Probiotics Market by Application (Functional Food & Beverages [Dairy Products, Non-dairy Beverages, Infant Formula, Cereals], Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, and Region – Global Forecast to 2023
[169 Pages Report] The probiotics market is estimated at USD 49.4 Billion in 2018 and projected to grow at a CAGR of 7.0%, to reach USD 69.3 billion by 2023. The growth of the probiotics market is driven by factors such as health benefits associated with probiotic-fortified foods and technological advancements in probiotic products. Key drivers for the market’s growth are the increasing use of high nutritional content in foods due to increasing consumer awareness about healthy diets. Asian countries, particularly in Japan, the increase in the aging population is a lucrative opportunity for the sale of probiotic supplements in the region. One of the major restraints in the growth of the probiotics market is the international quality standards, regulations for probiotic products, and the high R&D costs for developing new probiotic strains.
“Yeast is projected to be the fastest growing ingredients segment of probiotics.”
Based on ingredients, the yeast segment is projected to be the fastest-growing during the forecast period. The increasing demand for products incorporating Saccharomyces boulardii, a unique tropical yeast with several beneficial, effects on human intestinal health positively. Increasing awareness about the health benefits of probiotics has driven the consumption of probiotic yogurts in developing countries such as China, Brazil, and India. In Japan, a variety of probiotic-containing products are available in supermarkets, ranging from fortified drinks to candies containing strains from the Lactobacillus and Bifidobacterium genera.
“The food & beverages application segment for probiotics is estimated to account for the largest share in 2018.”
Based on application, the food & beverages segment is estimated to account for the largest share in the probiotics market in 2018. The products under this category include foods & beverages that offer distinct health benefits beyond fundamental nutrition, due to their specific ingredients. The food & beverages segment is the largest revenue-earning market across regions.
“ Liquid probiotics are expected to dominate the probiotics market.”
The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation.
“Asia Pacific is projected to be the fastest growing region in the probiotics market.”
The Asia Pacific is projected to be the fastest-growing market for the period considered for this study, due to the rising in disposable income and the increase in demand for nutritional food products, along with the growing technology base, leading to the increased demand for probiotics in the region. The rapid economic growth in countries such as China, Japan, Brazil, and Argentina have led to a significant increase in the disposable incomes of livestock owners. This, in turn, is driving the demand for probiotic-based food, making the Asia Pacific the fastest-growing market globally.
Market Dynamics
“Health benefits associated with probiotics fortified food is a major driver for the market”
Health awareness among consumers is on the rise and most consumers are constantly in search of healthy food products for consumption. Probiotics have proven strong benefits related to health, more specifically to the human digestive system.
Probiotics are found in supplement form or as components of foods & beverages. Their integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks has contributed to a significant market size. The most commonly used bacteria include Bifidobacteria and Lactobacilli, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for consumption of probiotics. Manufacturers are coming up with a variety of options in the yogurt category; for instance, in 2013, Chobani, LLC (US) introduced a line of Greek yogurt in the US market, which has now become one of the leading brands across North America.
“Replacement of pharmaceutical agents provides a major opportunity for probiotics.”
The increasing demand for probiotics has shown that customers are preferring products with proven benefits. The increased evidence of health benefits associated with probiotics for health restoration has increased the customer expectations related to probiotics for health curing functions. This inclination toward a safe, natural, and cost-effective substitute for drugs has led the application of probiotics as pharmaceutical agents. Beneficial effects of probiotics as pharmaceutical agents seem to be strain- and dose-dependent. Clinical trials have displayed that probiotics may cure certain disorders or diseases in humans, especially those related to the gastrointestinal tract
High R&D costs for developing new probiotic strains is a major restraint for the probiotics market”
Substantial investments in R&D activities and investments in laboratories, research equipment, and high cost of hiring trained professionals create barriers for the development of the probiotics market. The scientific validation regarding the usage of probiotics in their applications becomes a success to this market. Probiotics applications are linked with health benefits, which make it challenging for manufacturers to get an adequate return on investments on high initial investments.
Probiotic strains and products are developed and produced as per the international food regulations. Due to the high cost of production, the cost of the final product is also high. Marketing and distribution of these products also add to the product price, as they require different packaging and distribution channels as compared to common products. Though consumers are aware of the health benefits of probiotics, their high prices are restraining them from buying the product, which is a challenge for manufacturers.
Scope of the Report
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Report Metric |
Details |
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Market size available for years |
2016-2023 |
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Base year considered |
2017 |
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Forecast period |
2018-2023 |
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Forecast units |
Value (USD) |
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Segments covered |
Ingredients, Application, End user, Form, Distribution Channel, and Region |
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Geographies covered |
North America, Europe, Asia Pacific, and Rest of World (RoW) |
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Companies covered |
DowDuPont (US), Danone (France), Chr. Hansen (Denmark), Yakult Honsha (Japan), and Nestle (Switzerland) |
Recent Developments:
- In June 2018, Chr. Hansen expanded its product strain library for the development of next-generation probiotics.
- In August 2017, DuPont expanded its probiotic facility in Madison, Wisconsin, US. The company made an investment of USD 10 million. The motive behind the expansion was to further expand its presence in the probiotics market.
- In October 2017, Kerry acquired the US-based probiotics player Ganeden. The company entered into the probiotics business through this acquisition.
Key Questions Addressed by the Report:
- What are the growth opportunities in the probiotics market?
- What are the major ingredients of probiotics?
- What are the key factors affecting market dynamics?
- What are some of the major challenges and restraints that the industry faces?
- Which are the key players operating in the market and what initiatives have they undertaken over the past few years?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 17)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.4 Periodization Considered
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 33)
4.1 Attractive Opportunities in Probiotics Market
4.2 Market Size, By Region
4.3 Probiotics Market, By Application, 2018–2023
4.4 Market Share, By Form, 2018 vs 2023
4.5 Market, By End User, 2018–2023
4.6 Probiotics Market, By Ingredient, 2017
5 Market Overview (Page No. - 36)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Health Benefits Associated With Probiotic-Fortified Foods
5.2.1.2 Increasing Popularity of Probiotic Dietary Supplements
5.2.1.3 Participation of International Bodies in the R&D of Probiotic Products
5.2.1.4 Rising Health Consciousness Among Consumers
5.2.1.5 Technological Advancements in Probiotic Products
5.2.2 Restraints
5.2.2.1 International Quality Standards and Regulations for Probiotic Products
5.2.2.2 High R&D Costs for Developing New Probiotic Strains
5.2.3 Opportunities
5.2.3.1 Probiotics Can Replace Pharmaceutical Agents
5.2.3.2 Ban on the Use of AGPS(Antibiotic Growth Promoters) in Feed in the EU
5.2.3.3 Increase in Demand for Probiotics in Developed Economies
5.2.3.4 Rising Consumer Awareness About Value-Added Products
5.2.4 Challenges
5.2.4.1 Complexities in Integrating Probiotics in Functional Foods
6 Industry Trends (Page No. - 42)
6.1 Introduction
6.2 Supply Chain
6.3 Porter’s Five Forces Analysis
6.4 Patent Analysis
7 Probiotics Market, By Distribution Channel (Page No. - 46)
7.1 Introduction
7.1.1 Hypermarkets/Supermarkets
7.1.1.1 Expansion of Supermarkets, Especially in the Asia Pacific Region, is Expected to Create High Growth Prospects for Probiotic Manufacturers in the Coming Years
7.1.2 Pharmacies/Drugstores
7.1.2.1 In the US, the Demand for Dietary Supplements is Expected to Increase Amidst the Rise in the Number of Old Age Population
7.1.3 Specialty Stores
7.1.3.1 Specialty Stores Provide A Variety of Probiotic Dietary Supplements Under One Roof. One Such Example is Nutrilite Digestive Probiotic Offered By Amway (US)
7.1.4 Online
7.1.4.1 Consumers are Shifting Toward Online Food Shopping Trend. Although This Trend is Still at A Nascent Stage When Compared to Online Clothes Shopping, It is Expected to Gain Consumer Interest in the Coming Years
8 Market for Probiotics, By Ingredient (Page No. - 48)
8.1 Introduction
8.2 Bacteria
8.2.1 The Most Widely Consumed Bacteria Strains are Lactobacilli, Bifidobacteria, and Streptococcus Thermophilusthermophilus, Among Others (Enterococcus, Bacillus, and Pediococcus).
8.2.2 Lactobacilli
8.2.2.1 Lactobacillus Acidophilus
8.2.2.2 Lactobacillus Rhamnosus
8.2.2.3 Lactobacillus Casei
8.2.2.4 Lactobacillus Reuteri
8.2.3 Bifidobacterium
8.2.4 Streptococcus Thermophilus
8.3 Yeast
8.3.1 Probiotics are Microscopic Fungi Such as Strains of Yeasts Belonging to Saccharomyces Cerevisiae Species. Living Microorganisms are Widely Used for Several Therapeutic Purposes, and Their Beneficial Effects are Well Known
8.3.2 Saccharomyces Boulardii
8.3.3 Others
9 Probiotics Market, By Application (Page No. - 59)
9.1 Introduction
9.2 Functional Food & Beverages
9.2.1 Dairy Products
9.2.1.1 Probiotics Have Conventionally Been Included in Dairy Products, Due to Their Compatibility With Dairy Ingredients
9.2.2 Non-Dairy Beverages
9.2.2.1 The Trend in the US Functional Food Market is Changing, as Most of the Consumers Prefer Non-Dairy Probiotic Beverages
9.2.3 Infant Formula
9.2.3.1 A Wide Range of Infant Formulas That are Fortified With Probiotics is Widely Being Introduced in the Global Market
9.2.4 Cereals
9.2.4.1 The Global Market for Ready-To-Eat Cereals is Saturated in the Western Countries, and So the Potential Developing Countries Influenced By Western Eating Habits are Now Considered By the Leading Companies
9.2.5 Others
9.3 Dietary Supplements
9.3.1 People Consume Dietary Supplements When They are Unable to Fulfill the Essential Nutrient Requirements Through Their Daily Diet. Dietary Supplements are One of the Key Probiotic Applications
9.4 Feed
9.4.1 The Market for Probiotics in Animal Feed is Highly Affected By the Reduced Reliance on Therapeutic Antibiotics to Retain the Antibiotic Efficacy; This is Accompanied By the Increased Demand for Quality Animal Products
10 Probiotics Market, By End User (Page No. - 70)
10.1 Introduction
10.2 Human
10.2.1 Popular Sources of Probiotics Include Yogurt, Beverages Such as Fermented Milk & Juices, and Probiotic Supplements
10.3 Animal
10.3.1 Factors Driving the Animal Segment in the Probiotics Market Include the Ban on Synthetic Antimicrobial Growth Promoters (AGPS) in Europe in 2006
11 Probiotics Market, By Form (Page No. - 75)
11.1 Introduction
11.2 Liquid
11.2.1 The Demand for Liquid Probiotics is Larger When Compared to Dry Probiotics, Owing to Its Application in Yogurt, Which is the Most Popular Source of Probiotics.
11.3 Dry
11.3.1 Dry Probiotics are Popular in Dietary Supplements and Animal Feed Space. Dry Probiotic Products are Mostly Used for Animal Feed Such as Cattle, Swine, and Poultry Feed
12 Market for Probiotics, By Region (Page No. - 80)
12.1 Introduction
12.2 North America
12.2.1 Us
12.2.1.1 in the Us, Health Practitioners and Gastroenterologists Have Encouraged the Use of Probiotics to Improve Digestive Health Over the Past Few Years
12.2.2 Canada
12.2.2.1 The Rise in Health Awareness Among Canadian Consumers has Changed Their Diet Patterns to Incorporate Functional Foods Such as Probiotic Yogurt in Their Daily Diets
12.2.3 Mexico
12.2.3.1 A Large Number of Consumers in Mexico are Still Unaware of the Benefits Offered By Probiotics, Which is Restricting the Growth Potential of the Market in the Country
12.3 Asia Pacific
12.3.1 China
12.3.1.1 A Majority of China’s Population Suffers From Lactose Intolerance, Which Led to an Increase in Demand for Alternate Sources Such as Probiotic Fortified Yogurt
12.3.2 Japan
12.3.2.1 Digestive Well-Being has Been A Matter of Focus in the Country as A Result of Its Rapidly Aging Population
12.3.3 South Korea
12.3.3.1 South Korea has Witnessed A Rise in the Number of Health-Conscious Consumers Who are Turning Toward Dietary Supplements to Improve Their Digestive System and General Wellness
12.3.4 Australia & New Zealand
12.3.4.1 Probiotic Manufacturers are Expected to Gain Lucrative Opportunity in the Animal Feed Space in the Country
12.3.5 Rest of Asia Pacific
12.4 Europe
12.4.1 Russia
12.4.1.1 in Russia, Most of the Demand for Probiotics is Constituted By Bifidobacterium
12.4.2 Uk
12.4.2.1 The Inclination Toward A Healthy Diet, Demand for Dietary Ingredients, and Increasing Awareness are Driving the Market in the Country
12.4.3 Italy
12.4.3.1 in Italy, Consumers are Becoming More Proactive With Regard to Their Long-Term Health. They are Looking for Food & Beverage Products Enriched With Health Beneficial Ingredients
12.4.4 Germany
12.4.4.1 Consumers Prefer Functional Foods to Overcome Health Issues
12.4.5 Spain
12.4.5.1 Spain is One of the Key Producers of Poultry Meat, Which Includes Broilers, Turkeys, and Ducks.
12.4.6 Rest of Europe
12.5 Rest of the World (RoW)
12.5.1 South America
12.5.1.1 Probiotic Yogurt is Popular in South American Countries, as It is Sold on the Basis of Health Claims That It Prevents Slow Intestinal Transit
12.5.2 Middle East & Africa
12.5.2.1 The Middle East is an Emerging Region, Comprising the High-Spending Population Due to Its Rising Middle-Class Population, Coupled With Its Industrial Growth
13 Competitive Landscape (Page No. - 109)
13.1 Overview
13.2 Competitive Leadership Mapping, 2017
13.2.1 Visionary Leaders
13.2.2 Dynamic Differentiators
13.2.3 Innovators
13.2.4 Emerging Companies
13.3 Expansions and Investments
13.4 Mergers and Acquisitions
13.5 Agreements, Collaborations, Joint Ventures, and Partnerships
13.6 New Product Launches
14 Company Profiles (Page No. - 119)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
14.1 Chr. Hansen
14.2 Danone
14.3 Yakult Honsha
14.4 DowDuPont
14.5 Kerry
14.6 Probi AB
14.7 Nestle
14.8 Biogaia
14.9 Morinaga Milk Industry Co., Ltd.
14.10 Glac Biotech
14.11 Bifodan A/S
14.12 Lallemand
14.13 General Mills
14.14 Uas Laboratories
14.15 Archer Daniels Midland Company (ADM)
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.
15 Appendix (Page No. - 162)
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customizations
15.4 Related Reports
15.5 Author Details
List of Tables (72 Tables)
Table 1 USD Exchange Rates Considered, 2013–2017
Table 2 Diversity of Probiotics
Table 3 Health Benefits of Probiotic Microorganisms
Table 4 Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 5 Bacteria: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 6 Beneficial Effects of Yeast
Table 7 Yeast: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 8 Market Size, By Application, 2016–2023 (USD Billion)
Table 9 Functional Food & Beverages: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 10 Functional Food & Beverages: Market Size, By Product, 2016–2023 (USD Billion)
Table 11 Dairy Products: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 12 Non-Dairy Beverages: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 13 Infant Formula: Market Size for Probiotics, By Region, 2016–2023 (USD Billion)
Table 14 Cereals: Market Size for Probiotics, By Region, 2016–2023 (USD Billion)
Table 15 Other Products: Market Size for Probiotics, By Region, 2016–2023 (USD Billion)
Table 16 Dietary Supplements: Market Size for Probiotics, By Region, 2016–2023 (USD Billion)
Table 17 Feed: Market Size for Probiotics, By Region, 2016–2023 (USD Billion)
Table 18 Probiotics Market Size, By End-Use, 2016–2023 (USD Billion)
Table 19 Human Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 20 Animal Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 21 Market Size for Probiotics, By Form, 2016–2023 (USD Billion)
Table 22 Liquid Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 23 Dry Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 24 Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 25 North America: Probiotic Ingredients Market Size, By Country, 2016–2023 (USD Billion)
Table 26 North America: Market Size for Probiotics, By Application, 2016–2023 (USD Billion)
Table 27 North America: Market Size, By End User, 2016–2023 (USD Billion)
Table 28 North America: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 29 North America: Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 30 North America: Market Size in Functional Food & Beverages, By Country, 2016–2023 (USD Million)
Table 31 North America: Probiotics Market Size in Dietary Supplements, By Country, 2016–2023 (USD Million)
Table 32 North America: Market Size in Feed, By Country, 2016–2023 (USD Million)
Table 33 US: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 34 Canada: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 35 Mexico: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 36 Asia Pacific: Market Size for Probiotics, By Country, 2016–2023 (USD Billion)
Table 37 Asia Pacific: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 38 Asia Pacific: Market Size, By Application, 2016–2023 (USD Billion)
Table 39 Asia Pacific: Probiotics Market Size in Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 40 Asia Pacific: Market Size, By Form, 2016–2023 (USD Billion)
Table 41 Asia Pacific: Market Size, By End User, 2016–2023 (USD Billion)
Table 42 China: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 43 Japan: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 44 South Korea: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 45 Australia & New Zealand: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 46 Rest of Asia Pacific: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 47 Europe: Market Size for Probiotics, By Country, 2016–2023 (USD Billion)
Table 48 Europe: Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 49 Europe: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 50 Europe: Market Size, By Application, 2016–2023 (USD Billion)
Table 51 Europe: Market Size for Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 52 Europe: Market Size, By End-User, 2016–2023 (USD Billion)
Table 53 Russia: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 54 UK: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 55 Italy: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 56 Germany: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 57 Spain: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 58 Rest of Europe : Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 59 RoW: Probiotic Ingredients Market Size, By Region, 2016–2023 (USD Billion)
Table 60 RoW: Market Size for Probiotics, By Application, 2016–2023 (USD Billion)
Table 61 RoW: Market Size, By End User, 2016–2023 (USD Billion)
Table 62 RoW: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 63 RoW: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 64 RoW: Market Size in Functional Food & Beverages, By Region, 2016–2023 (USD Million)
Table 65 RoW: Market Size in Dietary Supplements, By Region, 2016–2023 (USD Million)
Table 66 RoW: Probiotics Market Size in Feed, By Region, 2016–2023 (USD Million)
Table 67 South America: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 68 Middle East & Africa: Market Size for Probiotics, By Application, 2016–2023 (USD Million)
Table 69 Expansions and Investments, 2013–2018
Table 70 Mergers and Acquisitions, 2015–2017
Table 71 Agreements, Collaborations, Joint Ventures, and Partnerships, 2014–2018
Table 72 New Product Launches, 2013–2017
List of Figures (54 Figures)
Figure 1 Market Segmentation
Figure 2 Regional Segmentation
Figure 3 Probiotics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Probiotics Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation Methodology
Figure 8 Functional Food & Beverages Segment to Dominate the Market, By Application, 2018 vs 2023 (USD Billion)
Figure 9 Human Segment to Dominate the Global Market, By End User, 2018 vs 2023 (USD Billion)
Figure 10 Liquid Segment to Dominate the Market for Probiotics, By Form, 2018 vs 2023 (USD Billion)
Figure 11 Bacteria Segment to Dominate the Market for Probiotics, By Ingredient, 2018 vs 2023 (USD Billion)
Figure 12 Asia Pacific to Be the Largest Region in this Market, 2018–2023
Figure 13 Benefits Associated With Probiotics Fuel Its Market Demand
Figure 14 Market Size, By Region, 2018 vs 2023 (USD Billion)
Figure 15 Functional Food & Beverages Segment to Account for the Largest Market Size Through 2023
Figure 16 Liquid Segment to Dominate the Market, 2018 vs 2023
Figure 17 Human Segment is Expected to Dominate the Global Market From 2018 to 2023
Figure 18 Bacteria Segment Dominated the Global Market in 2017
Figure 19 Global Yogurt Market, 2013–2017
Figure 20 Global Dietary Supplements Demand Forecast, 2016 vs 2021
Figure 21 Strain Development and Distribution Phase Plays A Vital Role in the Value Addition of the Supply Chain for Probiotics
Figure 22 Porter’s Five Forces Analysis: Development and Launch of New Products Have Intensified Industrial Rivalry
Figure 23 Market Size, By Ingredient, 2018 vs 2023 (USD Billion)
Figure 24 Global Market Size, 2018 vs 2023 (USD Billion)
Figure 25 Probiotics Market Size in Functional Foods & Beverages, By Region, 2018 vs 2023 (USD Billion)
Figure 26 Global Poultry Production, 2016-2018 (Million Metric Tons)
Figure 27 Human Probiotics Projected to Dominate the Market From 2018 to 2023 (USD Billion)
Figure 28 Batch Process of Production of Liquid & Dry Probiotics
Figure 29 Liquid Probiotics to Dominate the Market From 2018 to 2023 (USD Billion)
Figure 30 Geographic Snapshot (2018–2023): Rapidly Growing Asia Pacific Countries are Emerging as New Hotspots
Figure 31 North America: Probiotics Market Snapshot
Figure 32 Asia Pacific: Market Snapshot
Figure 33 Europe : Market Snapshot
Figure 34 Probiotics Market, Competitive Leadership Mapping, 2017
Figure 35 Probiotics Market, Competitive Leadership Mapping, 2017 for Start-Ups
Figure 36 Probiotic Market Ranking, 2017
Figure 37 Expansions & Investments: the Key Strategy, 2013–2018
Figure 38 Annual Developments in the Probiotic Market, 2013–2018
Figure 39 Chr. Hansen: Company Snapshot
Figure 40 Chr. Hansen: SWOT Analysis
Figure 41 Danone: Company Snapshot
Figure 42 Danone: SWOT Analysis
Figure 43 Yakult Honsha: Company Snapshot
Figure 44 Yakult: SWOT Analysis
Figure 45 DowDuPont: Company Snapshot
Figure 46 DowDuPont: SWOT Analysis
Figure 47 Kerry: Company Snapshot
Figure 48 Kerry: SWOT Analysis
Figure 49 Probi AB: Company Snapshot
Figure 50 Nestle: Company Snapshot
Figure 51 Biogaia: Company Snapshot
Figure 52 Morinaga Milk Industry Co., Ltd.: Company Snapshot
Figure 53 General Mills: Company Snapshot
Figure 54 Archer Daniels Midland Company (ADM): Company Snapshot
The study involves four major activities to estimate the current market size for probiotics. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. These findings, assumptions, and market size was validated with industry experts across value chain through primary research. Both, top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, in order to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.
Primary Research
The probiotics market comprises several stakeholders such as technology providers and research labs, biotechnological companies, genetic solution providers, livestock breeders, public and private research institutions, agencies, and laboratories and commercial stains manufacturers. The demand-side of this market is characterized by the rising demand for high nutritional content in food. The supply-side is characterized by advancements in technology and diverse application industries. Various primary sources from both, the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both, top-down and bottom-up approaches were used to estimate and validate the total size of the probiotics market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology was used to estimate the market size includes the following:
The key players in the industry and markets have been identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources
Data Triangulation
After arriving at the overall market size-using the market size estimation processes as explained above—the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed. The data was triangulated by studying various factors and trends from both, the demand and supply sides, in the food and beverage industry.
Report Objectives
- To define, segment, and project the global market size for probiotics
- To understand the structure of the probiotics market by identifying its various subsegments
- To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To analyze the micromarkets with respect to individual growth trends, future prospects, and their contribution to the total market
- To project the size of the market and its submarkets, in terms of value, with respect to the regions (along with their respective key countries)
- To profile key players and comprehensively analyze their core competencies
- To understand the competitive landscape and identify major growth strategies adopted by players across key regions
- To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, collaboration, partnership, joint ventures, and agreements
Available Customizations
Based on the given market data, MarketsandMarkets offers customizations in the reports as per the client’s specific requirements. The available customization options are as follows:
Product Analysis
- Further segmentation of applications of probiotics
- Detailed analysis at volume level can also be provided
Regional Analysis
- Further breakdown of the Rest of Asia Pacific probiotics market, by country
- Further breakdown of other countries in the probiotics market, by key country
Company Information
- Detailed analysis and profiling of additional market players (up to five)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Probiotics Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Probiotics Market