Probiotics Market

Probiotics Market by Application (Functional Food & Beverages [Dairy Products, Non-dairy Beverages, Infant Formula, Cereals], Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, and Region – Global Forecast to 2023

Report Code: FB 2269 Jan, 2019, by marketsandmarkets.com

[169 Pages Report] The probiotics market is estimated at USD 49.4 Billion in 2018 and is projected to reach USD 69.3 billion by 2023, at a CAGR of 7.0% during forecast period. The global demand for probiotics is increasing significantly due to the growing awareness among customers related to their direct relation to digestive health benefits, the rise in demand for nutritious food, and the increase in demand for quality animal products. Probiotics are found in the supplement form or as components of food & beverages. Their integration with inexpensive but good-for-health products, such as yogurt, fruit juices, and cultured dairy drinks, has contributed to their significant market size. Manufacturers are coming up with various innovations in probiotic products, providing a wide variety of consumers' choices. For instance, flavored probiotic yogurt is gaining immense popularity in the US. Technological advancements in the field of probiotics have enabled their inclusion in supplements and other non-milk-based products.   

Probiotics Market

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COVID-19 impact on probiotics market

The outbreak of COVID-19 and the measures taken to control the pandemic have a crippling effect on the food & beverages sector across the globe. The outbreak of the coronavirus disease has benefitted the probiotics market. Consumers are becoming more conscious related to boosting immunity through functional foods, which is projected to drive the demand for probiotics in yogurt and other food products positively, impacting the overall market growth. Since the current outbreak has encouraged consumers to eat healthy by highlighting the significance of nutrition-rich foods for boosting immunity, this, in turn, has led to the growing sales of probiotics.

Even though probiotics' demand has been relatively stable, the supply has been significantly impacted by the COVID-19 pandemic. The movement restrictions and illnesses are resulting in labor shortages and reduced supply of raw materials. The disruption in supply routes has further led to delays in supply. Several concerns, such as truck shortages, reduced deliveries, and employees contracting COVID-19, have encouraged manufacturers to stock their supplies. This, in turn, has led to an increase in the demand for probiotics during the first week of April 2020.

Probiotics Market Dynamics

Driver: Health benefits associated with probiotic fortified foods

Health awareness among consumers is on the rise, wherein most consumers are constantly searching for healthy food products for daily consumption. Probiotics have proven strong health benefits, specifically to the human digestive system. Probiotics are found in the supplement form or as components of foods & beverages. Their integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks, contribute to significant market size. The most commonly used probiotic bacterial strains include Bifidobacteria and Lactobacilli, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for the consumption of probiotics. Manufacturers are coming up with a variety of options in the yogurt category; for instance, in 2013, Chobani, LLC (US) introduced a line of Greek yogurt in the US market, which has now become one of the leading brands across North America.

Constraint: High R&D costs for developing new probiotic strains

Substantial investments in R&D activities and investments in laboratories, research equipment, and the high cost of hiring trained professionals create barriers for growth of the probiotics market. The scientific validation related to the usage of probiotics in their applications becomes a success to this market. Probiotics applications are linked with health benefits, making it challenging for manufacturers to get an adequate return on investments on high initial investments. Key companies such as Chr. Hansen (Denmark), Danone (France), Yakult Honsha (Japan), and Nestlι (Switzerland) have concentrated their strategies on building a strong R&D base to gain a competitive advantage, which has created a barrier for other players in the probiotics market.

Owing to the high cost of production, the cost of the final product is also high. Marketing and distribution of probiotic products also add to the product price, as they require different packaging and distribution channels compared to common products. Though consumers are aware of the health benefits of probiotics, their high costs are restraining them from buying the product, which is a challenge for manufacturers.

Opportunity: Probiotics can replace pharmaceutical  agents

The increasing demand for probiotics has shown that customers prefer products with proven health benefits. The increased evidence of health benefits associated with probiotics for health restoration has increased the customer expectations related to probiotics. This inclination toward a safe, natural, and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. The beneficial effects of probiotics as pharmaceutical agents seem to be strain- and dose-dependent. Clinical trials have displayed that probiotics may cure certain disorders or diseases in humans, especially those related to the gastrointestinal tract. The consumption of fermented dairy products containing probiotic cultures may provide health benefits in certain clinical conditions, such as antibiotic-associated diarrhea, rotavirus-associated diarrhea, inflammatory bowel disease, Irritable Bowel Syndrome (IBS), allergenic diseases, cancer, Helicobacter pylori infection, and lactose-intolerance.

Challenge: Complexities in integrating probiotics in functional foods

The development and commercial aspects of functional food products are rather complex, expensive, and uncertain. The factors behind functional food product development are consumer demand, technological conditions, and legislative regulatory background. However, consumers’ knowledge of the health effects of specific ingredients can affect the acceptance of specific functional foods. The common functional ingredients, such as minerals, fiber, and vitamins, are preferred over new and improved products, such as foods enriched with probiotics, prebiotics, flavonoids, carotenoids, and conjugated linolenic acid.

The researcher has to work in-depth to overcome all the challenges of the selection and development of the strain and related production processes. Probiotic strains are prone to changes in pH and temperature. The strains must sustain while integrating with functional foodstuffs. The basic requirement for probiotics is that products should contain sufficient numbers of microorganisms up to the expiry date. Hence, probiotics must prevent specific strains and maintain certain numbers of live cells to produce health benefits in the host. Different countries have decided on the minimum number of viable cells required in the probiotic product for it to be beneficial. The preservation of these probiotic microorganisms presents a challenge, as they are affected by exposure to temperature, oxygen, and light.

Market Ecosystem

Probiotics Market  by Ecosystem

Based on applications, the dietary supplements segment is projected to be the fastest-growing segment in the probiotics market during the forecast period

Dietary supplements are one of the key probiotic applications. The rise in the quality of probiotic products, scientifically proven to meet the deficiencies, is garnering consumers' trust. In North America, the presence of major players in the probiotics dietary supplements market has expanded consumption in this region. The easy availability of these probiotic dietary supplements in retail has created widespread awareness among consumers in North America.

Based on ingredients, the bacteria segment is projected to dominate the probiotics industry during the forecast period

The bacteria segment is estimated to account for a significantly large share of 94.6% of the global probiotics market, by source, in 2018. The bacterial strains in probiotic foods impart health benefits, such as increased lactase production, prevention of diarrhea, prevention of IBS, and enhanced Lactobacilli immunity. Such factors related to health are fueling the market demand for probiotics.

Based on forms, the liquid segment is projected to dominate the probiotics market during the forecast period

The liquid segment accounted for a notably large share of the global probiotics market by form. Liquid probiotic products include yogurt and probiotic drinks. The liquid form of probiotics is easier to mix and provides a uniform texture to the consumable product and consistent concentration in solutions; hence, it is highly demanded yogurt and beverages.

Based on end users, the human segment is projected to dominate the probiotics market during the forecast period

Consumers prefer purchasing health-benefiting products due to the growing health concerns. To complement this trend, probiotic manufacturers are projected to witness high growth prospects over the coming years as probiotics are used as functional foods for human consumption.

Probiotics Market  by Region

Asia Pacific to be the fastest-growing market during the forecast period

The probiotics market in Asia Pacific is projected to grow at the highest CAGR during the forecast period. Consumers in Asia Pacific are well aware of the health benefits of probiotics due to the widespread presence of the Japanese brand ‘Yakult.’ China and Japan are among the largest probiotic markets in the region, whereas the Australia & New Zealand market is the fastest growing, at a CAGR of 13.3% during the forecast period.

Key Market Players

Some of the major players operating in the probiotics market include Chr. Hansen A/S (Denmark), Danone S.A. (France), Yakult Honsha Co., Ltd. (Japan), Nestlι S.A (Switzerland), and Kerry Group Plc (Ireland). They also have manufacturing facilities, along with strong distribution networks across these regions.

Scope of the report

Report Metric

Details

Market size available for years

2016–2023

Base year considered

2017

Forecast period

2018–2023

Forecast units

Value (USD)

Segments covered

Ingredient, form, application, end user, and region 

Geographies covered

North America, Europe, Asia Pacific, and RoW

Companies covered

Chr. Hansen (Denmark), Danone (France), Yakult Honsha (Japan), DowDupont (US), Kerry (Ireland), Probi Ab (Sweden), Nestle (Switzerland), BioGaia (Sweden), Morinaga Milk Industry Co., Ltd. (Japan), Glac Biotech (Taiwan), Bifodan (Denmark), Lallemand (Canada), General Mills (US), UAS Laboratories (US), and Archer Daniels Midland Company (ADM) (US)

This research report categorizes the prebiotics market based on ingredients, forms, applications, end users, and regions. 

By form:

  • Liquid
  • Dry

By ingredient:

  • Bacteria
  • Yeast

By application:

  • Functional food & beverages (dairy products, non-dairy beverages, infant formula, cereals, and others)
  • Dietary supplements
  • Feed

By end user:

  • Human
  • Animal

By region:

  • North America
  • Europe
  • Asia Pacific
  • Rest of World (RoW)*

*Rest of the World (RoW) includes South America and Middle East & Africa

Recent Developments:

  • In June 2018, Chr. Hansen expanded its product strain library for the development of next-generation probiotics.
  • In April 2018, Chr. Hansen partnered with Prota Therapeutics (Australia), a developer of oral immunotherapies to treat food allergies; together, they developed a treatment for peanut allergies using LGG 4 probiotic strain—Lactobacillus rhamnosus.
  • In August 2017, DuPont expanded its probiotic facility in Madison, Wisconsin, US. The company invested USD 10 million.
  • In October 2017, Kerry acquired the US-based probiotics player—Ganeden. The company entered into the probiotics business through this acquisition.
  • In November 2017, DuPont partnered with APC Microbiome Institute (Ireland) as a part of its Microbiome Venture initiative. Through this initiative, the company aims to expand its presence in the probiotics space.

Key questions addressed by the report:

  • Who are some of the key players operating in the probiotics market, and how intense is the competition?

Some of the major players operating in the probiotics market include Chr. Hansen (Denmark), Danone (France), Yakult Honsha (Japan), DowDupont (US), Kerry (Ireland), Probi Ab (Sweden), and Nestle (Switzerland).  

  • How are the current R&D activities and M&As in the probiotics market projected to create a disrupting environment in the coming years?

Major players in the probiotics market are undertaking acquisitions and are focusing on developing an innovative product portfolio by making significant investments in R&D activities.

  • Which is the largest ingredient of probiotics in the global probiotics market?

Bacteria held a larger market share in the global probiotic market in 2018. The increasing awareness related to the health benefits of probiotics has fueled the consumption of probiotic yogurts in developing countries, such as China, Brazil, and India. In Japan, various probiotic-containing products are available in supermarkets, ranging from fortified drinks to candies containing strains from the Lactobacillus and Bifidobacterium genera.

  • Which region has the largest number of key players that have invested in the probiotics market in recent years?

The key players invested in countries, such as China, India, Japan, Thailand, Australia, Indonesia, Vietnam, and South Korea of Asia Pacific.

  • Which regions are expected to show an increase in probiotics consumption?

Supportive regulations and an increase in food and feed demand drive the consumption of probiotics, especially in Asia Pacific.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table Of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives Of The Study
    1.2 Market Definition
    1.3 Study Scope
    1.4 Periodization Considered
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown Of Primary Interviews
    2.2 Market Size Estimation
    2.3 Data Triangulation
    2.4 Research Assumptions
    2.5 Research Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Opportunities In The Market
    4.2 Probiotics Market Size, By Region
    4.3 Market, By Application, 2018–2023
    4.4 Market Share, By Form, 2018 vs. 2023
    4.5 Market, By End User, 2018–2023
    4.6 Probiotic Market, By Ingredient, 2017

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Health Benefits Associated With Probiotic-Fortified Foods
                    5.2.1.2 Increasing Popularity Of Probiotic Dietary Supplements
                    5.2.1.3 Participation Of International Bodies in the R&D Of Probiotic Products
                    5.2.1.4 Rising Health Consciousness Among Consumers
                    5.2.1.5 Technological Advancements in Probiotic Products
           5.2.2 Restraints
                    5.2.2.1 International Quality Standards And Regulations For Probiotic Products
                    5.2.2.2 High R&D Costs For Developing New Probiotic Strains
           5.2.3 Opportunities
                    5.2.3.1 Probiotics Can Replace Pharmaceutical Agents
                    5.2.3.2 Ban On The Use Of AGPS(Antibiotic Growth Promoters) in Feed in the EU
                    5.2.3.3 Increase in Demand For Probiotics in Developed Economies
                    5.2.3.4 Rising Consumer Awareness About Value-Added Products
           5.2.4 Challenges
                    5.2.4.1 Complexities in Integrating Probiotics in Functional Foods

6 Industry Trends (Page No. - 42)
    6.1 Introduction
    6.2 Supply Chain
    6.3 Porter’s Five Forces Analysis
    6.4 Patent Analysis

7 Probiotics Market, By Distribution Channel (Page No. - 46)
    7.1 Introduction
           7.1.1 Hypermarkets/Supermarkets
                    7.1.1.1 Expansion Of Supermarkets, Especially in the Asia Pacific Region, is Expected to Create High Growth Prospects For Probiotic Manufacturers in the Coming Years
           7.1.2 Pharmacies/Drugstores
                    7.1.2.1 In The Us, The Demand For Dietary Supplements is Expected to Increase Amidst the Rise in The Number of Old Age Population
           7.1.3 Specialty Stores
                    7.1.3.1 Specialty Stores Provide A Variety of Probiotic Dietary Supplements Under One Roof. One Such Example is Nutrilite Digestive Probiotic Offered By Amway (US)
           7.1.4 Online
                    7.1.4.1 Consumers are Shifting Toward Online Food Shopping Trend. Although This Trend is Still At A Nascent Stage When Compared To Online Clothes Shopping, It is Expected To Gain Consumer Interest in The Coming Years

8 Probiotics Market, By Ingredient (Page No. - 48)
    8.1 Introduction
    8.2 Bacteria
           8.2.1 The Most Widely Consumed Bacteria Strains are Lactobacilli, Bifidobacteria, And Streptococcus Thermophilusthermophilus, Among Others (Enterococcus, Bacillus, And Pediococcus).
           8.2.2 Lactobacilli
                    8.2.2.1 Lactobacillus Acidophilus
                    8.2.2.2 Lactobacillus Rhamnosus
                    8.2.2.3 Lactobacillus Casei
                    8.2.2.4 Lactobacillus Reuteri
           8.2.3 Bifidobacterium
           8.2.4 Streptococcus Thermophilus
    8.3 Yeast
           8.3.1 Probiotics are Microscopic Fungi Such as Strains Of Yeasts Belonging To Saccharomyces Cerevisiae Species. Living Microorganisms are Widely Used For Several Therapeutic Purposes, And Their Beneficial Effects are Well Known
           8.3.2 Saccharomyces Boulardii
           8.3.3 Others

9 Probiotics Market, By Application (Page No. - 59)
    9.1 Introduction
    9.2 Functional Food & Beverages
           9.2.1 Dairy Products
                    9.2.1.1 Probiotics Have Conventionally Been Included In Dairy Products, Due To Their Compatibility With Dairy Ingredients
           9.2.2 Non-Dairy Beverages
                    9.2.2.1 The Trend In The Us Functional Food Market is Changing, as Most Of The Consumers Prefer Non-Dairy Probiotic Beverages
           9.2.3 Infant Formula
                    9.2.3.1 A Wide Range Of Infant Formulas That are Fortified With Probiotics is Widely Being Introduced In The Global Market
           9.2.4 Cereals
                    9.2.4.1 The Global Market For Ready-To-Eat Cereals is Saturated In The Western Countries, And So The Potential Developing Countries Influenced By Western Eating Habits are Now Considered By The Leading Companies
           9.2.5 Others
    9.3 Dietary Supplements
           9.3.1 People Consume Dietary Supplements When They are Unable To Fulfill The Essential Nutrient Requirements Through Their Daily Diet. Dietary Supplements are One Of The Key Probiotic Applications
    9.4 Feed
           9.4.1 The Market For Probiotics in Animal Feed is Highly Affected By The Reduced Reliance On Therapeutic Antibiotics To Retain The Antibiotic Efficacy; This is Accompanied By The Increased Demand For Quality Animal Products

10 Probiotics Market, By End User (Page No. - 70)
     10.1 Introduction
     10.2 Human
             10.2.1 Popular Sources Of Probiotics Include Yogurt, Beverages Such as Fermented Milk & Juices, And Probiotic Supplements
     10.3 Animal
             10.3.1 Factors Driving The Animal Segment in The Market Include The Ban on Synthetic Antimicrobial Growth Promoters (Agps) in Europe in 2006 74

11 Probiotics Market, By Form (Page No. - 75)
     11.1 Introduction
     11.2 Liquid
             11.2.1 The Demand For Liquid Probiotics is Larger When Compared To Dry Probiotics, Owing to Its Application in Yogurt, Which is the Most Popular Source Of Probiotics.
     11.3 Dry
             11.3.1 Dry Probiotics are Popular in Dietary Supplements And Animal Feed Space. Dry Probiotic Products are Mostly Used For Animal Feed Such as Cattle, Swine, And Poultry Feed

12 Probiotics Market, By Region (Page No. - 80)
     12.1 Introduction
     12.2 North America
             12.2.1 Us
                        12.2.1.1 In The Us, Health Practitioners And Gastroenterologists Have Encouraged the Use Of Probiotics To Improve Digestive Health Over the Past Few Years
             12.2.2 Canada
                        12.2.2.1 The Rise in Health Awareness Among Canadian Consumers has Changed Their Diet Patterns To Incorporate Functional Foods Such as Probiotic Yogurt in Their Daily Diets
             12.2.3 Mexico
                        12.2.3.1 A Large Number Of Consumers in Mexico are Still Unaware of the Benefits Offered By Probiotics, Which is Restricting the Growth Potential of the Market in the Country
     12.3 Asia Pacific
             12.3.1 China
                        12.3.1.1 A Majority Of China’s Population Suffers From Lactose Intolerance, Which Led To An Increase in Demand For Alternate Sources Such as Probiotic Fortified Yogurt
             12.3.2 Japan
                        12.3.2.1 Digestive Well-Being has Been A Matter Of Focus in The Country as A Result Of Its Rapidly Aging Population
             12.3.3 South Korea
                        12.3.3.1 South Korea has Witnessed A Rise in the Number Of Health-Conscious Consumers Who are Turning Toward Dietary Supplements to Improve Their Digestive System and General Wellness
             12.3.4 Australia & New Zealand
                        12.3.4.1 Probiotic Manufacturers are Expected To Gain Lucrative Opportunity in The Animal Feed Space in The Country
             12.3.5 Rest Of Asia Pacific
     12.4 Europe
             12.4.1 Russia
                        12.4.1.1 In Russia, Most of the Demand for Probiotics is Constituted By Bifidobacterium
             12.4.2 UK
                        12.4.2.1 The Inclination Toward A Healthy Diet, Demand For Dietary Ingredients, and Increasing Awareness are Driving The Probiotics Market in The Country
             12.4.3 Italy
                        12.4.3.1 In Italy, Consumers are Becoming More Proactive With Regard to Their Long-Term Health. They are Looking for Food & Beverage Products Enriched With Health Beneficial Ingredients
             12.4.4 Germany
                        12.4.4.1 Consumers Prefer Functional Foods to Overcome Health Issues
             12.4.5 Spain
                        12.4.5.1 Spain is One Of The Key Producers of Poultry Meat, Which Includes Broilers, Turkeys, And Ducks.
             12.4.6 Rest Of Europe
     12.5 Rest Of The World (RoW)
             12.5.1 South America
                        12.5.1.1 Probiotic Yogurt is Popular in South American Countries, as It is Sold on the Basis Of Health Claims That it Prevents Slow Intestinal Transit
             12.5.2 Middle East & Africa
                        12.5.2.1 The Middle East is An Emerging Region, Comprising The High-Spending Population Due To Its Rising Middle-Class Population, Coupled With Its Industrial Growth

13 Competitive Landscape (Page No. - 109)
     13.1 Overview
     13.2 Competitive Leadership Mapping, 2017
             13.2.1 Visionary Leaders
             13.2.2 Dynamic Differentiators
             13.2.3 Innovators
             13.2.4 Emerging Companies
     13.3 Expansions And Investments
     13.4 Mergers And Acquisitions
     13.5 Agreements, Collaborations, Joint Ventures, And Partnerships
     13.6 New Product Launches

14 Company Profiles (Page No. - 119)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)* 
     14.1 Chr. Hansen
     14.2 Danone
     14.3 Yakult Honsha
     14.4 DowDuPont
     14.5 Kerry
     14.6 Probi AB 
     14.7 Nestle
     14.8 Biogaia
     14.9 Morinaga Milk Industry Co., Ltd.
     14.1 Glac Biotech
     14.11 Bifodan A/S
     14.12 Lallemand
     14.13 General Mills
     14.14 Uas Laboratories
     14.15 Archer Daniels Midland Company (ADM)
*Details On Business Overview, Products Offered, Recent Developments, Swot Analysis & MnM View Might Not Be Captured in Case Of Unlisted Companies.

15 Appendix (Page No. - 162)
     15.1 Discussion Guide
     15.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
     15.3 Available Customizations
     15.4 Related Reports
     15.5 Author Details

List of Tables (148 Tables)

Table 1 USD Exchange Rates Considered, 2013–2017
Table 2 Diversity of Probiotics
Table 3 Health Benefits of Probiotic Microorganisms
Table 4 Probiotic Market Size, By Distribution Channel, 2016–2023 (USD Billion)
Table 5 Hypermarkets/Supermarkets: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 6 Pharmacies/Drugstores: Market Size, By Region, 2016–2023 (USD Billion)
Table 7 Specialty Stores: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 8 Online: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 9 Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 10 Bacteria: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 11 Beneficial Effects of Yeast
Table 12 Yeast: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 13 Market Size, By Application, 2016–2023 (USD Billion)
Table 14 Functional Food & Beverages: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 15 Functional Food & Beverages: Market Size, By Product, 2016–2023 (USD Billion)
Table 16 Dairy Products: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 17 Non-Dairy Beverages: Market Size, By Region, 2016–2023 (USD Billion)
Table 18 Infant Formula: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 19 Cereals: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 20 Other Products: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 21 Dietary Supplements: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 22 Feed: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 23 Probiotics Market Size, By End-Use, 2016–2023 (USD Billion)
Table 24 Human Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 25 Animal Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 26 Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 27 Liquid Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 28 Dry Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 29 Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 30 North America: Probiotic Ingredients Market Size, By Country, 2016–2023 (USD Billion)
Table 31 North America: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Billion)
Table 32 North America: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 33 North America: Market Size, By End User, 2016–2023 (USD Billion)
Table 34 North America: Market Size, By Form, 2016–2023 (USD Billion)
Table 35 North America: Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 36 North America: Market Size in Functional Food & Beverages, By Country, 2016–2023 (USD Million)
Table 37 North America: Market Size in Dietary Supplements, By Country, 2016–2023 (USD Million)
Table 38 North America: Market Size in Feed, By Country, 2016–2023 (USD Million)
Table 39 US: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 40 US: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 41 US: Market Size, By End User, 2016–2023 (USD Million)
Table 42 US: Market Size, By Form, 2016–2023 (USD Million)
Table 43 US: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 44 Canada: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 45 Canada: Market Size, By End User, 2016–2023 (USD Million)
Table 46 Canada: Market Size, By Form, 2016–2023 (USD Million)
Table 47 Canada: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 48 Mexico: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 49 Mexico: Market Size, By End User, 2016–2023 (USD Million)
Table 50 Mexico: Market Size, By Form, 2016–2023 (USD Million)
Table 51 Mexico: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 52 Asia Pacific Probiotics Market Size, By Country, 2016–2023 (USD Billion)
Table 53 Asia Pacific: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Billion)
Table 54 Asia Pacific: Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 55 Asia Pacific: Market Size, By Application, 2016–2023 (USD Billion)
Table 56 Asia Pacific: Market Size in Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 57 Asia Pacific: Market Size, By Form, 2016–2023 (USD Billion)
Table 58 Asia Pacific: Market Size, By End User, 2016–2023 (USD Billion)
Table 59 China: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 60 China: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 61 China: Market Size, By End User, 2016–2023 (USD Million)
Table 62 China: Market Size, By Form, 2016–2023 (USD Million)
Table 63 China: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 64 Japan: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 65 Japan: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 66 Japan: Market Size, By End User, 2016–2023 (USD Million)
Table 67 Japan: Market Size, By Form, 2016–2023 (USD Million)
Table 68 Japan: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 69 India: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 70 India: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 71 India: Market Size, By End User, 2016–2023 (USD Million)
Table 72 India:  Market Size, By Form, 2016–2023 (USD Million)
Table 73 India: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 74 South Korea: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 75 South Korea: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 76 South Korea: Market Size, By End User, 2016–2023 (USD Million)
Table 77 South Korea: Market Size, By Form, 2016–2023 (USD Million)
Table 78 South Korea: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 79 Australia & New Zealand: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 80 Australia & New Zealand: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 81 Australia & New Zealand: Market Size, By End User, 2016–2023 (USD Million)
Table 82 Australia & New Zealand: Market Size, By Form, 2016–2023 (USD Million)
Table 83 Australia & New Zealand: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 84 Rest of Asia Pacific: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 85 Rest of Asia Pacific: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 86 Rest of Asia Pacific: Market Size, By End User, 2016–2023 (USD Million)
Table 87 Rest of Asia Pacific: Market Size, By Form, 2016–2023 (USD Million)
Table 88 Rest of Asia Pacific: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 89 Europe: Probiotics Market Size, By Country, 2016–2023 (USD Billion)
Table 90 Europe: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Billion)
Table 91 Europe: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 92 Europe: Market Size, By Form, 2016–2023 (USD Billion)
Table 93 Europe: Market Size, By Application, 2016–2023 (USD Billion)
Table 94 Europe: Probiotics Market Size For Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 95 Europe: Market Size, By End-User, 2016–2023 (USD Billion)
Table 96 Russia: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 97 Russia: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 98 Russia: Market Size, By End User, 2016–2023 (USD Million)
Table 99 Russia: Market Size, By Form, 2016–2023 (USD Million)
Table 100 Russia: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 101 UK: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 102 UK: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 103 UK: Market Size, By End User, 2016–2023 (USD Million)
Table 104 UK: Market Size, By Form, 2016–2023 (USD Million)
Table 105 UK: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 106 Italy: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 107 Italy: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 108 Italy: Market Size, By End User, 2016–2023 (USD Million)
Table 109 Italy: Market Size, By Form, 2016–2023 (USD Million)
Table 110 Italy: Market Size, By Ingredient, 2016–2023 (USD Million)
Table 111 Germany: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 112 Germany: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 113 Germany: Market Size, By End User, 2016–2023 (USD Million)
Table 114 Germany: Market Size, By Form, 2016–2023 (USD Million)
Table 115 Germany: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 116 Spain: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 117 Spain: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 118 Spain: Market Size, By End User, 2016–2023 (USD Million)
Table 119 Spain: Market Size, By Form, 2016–2023 (USD Million)
Table 120 Spain: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 121 Rest of Europe: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 122 Rest of Europe: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 123 Rest of Europe: Market Size, By End User, 2016–2023 (USD Million)
Table 124 Rest of Europe: Market Size, By Form, 2016–2023 (USD Million)
Table 125 Rest of Europe: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 126 RoW: Probiotic Ingredients Market Size, By Region, 2016–2023 (USD Billion)
Table 127 RoW: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Billion)
Table 128 RoW: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 129 RoW: Market Size, By End User, 2016–2023 (USD Billion)
Table 130 RoW: Market Size, By Form, 2016–2023 (USD Billion)
Table 131 RoW: Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 132 RoW: Probiotic Market Size in Functional Food & Beverages, By Region, 2016–2023 (USD Million)
Table 133 RoW: Probiotics Market Size in Dietary Supplements, By Region, 2016–2023 (USD Million)
Table 134 RoW: Market Size in Feed, By Region, 2016–2023 (USD Million)
Table 135 South America: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 136 South America: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 137 South America: Market Size, By End User, 2016–2023 (USD Million)
Table 138 South America: Market Size, By Form, 2016–2023 (USD Million)
Table 139 South America: Probiotics Market Size, By Ingredient, 2016–2023 (USD Million)
Table 140 Middle East & Africa: Probiotic Ingredients Market Size, By Distribution Channel, 2016–2023 (USD Million)
Table 141 Middle East & Africa: Probiotic Market Size, By Application, 2016–2023 (USD Million)
Table 142 Middle East & Africa: Market Size, By End User, 2016–2023 (USD Million)
Table 143 Middle East & Africa: Market Size, By Form, 2016–2023 (USD Million)
Table 144 Middle East & Africa:  Market Size, By Ingredient, 2016–2023 (USD Million)
Table 145 Expansions And Investments, 2013–2018
Table 146 Mergers and Acquisitions, 2015–2017
Table 147 Agreements, Collaborations, Joint Ventures, and Partnerships, 2014–2018
Table 148 New Product Launches, 2013–2017

List of Figures (54 Figures)

Figure 1 Probiotics Market Segmentation
Figure 2 Regional Segmentation
Figure 3 Probiotics Market: Research Design
Figure 4 Breakdown Of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation Methodology
Figure 8 Functional Food & Beverages Segment To Dominate The Probiotics Market, By Application, 2018 vs. 2023 (USD Billion)
Figure 9 Human Segment To Dominate The Probiotics Market, By End User, 2018 vs. 2023 (USD Billion)
Figure 10 Liquid Segment To Dominate The Probiotics Market, By Form, 2018 vs. 2023 (USD Billion)
Figure 11 Bacteria Segment To Dominate The Probiotics Market, By Ingredient, 2018 vs. 2023 (USD Billion)
Figure 12 Asia Pacific To Be The Largest Region in The Probiotics Market, 2018–2023
Figure 13 Benefits Associated With Probiotics Fuel Its Market Demand
Figure 14 Probiotics Market Size, By Region, 2018 vs. 2023 (USD Billion)
Figure 15 Functional Food & Beverages Segment To Account for The Largest Market Size Through 2023
Figure 16 Liquid Segment To Dominate The Probiotics Market, 2018 vs. 2023
Figure 17 Human Segment is Expected To Dominate The Probiotics Market From 2018 To 2023
Figure 18 Bacteria Segment Dominated The Probiotics Market in 2017
Figure 19 Global Yogurt Market, 2013–2017
Figure 20 Global Dietary Supplements Demand Forecast, 2016 vs. 2021
Figure 21 Strain Development and Distribution Phase Plays A Vital Role in The Value Addition Of The Supply Chain for Probiotics
Figure 22 Porter’s Five Forces Analysis: Development and Launch Of New Products Have Intensified Industrial Rivalry
Figure 23 Probiotics Market Size, By Ingredient, 2018 vs. 2023 (USD Billion)
Figure 24 Global Probiotics Market Size, 2018 vs. 2023 (USD Billion)
Figure 25 Probiotics Market Size in Functional Foods & Beverages, By Region, 2018 vs. 2023 (USD Billion)
Figure 26 Global Poultry Production, 2016-2018 (Million Metric Tons)
Figure 27 Human Probiotics Projected To Dominate The Probiotics Market From 2018 To 2023 (USD Billion)
Figure 28 Batch Process Of Production Of Liquid & Dry Probiotics
Figure 29 Liquid Probiotics To Dominate The Market From 2018 To 2023 (USD Billion)
Figure 30 Geographic Snapshot (2018–2023): Rapidly Growing Asia Pacific Countries are Emerging as New Hotspots
Figure 31 North America: Market Snapshot
Figure 32 Asia Pacific: Market Snapshot
Figure 33 Europe : Market Snapshot
Figure 34 Probiotics Market, Competitive Leadership Mapping, 2017
Figure 35 Probiotics Market, Competitive Leadership Mapping, 2017 for Start-Ups
Figure 36 Probiotic Market Ranking, 2017
Figure 37 Expansions & Investments: The Key Strategy, 2013–2018
Figure 38 Annual Developments in The Probiotic Market, 2013–2018
Figure 39 Chr. Hansen: Company Snapshot
Figure 40 Chr. Hansen: Swot Analysis
Figure 41 Danone: Company Snapshot
Figure 42 Danone: SWOT Analysis
Figure 43 Yakult Honsha: Company Snapshot
Figure 44 Yakult: Swot Analysis
Figure 45 DowDuPont: Company Snapshot
Figure 46 DowDuPont: Swot Analysis
Figure 47 Kerry: Company Snapshot
Figure 48 Kerry: Swot Analysis
Figure 49 Probi AB: Company Snapshot
Figure 50 Nestle: Company Snapshot
Figure 51 Biogaia: Company Snapshot
Figure 52 Morinaga Milk Industry Co., Ltd.: Company Snapshot
Figure 53 General Mills: Company Snapshot
Figure 54 Archer Daniels Midland Company (ADM): Company Snapshot

The study involves four major activities to estimate the current market size for probiotics. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. These findings, assumptions, and market size was validated with industry experts across value chain through primary research. Both, top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, in order to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.

Primary Research

The probiotics market comprises several stakeholders such as technology providers and research labs, biotechnological companies, genetic solution providers, livestock breeders, public and private research institutions, agencies, and laboratories and commercial stains manufacturers. The demand-side of this market is characterized by the rising demand for high nutritional content in food. The supply-side is characterized by advancements in technology and diverse application industries. Various primary sources from both, the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents

Probiotics Market by Size & Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both, top-down and bottom-up approaches were used to estimate and validate the total size of the probiotics market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology was used to estimate the market size includes the following:

The key players in the industry and markets have been identified through extensive secondary research.

  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources

Data Triangulation

After arriving at the overall market size-using the market size estimation processes as explained above—the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed. The data was triangulated by studying various factors and trends from both, the demand and supply sides, in the food and beverage industry.

Report Objectives

  • To define, segment, and project the global market size for probiotics
  • To understand the structure of the probiotics market by identifying its various subsegments
  • To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To analyze the micromarkets with respect to individual growth trends, future prospects, and their contribution to the total market
  • To project the size of the market and its submarkets, in terms of value, with respect to the regions (along with their respective key countries)
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify major growth strategies adopted by players across key regions
  • To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, collaboration, partnership, joint ventures, and agreements

Available Customizations

  • Based on the given market data, MarketsandMarkets offers customizations in the reports as per the client’s specific requirements. The available customization options are as follows:

    Product Analysis

    • Further segmentation of applications of probiotics
    • Detailed analysis at volume level can also be provided

    Regional Analysis

    • Further breakdown of the Rest of Asia Pacific probiotics market, by country
    • Further breakdown of other countries in the probiotics market, by key country

    Company Information

    • Detailed analysis and profiling of additional market players (up to five)
  • COVID-19

    Get in-depth analysis of the COVID-19 impact on the Probiotics Market

    Benchmarking the rapid strategy shifts of the Top 100 companies in the Probiotics Market

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    Report Code
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    Published ON
    Jan, 2019
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