency to implement advanced, easy-to-use mobile apps
             11.5.8 REST OF THE MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
                       TABLE 175 LATIN AMERICA: MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
                       TABLE 176 LATIN AMERICA: MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
                       TABLE 177 LATIN AMERICA: MARKET, BY SERVICE, 2016–2021 (USD MILLION)
                       TABLE 178 LATIN AMERICA: MARKET, BY SERVICE, 2022–2027 (USD MILLION)
                       TABLE 179 LATIN AMERICA: MARKET, BY SOLUTION, 2016–2021 (USD MILLION)
                       TABLE 180 LATIN AMERICA: MARKET, BY SOLUTION, 2022–2027 (USD MILLION)
                       TABLE 181 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
                       TABLE 182 LATIN AMERICA: MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
                       TABLE 183 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
                       TABLE 184 LATIN AMERICA: MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
                       TABLE 185 LATIN AMERICA: MARKET, BY APPLICATION, 2016–2021 (USD MILLION)
                       TABLE 186 LATIN AMERICA: MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
                       TABLE 187 LATIN AMERICA: MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
                       TABLE 188 LATIN AMERICA: MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
                       TABLE 189 LATIN AMERICA: MARKET, BY COUNTRY, 2016–2021 (USD MILLION)
                       TABLE 190 LATIN AMERICA: MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             11.6.2 BRAZIL
                       11.6.2.1 Rising focus on shaping technological landscape
             11.6.3 MEXICO
                       11.6.3.1 Increasing government initiatives to support cloud-based solutions
             11.6.4 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 196)
     12.1 OVERVIEW 
     12.2 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 191 STRATEGIES ADOPTED BY KEY PLAYERS
     12.3 REVENUE ANALYSIS 
               FIGURE 36 REVENUE ANALYSIS FOR KEY PLAYERS, 2017–2021 (USD MILLION)
     12.4 MARKET SHARE ANALYSIS 
               FIGURE 37 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022
               TABLE 192 INTENSITY OF COMPETITIVE RIVALRY
     12.5 EVALUATION QUADRANT FOR KEY PLAYERS, 2022 
             12.5.1 STARS
             12.5.2 EMERGING LEADERS
             12.5.3 PERVASIVE PLAYERS
             12.5.4 PARTICIPANTS
                       FIGURE 38 EVALUATION MATRIX FOR KEY PLAYERS, 2022
     12.6 EVALUATION MATRIX FOR STARTUPS/SMES, 2022 
             12.6.1 PROGRESSIVE COMPANIES
             12.6.2 RESPONSIVE COMPANIES
             12.6.3 DYNAMIC COMPANIES
             12.6.4 STARTING BLOCKS
                       FIGURE 39 EVALUATION MATRIX FOR STARTUPS/SMES, 2022
     12.7 COMPETITIVE BENCHMARKING 
               TABLE 193 COMPETITIVE BENCHMARKING OF KEY PLAYERS, 2022
               TABLE 194 LIST OF KEY STARTUPS/SMES
               TABLE 195 COMPETITIVE BENCHMARKING OF STARTUPS/SMES
     12.8 COMPETITIVE SCENARIO 
             12.8.1 PRODUCT LAUNCHES
                       TABLE 196 PRODUCT LAUNCHES, 2018–2022
             12.8.2 DEALS
                       TABLE 197 DEALS, 2018–2022
             12.8.3 OTHERS
                       TABLE 198 OTHERS, 2018–2022
 
13 COMPANY PROFILES (Page No. - 208)
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
     13.1 MAJOR PLAYERS 
             13.1.1 MICROSOFT
                       TABLE 199 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 40 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 200 MICROSOFT: PRODUCTS OFFERED
                       TABLE 201 MICROSOFT: PRODUCT LAUNCHES
                       TABLE 202 MICROSOFT: DEALS
             13.1.2 SAP
                       TABLE 203 SAP: BUSINESS OVERVIEW
                       FIGURE 41 SAP: COMPANY SNAPSHOT
                       TABLE 204 SAP: PRODUCTS OFFERED
                       TABLE 205 SAP: DEALS
             13.1.3 IBM
                       TABLE 206 IBM: BUSINESS OVERVIEW
                       FIGURE 42 IBM: COMPANY SNAPSHOT
                       TABLE 207 IBM: PRODUCTS OFFERED
                       TABLE 208 IBM: PRODUCT LAUNCHES
                       TABLE 209 IBM: DEALS
             13.1.4 SAS INSTITUTE
                       TABLE 210 SAS INSTITUTE: BUSINESS OVERVIEW
                       FIGURE 43 SAS INSTITUTE: COMPANY SNAPSHOT
                       TABLE 211 SAS INSTITUTE: PRODUCTS OFFERED
                       TABLE 212 SAS INSTITUTE: DEALS
                       TABLE 213 SAS INSTITUTE: OTHERS
             13.1.5 GOOGLE
                       TABLE 214 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 44 GOOGLE: COMPANY SNAPSHOT
                       TABLE 215 GOOGLE: PRODUCTS OFFERED
                       TABLE 216 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 217 GOOGLE: DEALS
             13.1.6 ORACLE
                       TABLE 218 ORACLE: BUSINESS OVERVIEW
                       FIGURE 45 ORACLE: COMPANY SNAPSHOT
                       TABLE 219 ORACLE: PRODUCTS OFFERED
                       TABLE 220 ORACLE: PRODUCT LAUNCHES
                       TABLE 221 ORACLE: DEALS
             13.1.7 AWS
                       TABLE 222 AWS: BUSINESS OVERVIEW
                       FIGURE 46 AWS: COMPANY SNAPSHOT
                       TABLE 223 AWS: PRODUCTS OFFERED
                       TABLE 224 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 225 AWS: DEALS
                       TABLE 226 AWS: OTHERS
             13.1.8 TERADATA
                       TABLE 227 TERADATA: BUSINESS OVERVIEW
                       FIGURE 47 TERADATA: COMPANY SNAPSHOT
                       TABLE 228 TERADATA: PRODUCTS OFFERED
                       TABLE 229 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 230 TERADATA: DEALS
             13.1.9 ADOBE
                       TABLE 231 ADOBE: BUSINESS OVERVIEW
                       FIGURE 48 ADOBE: COMPANY SNAPSHOT
                       TABLE 232 ADOBE: PRODUCTS OFFERED
                       TABLE 233 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 234 ADOBE: DEALS
             13.1.10 MICRO FOCUS
                       TABLE 235 MICRO FOCUS: BUSINESS OVERVIEW
                       FIGURE 49 MICRO FOCUS: COMPANY SNAPSHOT
                       TABLE 236 MICRO FOCUS: PRODUCTS OFFERED
                       TABLE 237 MICRO FOCUS: PRODUCT LAUNCHES
                       TABLE 238 MICRO FOCUS: DEALS
             13.1.11 COMSCORE
                       TABLE 239 COMSCORE: BUSINESS OVERVIEW
                       FIGURE 50 COMSCORE: COMPANY SNAPSHOT
                       TABLE 240 COMSCORE: PRODUCTS OFFERED
                       TABLE 241 COMSCORE: PRODUCT LAUNCHES
                       TABLE 242 COMSCORE: DEALS
                       TABLE 243 COMSCORE: OTHERS
             13.1.12 SALESFORCE
                       TABLE 244 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 51 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 245 SALESFORCE: PRODUCTS OFFERED
                       TABLE 246 SALESFORCE: PRODUCT LAUNCHES
                       TABLE 247 SALESFORCE: DEALS
             13.1.13 SPLUNK
                       TABLE 248 SPLUNK: BUSINESS OVERVIEW
                       FIGURE 52 SPLUNK: COMPANY SNAPSHOT
                       TABLE 249 SPLUNK: PRODUCTS OFFERED
                       TABLE 250 SPLUNK: PRODUCT LAUNCHES
                       TABLE 251 SPLUNK: DEALS
             13.1.14 MICROSTRATEGY
                       TABLE 252 MICROSTRATEGY: BUSINESS OVERVIEW
                       FIGURE 53 MICROSTRATEGY: COMPANY SNAPSHOT
                       TABLE 253 MICROSTRATEGY: PRODUCTS OFFERED
                       TABLE 254 MICROSTRATEGY: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 255 MICROSTRATEGY: DEALS
             13.1.15 AT INTERNET
                       TABLE 256 AT INTERNET: BUSINESS OVERVIEW
                       TABLE 257 AT INTERNET: PRODUCTS OFFERED
                       TABLE 258 AT INTERNET: DEALS
             13.1.16 WEBTRENDS
                       TABLE 259 WEBTRENDS: BUSINESS OVERVIEW
                       TABLE 260 WEBTRENDS: SOLUTIONS OFFERED
                       TABLE 261 WEBTRENDS: OTHERS
             13.1.17 UPLAND LOCALYTICS
                       TABLE 262 UPLAND LOCALYTICS: BUSINESS OVERVIEW
                       TABLE 263 UPLAND LOCALYTICS: SOLUTIONS OFFERED
                       TABLE 264 UPLAND LOCALYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 265 UPLAND LOCALYTICS: DEALS
             13.1.18 QLIK
                       TABLE 266 QLIK: BUSINESS OVERVIEW
                       TABLE 267 QLIK: SOLUTIONS OFFERED
                       TABLE 268 QLIK: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 269 QLIK: DEALS
                       TABLE 270 QLIK: OTHERS
             13.1.19 TIBCO SOFTWARE
                       TABLE 271 TIBCO SOFTWARE: BUSINESS OVERVIEW
                       TABLE 272 TIBCO SOFTWARE: SOLUTIONS OFFERED
                       TABLE 273 TIBCO SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 274 TIBCO SOFTWARE: DEALS
             13.1.20 MIXPANEL
                       TABLE 275 MIXPANEL: BUSINESS OVERVIEW
                       TABLE 276 MIXPANEL: SOLUTIONS OFFERED
                       TABLE 277 MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 278 MIXPANEL: DEALS
                       TABLE 279 MIXPANEL: OTHERS
             13.1.21 AMPLITUDE ANALYTICS
     13.2 STARTUPS/SMES. 
             13.2.1 FLURRY
             13.2.2 MEDALLIA
             13.2.3 COUNTLY
             13.2.4 MOBILEBRIDGE
             13.2.5 APPSFLYER
             13.2.6 UXCAM
             13.2.7 MATOMO
             13.2.8 PLAUSIBLE
             13.2.9 FATHOM
             13.2.10 INCUBASYS
             13.2.11 DATAMATICS
             13.2.12 CELADON
             13.2.13 ALPHA BYTE
             13.2.14 SINGULAR
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
 
14 ADJACENT AND RELATED MARKETS (Page No. - 287)
     14.1 PREDICTIVE ANALYTICS MARKET 
             14.1.1 MARKET DEFINITION
             14.1.2 MARKET OVERVIEW
                       TABLE 280 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2020 (USD MILLION AND Y-O-Y%)
                       TABLE 281 GLOBAL PREDICTIVE ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%)
                       14.1.2.1 Predictive analytics market, by component
                                   TABLE 282 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
                                   TABLE 283 PREDICTIVE ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
                       14.1.2.2 Predictive analytics market, by solution
                                   TABLE 284 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2015–2020 (USD MILLION)
                                   TABLE 285 PREDICTIVE ANALYTICS MARKET, BY SOLUTION, 2021–2026 (USD MILLION)
                       14.1.2.3 Predictive analytics market, by service
                                   TABLE 286 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2015–2020 (USD MILLION)
                                   TABLE 287 PREDICTIVE ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)
                       14.1.2.4 Predictive analytics market, by deployment mode
                                   TABLE 288 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 289 PREDICTIVE ANALYTICS MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       14.1.2.5 Predictive analytics market, by organization size
                                   TABLE 290 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 291 PREDICTIVE ANALYTICS MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       14.1.2.6 Predictive analytics market, by vertical
                                   TABLE 292 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2015–2020 (USD MILLION)
                                   TABLE 293 PREDICTIVE ANALYTICS MARKET, BY VERTICAL, 2021–2026 (USD MILLION)
                       14.1.2.7 Predictive analytics market, by region
                                   TABLE 294 PREDICTIVE ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)
                                   TABLE 295 PREDICTIVE ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
     14.2 BIG DATA MARKET 
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
                       14.2.2.1 Big data market, by component
                                   TABLE 296 BIG DATA MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
                                   TABLE 297 BIG DATA MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 298 BIG DATA MARKET, BY SOLUTION, 2016–2020 (USD MILLION)
                                   TABLE 299 BIG DATA MARKET, BY SOLUTION, 2021–2026 (USD MILLION)
                                   TABLE 300 BIG DATA MARKET, BY SERVICE, 2016–2020 (USD MILLION)
                                   TABLE 301 BIG DATA MARKET, BY SERVICE, 2021–2026 (USD MILLION)
                                   TABLE 302 PROFESSIONAL BIG DATA SERVICES MARKET, BY TYPE, 2016–2020 (USD MILLION)
                                   TABLE 303 PROFESSIONAL BIG DATA SERVICES MARKET, BY TYPE, 2021–2026 (USD MILLION)
                       14.2.2.2 Big data market, by deployment mode
                                   TABLE 304 BIG DATA MARKET, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)
                                   TABLE 305 BIG DATA MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                                   TABLE 306 CLOUD DEPLOYMENT MARKET, BY TYPE, 2016–2020 (USD MILLION)
                                   TABLE 307 CLOUD DEPLOYMENT MARKET, BY TYPE, 2021–2026 (USD MILLION)
                       14.2.2.3 Big data market, by organization size
                                   TABLE 308 BIG DATA MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 309 BIG DATA MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       14.2.2.4 Big data market, by business function
                                   TABLE 310 BIG DATA MARKET, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION)
                                   TABLE 311 BIG DATA MARKET, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION)
                       14.2.2.5 Big data market, by industry vertical
                                   TABLE 312 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 313 BIG DATA MARKET, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
                       14.2.2.6 Big data market, by region
                                   TABLE 314 BIG DATA MARKET, BY REGION, 2016–2020 (USD MILLION)
                                   TABLE 315 BIG DATA MARKET, BY REGION, 2021–2026 (USD MILLION)
 
15 APPENDIX (Page No. - 304)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

The research study for the Mobile Apps and Web Analytics  involved the use of extensive secondary sources, directories, and several magazines and journals, including International Research Journal of Engineering and Technology (IRJET), Journal of Big Data, Journal of Pipeline Science and Engineering - KeAi Publishing, and Active intelligence Magazine, and publications, such as IEEE Conference Publication and design to omni-channel logistics: A literature review and research agenda, Annals of Mathematics and Multichannel Order Management. 0.778 Impact Factor 2019, and International Journal of Information Systems and Supply Chain Management (IJISSCM), to identify and collect information useful for this comprehensive market research study. Primary sources were mainly industry experts from the core and related industries, preferred Mobile Apps and Web Analytics  providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Secondary Research

The market size of companies offering Mobile Apps and Web Analytics  solutions and services was arrived at based on secondary data available through paid and unpaid sources. It was also arrived at by analyzing the product portfolios of major companies and rating the companies based on their performance and quality.

In the secondary research process, various sources were referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers, journals, and certified publications; and articles from recognized authors, directories, and databases. The data was also collected from other secondary sources, such as Omni-channel management in the new retailing era: A systematic review and future research agenda Journals and magazines, and Journal/Forums for Machine Learning (ML), AI India magazine, Customer Experience magazine, and other magazines. The Mobile Apps and Web Analytics  spending of various countries was extracted from respective sources. Secondary research was mainly used to obtain key information about the industry’s value chain and supply chain to identify key players based on solutions; services; market classification, and segmentation according to offerings of major players; industry trends related to solutions, services, deployment modes, applications, verticals, and regions; and key developments from both market and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, product development/innovation teams; related key executives from Mobile Apps and Web Analytics solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders.

Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using Mobile Apps and Web Analytics solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of Mobile Apps and Web Analytics solutions and services, which would impact the overall Mobile Apps and Web Analytics.

The following is the breakup of primary profiles:

Mobile Apps and Web Analytics Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate and validate the size of the global Mobile Apps and Web Analytics market and various other dependent subsegments. In the top-down approach, an exhaustive list of all the vendors offering tools and services in the Mobile Apps and Web Analytics was prepared. The revenue contribution of the market vendors was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each vendor's offerings were evaluated based on breadth of solutions and services, deployment modes, applications, and verticals. The aggregate of all the companies’ revenue was extrapolated to reach the overall market size. Each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CIOs, CEOs, VPs, directors, and marketing executives. The market numbers were further triangulated with the existing MarketsandMarkets’ repository for validation.  In the bottom-up approach, the adoption rate of Mobile Apps and Web Analytics solutions among different end users in key countries with respect to their regions that contribute the most to the market share was identified. For cross-validation, the adoption of Mobile Apps and Web Analytics solutions and services among industries, along with different use cases with respect to their regions, was identified and extrapolated. Weightage was given to use cases identified in different regions for the market size calculation.

All the possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

  • The pricing trend is assumed to vary over time.
  • All the forecasts are made with the standard assumption that the accepted currency is USD.
  • For the conversion of various currencies to USD, average historical exchange rates are used according to the year specified. For all the historical and current exchange rates required for calculations and currency conversions, the US Internal Revenue Service's website is used.
  • All the forecasts are made under the standard assumption that the globally accepted currency USD remains constant during the next five years.
  • Vendor-side analysis: The market size estimates of associated solutions and services are factored in from the vendor side by assuming an average of licensing and subscription-based models of leading and innovative vendors in the market.
  • Demand/end-user analysis: End users operating in verticals across regions are analyzed in terms of market spending on Mobile Apps and Web Analytics solutions based on some of the key use cases. These factors for the Mobile Apps and Web Analytics tool industry per region are separately analyzed, and the average spending was extrapolated with an approximation based on assumed weightage. This factor is derived by averaging various market influencers, including recent developments, regulations, mergers and acquisitions, enterprise/SME adoption, startup ecosystem, IT spending, technology propensity and maturity, use cases, and the estimated number of organizations per region.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakup procedures were employed, wherever applicable. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and predict the Mobile Apps and Web Analytics by component (solutions and services), application, deployment mode, organization size, vertical, and region.
  • To provide detailed information about major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • To analyze opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders.
  • To forecast the market size of segments with respect to five main regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America
  • To profile key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as partnerships, new product launches, and mergers and acquisitions, in the Mobile Apps and Web Analytics

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix provides a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakup of the North American Mobile Apps and Web Analytics  market
  • Further breakup of the European Mobile Apps and Web Analytics  market
  • Further breakup of the Asia Pacific Mobile Apps and Web Analytics  market
  • Further breakup of the Latin American Mobile Apps and Web Analytics  market
  • Further breakup of the Middle East & Africa Mobile Apps and Web Analytics  market

Company Information

  • Detailed analysis and profiling of additional market players up to 5
Report Code
TC 7723
Published ON
Jan, 2023
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