Probiotics Market by Application (Functional Food & Beverages [Dairy Products, Non-dairy Beverages, Infant Formula, Cereals], Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, and Region Global Forecast to 2023
[169 Pages Report] The probiotics market is estimated to grow at USD 49.4 billion in 2018 and is projected to grow at a CAGR of 7.0% from 2018, to reach a value of USD 69.3 billion by 2023. The demand for probiotics in fortified foods is projected to remain high due to the increasing awareness about their benefits, and willingness of consumers to purchase premium products incorporated with probiotics. The global demand for probiotics is increasing significantly due to the growing awareness among customers about their direct relation to digestive health benefits, the rise in demand for nutritious food, and increase in demand for quality animal-based products. Probiotics are found as a supplement form or are used as components in food & beverages
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Market Dynamics
Health benefits associated with probiotic-fortified foods
Health awareness among consumers is on the rise, wherein most consumers are constantly in search of healthy food products for daily consumption. Probiotics have proven strong health benefits, more specifically to the human digestive system.
These are found in supplement form or as components of foods & beverages. Their integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks has contributed to a significant market size.
High R&D costs for developing new probiotic strains
Substantial investments in R&D activities and investments in laboratories, research equipment, and high cost of hiring trained professionals create barriers for the development of the probiotics market. The scientific validation regarding the usage of probiotics in their applications becomes a success to this market. Probiotics applications are linked with health benefits, which make it challenging for manufacturers to get an adequate return on investments on high initial investments. Key companies such as Chr. Hansen (Denmark), Danone (France), Yakult Honsha (Japan), and Nestlι (Switzerland) have concentrated their strategies on building a strong R&D base to gain a competitive advantage, which has created a barrier for other players in the probiotics market.
Probiotic strains and products are developed and produced as per the international food regulations. Due to the high cost of production, the cost of the final product is also high. Marketing and distribution of these products also add to the product price, as they require different packaging and distribution channels as compared to common products. Though consumers are aware of the health benefits of probiotics, their high prices are restraining them from buying the product, which is a challenge for manufacturers.
Ban on the use of AGPs(antibiotic growth promoters) in feed in the EU
In 2006, the EU implemented a ban on the use of antibiotics in feed. AGPs are chemicals/drugs that are added to feed to improve the growth and quantity of animal produce. According to the EU, the use of these drugs led to the development of antibiotic-resistant microbes to treat infections in humans and animals.
Antibiotic residues in meat and other animal products affect human health. The human body becomes susceptible to diseases when antibiotic-resistant microbes enter the system, resulting in a weaker immune system. Along with the EU, the FAO has also restricted the use of antibiotics in feed. Such actions have opened up huge investment opportunities for probiotic manufacturers as feed manufacturers are exploring alternatives to enhance product quality.
Thus, the health benefits offered by probiotics make them a preferred alternative to antibiotics for feed manufacturers.
Food & beverage segment is projected to be the largest segment in theglobal market during the forecast period.
The food & beverage segment dominated the probiotics market, on the basis of application, during the forecast due to the rising popularity of probiotic functional foods & beverages among consumers. Awareness, faith in their efficacy, and safety are some of the factors driving the market of probiotics. The food & beverages segment is the largest revenue-earning market across regions. Consumers are now taking a proactive approach towards preventing chronic conditions. China and Japan are the two largest markets in the Asia Pacific, and the Japanese market is projected to reach its maturity level during the forecast period.
The animal probiotics segment is projected to account for the fastest growth during the forecast period.
The animals segment is projected to record the fastest growth during the forecast. The ban on synthetic antimicrobial growth promoters (AGPs) in Europe is a factor driving the this market. The motive behind the ban was to curb the practice of using antibiotics, antimicrobials, and other drugs for promoting the growth of livestock and increasing the production of meat, milk, and other products.
The demand for liquid probiotics from the yogurt and beverage industries is projected to dominate the market
The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation. The Asia Pacific region is projected to be a key market for yogurt in the coming years. China stands a huge opportunity for both domestic and international companies to penetrate the yogurt market as the country consumes yogurt on a large scale.
The bacteria segment is projected to dominate the market during the forecast period
The most widely consumed bacteria strains are Lactobacilli, Bifidobacteria and Streptococcus Thermophilusthermophilus, among others, which include Enterococcus, Bacillus, and Pediococcus. The primary benefit of incorporating scientifically-derived bacterial strains in probiotic foods is the balance in the hosts intestinal microbiota and the subsequent enhancement of the immune system. Lactobacilli are a genus within the lactic acid bacteria group, which have been proved to exhibit probiotic beneficial properties. Lactobacillus is used for skin disorders such as fever blisters, canker sores, eczema (allergic dermatitis), and acne. It is also used for high cholesterol, lactose intolerance, Lyme disease, hives, and to boost the immune system.
To know about the assumptions considered for the study, download the pdf brochure
The rising health awareness among consumers in the Asia Pacific region is projected to account for the largest market size during the forecast period
Consumers in the Asia Pacific region are well aware of the health benefits of probiotics, due to the widespread presence of the Japanese brand Yakult. China and Japan are among the largest probiotic markets in the region, whereas the Australia & New Zealand market is the fastest-growing, with a CAGR of 13.3%. The Asia Pacific region presents immense opportunities for animal probiotic products, as governments are becoming increasingly concerned about the health and productivity of farm animals. Health deterioration in animals due to the use of AGPs has also encouraged livestock owners to use probiotic-based feed. The application of probiotics is estimated to increase at a fast pace in the Asia Pacific, due to the rising consumer demand.
Key Market Players
Key players identified in this market include Danone (France), Yakult Honsha (Japan), Nestlι (Switzerland), DowDuPont (US), and Chr. Hansen (Denmark). Key players in this market are focusing on increasing their presence through mergers & acquisitions and new product developments, specific to consumer tastes in these regions. These companies have a strong presence in Europe and the Asia Pacific. They also have manufacturing facilities along with strong distribution networks across these regions.
Scope of the report
|
Report Metric |
Details |
|
Market size available for years |
2016-2023 |
|
Base year considered |
2017 |
|
Forecast period |
2018-2023 |
|
Forecast units |
Value (USD) |
|
Segments covered |
Ingredients, Application, End user, Form, and Region |
|
Geographies covered |
North America, Europe, Asia Pacific, and Rest of World (RoW) |
|
Companies covered |
DowDuPont (US), Danone (France), Chr. Hansen (Denmark), DowDuPont (US), Yakult Honsha (Japan), and Nestle (Switzerland) |
This research report categorizes the market based on ingredients, application, end-user, form, and region.
On the basis of ingredient, the probiotics market has been segmented as follows:
- Bacteria
- Lactobacilli
- Lactobacillus acidophilus
- Lactobacillus rhamnosus
- Lactobacillus casei
- Lactobacillus reuteri
- Bifidobacteria
- Streptococcus thermophilus
- Lactobacilli
- Yeast
- Saccharomyces boulardii
- Others (Saccharomyces cerevisiae and Saccharomyces bayanus)
On the basis of Application the market has been segmented as follows:
- Dairy products
- Non-dairy beverages
- Infant formula
- Cereals
- Others (snacks, meat, bakery, and nutrition bars)
On the basis of End user, the market has been segmented as follows:
- Human
- Animal
On the basis of form, the market has been segmented as follows:
- Dry
- Liquid
On the basis of region the market has been segmented as follows:
- North America
- Europe
- Asia Pacific
- Rest of World (RoW)
Key Questions addressed by the report
- What are the new application areas that the probiotics companies are exploring?
- Which are the key players in the market and how intense is the competition?
- What kind of competitors and stakeholders such as probiotics companies, would be interested in this market? What will be their go to market strategy for this market, and which emerging market will be of significant interest?
- How are the current R&D activities and M&As in the probiotics market projected to create a disrupting environment in the coming years?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.4 Periodization Considered
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 33)
4.1 Attractive Opportunities in the Market
4.2 Market Size, By Region
4.3 Market, By Application, 20182023
4.4 Market Share, By Form, 2018 vs 2023
4.5 Market, By End User, 20182023
4.6 Market, By Ingredient, 2017
5 Market Overview (Page No. - 36)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Health Benefits Associated With Probiotic-Fortified Foods
5.2.1.2 Increasing Popularity of Probiotic Dietary Supplements
5.2.1.3 Participation of International Bodies in the R&D of Probiotic Products
5.2.1.4 Rising Health Consciousness Among Consumers
5.2.1.5 Technological Advancements in Probiotic Products
5.2.2 Restraints
5.2.2.1 International Quality Standards and Regulations for Probiotic Products
5.2.2.2 High R&D Costs for Developing New Probiotic Strains
5.2.3 Opportunities
5.2.3.1 Probiotics Can Replace Pharmaceutical Agents
5.2.3.2 Ban on the Use of AGPS(Antibiotic Growth Promoters) in Feed in the EU
5.2.3.3 Increase in Demand for Probiotics in Developed Economies
5.2.3.4 Rising Consumer Awareness About Value-Added Products
5.2.4 Challenges
5.2.4.1 Complexities in Integrating Probiotics in Functional Foods
6 Industry Trends (Page No. - 42)
6.1 Introduction
6.2 Supply Chain
6.3 Porters Five Forces Analysis
6.4 Patent Analysis
7 Market for Probiotics, By Distribution Channel (Page No. - 46)
7.1 Introduction
7.1.1 Hypermarkets/Supermarkets
7.1.1.1 Expansion of Supermarkets, Especially in the Asia Pacific Region, is Expected to Create High Growth Prospects for Probiotic Manufacturers in the Coming Years
7.1.2 Pharmacies/Drugstores
7.1.2.1 In the US, the Demand for Dietary Supplements is Expected to Increase Amidst the Rise in the Number of Old Age Population
7.1.3 Specialty Stores
7.1.3.1 Specialty Stores Provide A Variety of Probiotic Dietary Supplements Under One Roof. One Such Example is Nutrilite Digestive Probiotic Offered By Amway (US)
7.1.4 Online
7.1.4.1 Consumers are Shifting Toward Online Food Shopping Trend. Although This Trend is Still at A Nascent Stage When Compared to Online Clothes Shopping, It is Expected to Gain Consumer Interest in the Coming Years
8 Market for Probiotics, By Ingredient (Page No. - 48)
8.1 Introduction
8.2 Bacteria
8.2.1 The Most Widely Consumed Bacteria Strains are Lactobacilli, Bifidobacteria, and Streptococcus Thermophilusthermophilus, Among Others (Enterococcus, Bacillus, and Pediococcus).
8.2.2 Lactobacilli
8.2.2.1 Lactobacillus Acidophilus
8.2.2.2 Lactobacillus Rhamnosus
8.2.2.3 Lactobacillus Casei
8.2.2.4 Lactobacillus Reuteri
8.2.3 Bifidobacterium
8.2.4 Streptococcus Thermophilus
8.3 Yeast
8.3.1 Probiotics are Microscopic Fungi Such as Strains of Yeasts Belonging to Saccharomyces Cerevisiae Species. Living Microorganisms are Widely Used for Several Therapeutic Purposes, and Their Beneficial Effects are Well Known
8.3.2 Saccharomyces Boulardii
8.3.3 Others
9 Market for Probiotics, By Application (Page No. - 59)
9.1 Introduction
9.2 Functional Food & Beverages
9.2.1 Dairy Products
9.2.1.1 Probiotics Have Conventionally Been Included in Dairy Products, Due to Their Compatibility With Dairy Ingredients
9.2.2 Non-Dairy Beverages
9.2.2.1 The Trend in the US Functional Food Market is Changing, as Most of the Consumers Prefer Non-Dairy Probiotic Beverages
9.2.3 Infant Formula
9.2.3.1 A Wide Range of Infant Formulas That are Fortified With Probiotics is Widely Being Introduced in the Global Market
9.2.4 Cereals
9.2.4.1 The Global Market for Ready-To-Eat Cereals is Saturated in the Western Countries, and So the Potential Developing Countries Influenced By Western Eating Habits are Now Considered By the Leading Companies
9.2.5 Others
9.3 Dietary Supplements
9.3.1 People Consume Dietary Supplements When They are Unable to Fulfill the Essential Nutrient Requirements Through Their Daily Diet. Dietary Supplements are One of the Key Probiotic Applications
9.4 Feed
9.4.1 The Market for Probiotics in Animal Feed is Highly Affected By the Reduced Reliance on Therapeutic Antibiotics to Retain the Antibiotic Efficacy; This is Accompanied By the Increased Demand for Quality Animal Products
10 Market for Probiotics, By End User (Page No. - 70)
10.1 Introduction
10.2 Human
10.2.1 Popular Sources of Probiotics Include Yogurt, Beverages Such as Fermented Milk & Juices, and Probiotic Supplements
10.3 Animal
10.3.1 Factors Driving the Animal Segment in the Probiotics Market Include the Ban on Synthetic Antimicrobial Growth Promoters (AGPS) in Europe in 2006
11 Market for Probiotics, By Form (Page No. - 75)
11.1 Introduction
11.2 Liquid
11.2.1 The Demand for Liquid Probiotics is Larger When Compared to Dry Probiotics, Owing to Its Application in Yogurt, Which is the Most Popular Source of Probiotics.
11.3 Dry
11.3.1 Dry Probiotics are Popular in Dietary Supplements and Animal Feed Space. Dry Probiotic Products are Mostly Used for Animal Feed Such as Cattle, Swine, and Poultry Feed
12 Market for Probiotics, By Region (Page No. - 80)
12.1 Introduction
12.2 North America
12.2.1 Us
12.2.1.1 in the Us, Health Practitioners and Gastroenterologists Have Encouraged the Use of Probiotics to Improve Digestive Health Over the Past Few Years
12.2.2 Canada
12.2.2.1 The Rise in Health Awareness Among Canadian Consumers has Changed Their Diet Patterns to Incorporate Functional Foods Such as Probiotic Yogurt in Their Daily Diets
12.2.3 Mexico
12.2.3.1 A Large Number of Consumers in Mexico are Still Unaware of the Benefits Offered By Probiotics, Which is Restricting the Growth Potential of the Market in the Country
12.3 Asia Pacific
12.3.1 China
12.3.1.1 A Majority of Chinas Population Suffers From Lactose Intolerance, Which Led to an Increase in Demand for Alternate Sources Such as Probiotic Fortified Yogurt
12.3.2 Japan
12.3.2.1 Digestive Well-Being has Been A Matter of Focus in the Country as A Result of Its Rapidly Aging Population
12.3.3 South Korea
12.3.3.1 South Korea has Witnessed A Rise in the Number of Health-Conscious Consumers Who are Turning Toward Dietary Supplements to Improve Their Digestive System and General Wellness
12.3.4 Australia & New Zealand
12.3.4.1 Probiotic Manufacturers are Expected to Gain Lucrative Opportunity in the Animal Feed Space in the Country
12.3.5 Rest of Asia Pacific
12.4 Europe
12.4.1 Russia
12.4.1.1 in Russia, Most of the Demand for Probiotics is Constituted By Bifidobacterium
12.4.2 Uk
12.4.2.1 The Inclination Toward A Healthy Diet, Demand for Dietary Ingredients, and Increasing Awareness are Driving the Market in the Country
12.4.3 Italy
12.4.3.1 in Italy, Consumers are Becoming More Proactive With Regard to Their Long-Term Health. They are Looking for Food & Beverage Products Enriched With Health Beneficial Ingredients
12.4.4 Germany
12.4.4.1 Consumers Prefer Functional Foods to Overcome Health Issues
12.4.5 Spain
12.4.5.1 Spain is One of the Key Producers of Poultry Meat, Which Includes Broilers, Turkeys, and Ducks.
12.4.6 Rest of Europe
12.5 Rest of the World (RoW)
12.5.1 South America
12.5.1.1 Probiotic Yogurt is Popular in South American Countries, as It is Sold on the Basis of Health Claims That It Prevents Slow Intestinal Transit
12.5.2 Middle East & Africa
12.5.2.1 The Middle East is an Emerging Region, Comprising the High-Spending Population Due to Its Rising Middle-Class Population, Coupled With Its Industrial Growth
13 Competitive Landscape (Page No. - 109)
13.1 Overview
13.2 Competitive Leadership Mapping, 2017
13.2.1 Visionary Leaders
13.2.2 Dynamic Differentiators
13.2.3 Innovators
13.2.4 Emerging Companies
13.3 Expansions and Investments
13.4 Mergers and Acquisitions
13.5 Agreements, Collaborations, Joint Ventures, and Partnerships
13.6 New Product Launches
14 Company Profiles (Page No. - 119)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
14.1 Chr. Hansen
14.2 Danone
14.3 Yakult Honsha
14.4 DowDuPont
14.5 Kerry
14.6 Probi AB
14.7 Nestle
14.8 Biogaia
14.9 Morinaga Milk Industry Co., Ltd.
14.10 Glac Biotech
14.11 Bifodan A/S
14.12 Lallemand
14.13 General Mills
14.14 Uas Laboratories
14.15 Archer Daniels Midland Company (ADM)
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.
15 Appendix (Page No. - 162)
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets Subscription Portal
15.3 Available Customizations
15.4 Related Reports
15.5 Author Details
List of Tables (72 Tables)
Table 1 USD Exchange Rates Considered, 20132017
Table 2 Diversity of Probiotics
Table 3 Health Benefits of Probiotic Microorganisms
Table 4 Market Size, By Ingredient, 20162023 (USD Billion)
Table 5 Bacteria: Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 6 Beneficial Effects of Yeast
Table 7 Yeast: Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 8 Market Size, By Application, 20162023 (USD Billion)
Table 9 Functional Food & Beverages: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 10 Functional Food & Beverages: Market Size, By Product, 20162023 (USD Billion)
Table 11 Dairy Products: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 12 Non-Dairy Beverages: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 13 Infant Formula: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 14 Cereals: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 15 Other Products: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 16 Dietary Supplements: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 17 Feed: Market Size for Probiotics, By Region, 20162023 (USD Billion)
Table 18 Market Size for Probiotics, By End-Use, 20162023 (USD Billion)
Table 19 Human Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 20 Animal Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 21 Market Size for Probiotics, By Form, 20162023 (USD Billion)
Table 22 Liquid Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 23 Dry Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 24 Probiotics Market Size, By Region, 20162023 (USD Billion)
Table 25 North America: Probiotic Ingredients Market Size, By Country, 20162023 (USD Billion)
Table 26 North America: Market Size for Probiotics, By Application, 20162023 (USD Billion)
Table 27 North America: Market Size, By End User, 20162023 (USD Billion)
Table 28 North America: Probiotics Market Size, By Form, 20162023 (USD Billion)
Table 29 North America: Market Size, By Ingredient, 20162023 (USD Billion)
Table 30 North America: Market Size in Functional Food & Beverages, By Country, 20162023 (USD Million)
Table 31 North America: Market Size in Dietary Supplements, By Country, 20162023 (USD Million)
Table 32 North America: Market Size in Feed, By Country, 20162023 (USD Million)
Table 33 US: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 34 Canada: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 35 Mexico: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 36 Asia Pacific: Market Size for Probiotics, By Country, 20162023 (USD Billion)
Table 37 Asia Pacific: Market Size, By Ingredient, 20162023 (USD Billion)
Table 38 Asia Pacific: Market Size, By Application, 20162023 (USD Billion)
Table 39 Asia Pacific: Market Size in Functional Food & Beverages, By Product, 20162023 (USD Billion)
Table 40 Asia Pacific: Market Size, By Form, 20162023 (USD Billion)
Table 41 Asia Pacific: Market Size, By End User, 20162023 (USD Billion)
Table 42 China: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 43 Japan: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 44 South Korea: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 45 Australia & New Zealand: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 46 Rest of Asia Pacific: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 47 Europe: Market Size for Probiotics, By Country, 20162023 (USD Billion)
Table 48 Europe: Market Size, By Ingredient, 20162023 (USD Billion)
Table 49 Europe: Market Size, By Form, 20162023 (USD Billion)
Table 50 Europe: Market Size, By Application, 20162023 (USD Billion)
Table 51 Europe: Market Size for Functional Food & Beverages, By Product, 20162023 (USD Billion)
Table 52 Europe: Market Size, By End-User, 20162023 (USD Billion)
Table 53 Russia: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 54 UK: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 55 Italy: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 56 Germany: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 57 Spain: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 58 Rest of Europe : Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 59 RoW: Probiotic Ingredients Market Size, By Region, 20162023 (USD Billion)
Table 60 RoW: Market Size for Probiotics, By Application, 20162023 (USD Billion)
Table 61 RoW: Market Size, By End User, 20162023 (USD Billion)
Table 62 RoW: Market Size, By Form, 20162023 (USD Billion)
Table 63 RoW: Market Size, By Ingredient, 20162023 (USD Billion)
Table 64 RoW: Market Size in Functional Food & Beverages, By Region, 20162023 (USD Million)
Table 65 RoW: Market Size in Dietary Supplements, By Region, 20162023 (USD Million)
Table 66 RoW: Market Size in Feed, By Region, 20162023 (USD Million)
Table 67 South America: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 68 Middle East & Africa: Market Size for Probiotics, By Application, 20162023 (USD Million)
Table 69 Expansions and Investments, 20132018
Table 70 Mergers and Acquisitions, 20152017
Table 71 Agreements, Collaborations, Joint Ventures, and Partnerships, 20142018
Table 72 New Product Launches, 20132017
List of Figures (54 Figures)
Figure 1 Market Segmentation
Figure 2 Regional Segmentation
Figure 3 Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation Methodology
Figure 8 Functional Food & Beverages Segment to Dominate the Market, By Application, 2018 vs 2023 (USD Billion)
Figure 9 Human Segment to Dominate the Global Market, By End User, 2018 vs 2023 (USD Billion)
Figure 10 Liquid Segment to Dominate the Market for Probiotics, By Form, 2018 vs 2023 (USD Billion)
Figure 11 Bacteria Segment to Dominate the Market for Probiotics, By Ingredient, 2018 vs 2023 (USD Billion)
Figure 12 Asia Pacific to Be the Largest Region in this Market, 20182023
Figure 13 Benefits Associated With Probiotics Fuel Its Market Demand
Figure 14 Market Size, By Region, 2018 vs 2023 (USD Billion)
Figure 15 Functional Food & Beverages Segment to Account for the Largest Market Size Through 2023
Figure 16 Liquid Segment to Dominate the Market, 2018 vs 2023
Figure 17 Human Segment is Expected to Dominate the Global Market From 2018 to 2023
Figure 18 Bacteria Segment Dominated the Global Market in 2017
Figure 19 Global Yogurt Market, 20132017
Figure 20 Global Dietary Supplements Demand Forecast, 2016 vs 2021
Figure 21 Strain Development and Distribution Phase Plays A Vital Role in the Value Addition of the Supply Chain for Probiotics
Figure 22 Porters Five Forces Analysis: Development and Launch of New Products Have Intensified Industrial Rivalry
Figure 23 Market Size, By Ingredient, 2018 vs 2023 (USD Billion)
Figure 24 Global Market Size, 2018 vs 2023 (USD Billion)
Figure 25 Probiotics Market Size in Functional Foods & Beverages, By Region, 2018 vs 2023 (USD Billion)
Figure 26 Global Poultry Production, 2016-2018 (Million Metric Tons)
Figure 27 Human Probiotics Projected to Dominate the Market From 2018 to 2023 (USD Billion)
Figure 28 Batch Process of Production of Liquid & Dry Probiotics
Figure 29 Liquid Probiotics to Dominate the Market From 2018 to 2023 (USD Billion)
Figure 30 Geographic Snapshot (20182023): Rapidly Growing Asia Pacific Countries are Emerging as New Hotspots
Figure 31 North America: Market Snapshot
Figure 32 Asia Pacific: Market Snapshot
Figure 33 Europe : Market Snapshot
Figure 34 Probiotics Market, Competitive Leadership Mapping, 2017
Figure 35 Probiotics Market, Competitive Leadership Mapping, 2017 for Start-Ups
Figure 36 Probiotic Market Ranking, 2017
Figure 37 Expansions & Investments: the Key Strategy, 20132018
Figure 38 Annual Developments in the Probiotic Market, 20132018
Figure 39 Chr. Hansen: Company Snapshot
Figure 40 Chr. Hansen: SWOT Analysis
Figure 41 Danone: Company Snapshot
Figure 42 Danone: SWOT Analysis
Figure 43 Yakult Honsha: Company Snapshot
Figure 44 Yakult: SWOT Analysis
Figure 45 DowDuPont: Company Snapshot
Figure 46 DowDuPont: SWOT Analysis
Figure 47 Kerry: Company Snapshot
Figure 48 Kerry: SWOT Analysis
Figure 49 Probi AB: Company Snapshot
Figure 50 Nestle: Company Snapshot
Figure 51 Biogaia: Company Snapshot
Figure 52 Morinaga Milk Industry Co., Ltd.: Company Snapshot
Figure 53 General Mills: Company Snapshot
Figure 54 Archer Daniels Midland Company (ADM): Company Snapshot
The study involves four major activities to estimate the current market size for probiotics. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. These findings, assumptions, and market size was validated with industry experts across value chain through primary research. Both, top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, in order to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.
Primary Research
The probiotics market comprises several stakeholders such as technology providers and research labs, biotechnological companies, genetic solution providers, livestock breeders, public and private research institutions, agencies, and laboratories and commercial stains manufacturers. The demand-side of this market is characterized by the rising demand for high nutritional content in food. The supply-side is characterized by advancements in technology and diverse application industries. Various primary sources from both, the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both, top-down and bottom-up approaches were used to estimate and validate the total size of the probiotics market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology was used to estimate the market size includes the following:
The key players in the industry and markets have been identified through extensive secondary research.
- The industrys supply chain and market size, in terms of value, were determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources
Data Triangulation
After arriving at the overall market size-using the market size estimation processes as explained abovethe market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed. The data was triangulated by studying various factors and trends from both, the demand and supply sides, in the food and beverage industry.
Report Objectives
- To define, segment, and project the global market size for probiotics
- To understand the structure of the probiotics market by identifying its various subsegments
- To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the micromarkets with respect to individual growth trends, future prospects, and their contribution to the total market
- To project the size of the market and its submarkets, in terms of value, with respect to the regions (along with their respective key countries)
- To profile key players and comprehensively analyze their core competencies
- To understand the competitive landscape and identify major growth strategies adopted by players across key regions
- To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, collaboration, partnership, joint ventures, and agreements
Available Customizations
Based on the given market data, MarketsandMarkets offers customizations in the reports as per the clients specific requirements. The available customization options are as follows:
Product Analysis
- Further segmentation of applications of probiotics
- Detailed analysis at volume level can also be provided
Regional Analysis
- Further breakdown of the Rest of Asia Pacific probiotics market, by country
- Further breakdown of other countries in the probiotics market, by key country
Company Information
- Detailed analysis and profiling of additional market players (up to five)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Probiotics Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Probiotics Market