Empowering Enterprise Sales Teams with AI-Driven, Real-Time Intelligence to Close More Deals, Faster
MarketsandMarkets™, a global leader in market intelligence and advisory services, today announced the launch of MarketsandMarkets™ SalesPlay, an AI-powered sales assistant designed to accelerate revenue growth for enterprise sales teams.
What sets MarketsandMarkets SalesPlay apart is its ability to seamlessly integrate a company’s offerings, proprietary MarketsandMarkets™ research, third-party data, and AI-driven insights—delivering a real-time, in-depth understanding of top accounts, their ecosystems, and key market disruptions across the value chain for a given offering or solution. With MarketsandMarkets SalesPlay, sales teams can act on real-time opportunities using AI-fueled insights tailored to their offerings, backed by 10000+ exclusive market studies and research insights, 15000+ third party sources and vetted by MarketsandMarkets™ analysts.
Going a step further, MarketsandMarkets SalesPlay delivers interconnected intelligence on accounts, opportunities, contacts, conversions, and industries—all within a single platform. This enables sales teams to cut research time in half, boost pipeline and win rates by 2–3x, and build stronger, more strategic client relationships.
MarketsandMarkets SalesPlay is not just another AI tool or CRM extension—it is a strategic enabler for enterprise sales teams. "Basic tools in the market just provide high-level financials or basic contacts or broad intent signals, but they don’t tell you what’s actually driving growth at your client’s end," said Sandeep Sugla, CEO of MarketsandMarkets™. "Sales teams need to know where competitive gaps exist, how to stitch insights into sales pitches, and how to improve business cases by tapping into not just business-as-usual opportunities, but also the hidden, latent growth areas of their clients. MarketsandMarkets SalesPlay hyper-personalizes these growth insights tailored to your offerings, enabling sales teams to take the right opportunity to the right contact with the right conversation pointers at the right time—giving them a decisive early-mover advantage in closing deals."
The MarketsandMarkets SalesPlay Edge: Moving Beyond CRM & Generic AI Tools
From Tracking Client Spend to Understanding Revenue Shifts
Enterprise sales teams can no longer rely solely on tracking client budgets—they need real-time intelligence on how their clients' revenue mix is evolving. With many top companies pivoting 50% of their revenue sources to new technologies, markets, and products, MarketsandMarkets SalesPlay helps teams spot these shifts early and act ahead of competitors.
Beyond CRM: Enabling Sales Teams to Sell More, Not Just Manage Data
While CRMs record transactions, MarketsandMarkets SalesPlay fuels sales. Working alongside leading CRMs, it delivers real-time account, contact, conversational, and opportunity intelligence, enabling hyper-personalized client engagement.
AI Sales Insights That Drive Results
Unlike AI tools with surface-level data, MarketsandMarkets SalesPlay delivers deep, predictive intelligence on key accounts, their ecosystems, and market disruptions—shaping stronger pitches, sharper engagement, and faster deal closures.
As enterprise sales grows more complex and competitive, MarketsandMarkets SalesPlay is redefining how sales teams identify, engage, and close high-value opportunities. By leveraging AI-driven, real-time intelligence, MarketsandMarkets SalesPlay connects the dots between accounts, opportunities, decision-makers, and market shifts, enabling sellers to act faster, engage smarter, and win more deals. With unmatched predictive insights, seamless CRM integration, and hyper-personalized intelligence, MarketsandMarkets SalesPlay is the ultimate AI sales assistant for enterprise growth.
About MarketsandMarkets™:
MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter , LinkedIn and Facebook .
Contact:
Mr. Amish Keshwani
MarketsandMarkets™ INC.
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Visit Our Website: https://www.marketsandmarkets.com/
