Veterinary Ultrasound Market worth $0.65 billion by 2031
The report "Veterinary Ultrasound Market by Type (2D, Doppler, 3D/4D), Product (Equipment, Portable, Software, Consumable), Technology, Animal Type (Dog, Cat, Large Animal), Application (OB/GYN, Cardiology, Orthopedic), End User, and Region - Global Forecast to 2031" is projected to grow from USD 0.45 billion in 2026 and to reach USD 0.65 billion by 2031, at a Compound Annual Growth Rate (CAGR) of 7.5% during the forecast period. The veterinary ultrasound market is being driven by pet ownership, increased spending on veterinary care, and technological advances in diagnostic imaging. Rising demand for quick, accurate, and cost-effective diagnostic methods is leading to the installation of advanced ultrasound systems in veterinary offices. Examples of such innovations include AI-assisted image evaluation, digital and automated ultrasound systems, portable and point-of-care devices, and cloud-based data management solutions, which play a key role in diagnostic efficiency and enable faster, more precise disease detection in animals. In addition, the main focus of veterinary practitioners on preventive care, the management of chronic conditions, and the development of personalized treatment plans is a great boost to the veterinary ultrasound market.
Browse 244 market data Tables and 62 Figures spread through 256 Pages and in-depth TOC on "Veterinary Ultrasound Market by Type (2D, Doppler, 3D/4D), Product (Equipment, Portable, Software, Consumable), Technology, Animal Type (Dog, Cat, Large Animal), Application (OB/GYN, Cardiology, Orthopedic), End User, and Region - Global Forecast to 2031 "
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By application, the obstetrics/gynecology segment accounted for the largest market share in 2025.
In the veterinary ultrasound market, the obstetrics/gynecology segment accounted for the largest share in 2025. This dominance is primarily due to the extensive use of ultrasound for reproductive management in both companion and production animals. Ultrasound is used for pregnancy diagnosis, assessing fetal health and growth, monitoring estrus, and detecting reproductive disorders. Thus, it is an indispensable tool in both breeding and herd management programs. Demand for ultrasound systems in the OB/GYN segment remains robust owing to the high frequency of reproductive check-ups, the preference for non-invasive, real-time imaging, and the increased emphasis on improving fertility and reproductive efficiency.
By end user, the veterinary clinics segment is expected to grow at the highest CAGR during the forecast period.
The veterinary clinics segment is expected to grow at the highest CAGR during the forecast period, driven by increasing pet ownership, higher case volumes, and strong demand for fast, in-house diagnostic capabilities. These factors are motivating clinics to purchase portable and budget-friendly ultrasound systems. In addition, general veterinary practitioners can perform ultrasound examinations more effectively with user-friendly systems, training, and AI-supported imaging, which can enable rapid clinical decision-making. As a result, veterinary clinics will be purchasing ultrasound systems heavily.
By region, North America accounted for the largest share of the market in 2025.
In 2025, North America accounted for the largest share of the veterinary ultrasound market. This is mainly due to high pet ownership levels, significant expenditures on animal healthcare, and the early adoption of sophisticated diagnostic imaging technologies in veterinary clinics. The region benefits from an extensively developed veterinary healthcare system, numerous specialty and referral clinics, and readily available state-of-the-art ultrasound systems, including portable and AI-enabled platforms. In addition, the presence of leading veterinary imaging equipment manufacturers, a high level of preventive care awareness, and ongoing funding for veterinary technology and training further help North America maintain its leading position in the market.
Key Market Players
The leading players in the veterinary ultrasound market include GE HealthCare (US), Esaote SPA (Italy), Shenzhen Mindray Animal Medical Technology Co., LTD. (China), FUJIFILM Corporation (Japan), Siemens Healthcare Pty Ltd (Germany), SAMSUNG (South Korea), VINNO Technology (Suzhou) Co., Ltd. (China), Butterfly Network, Inc. (US), CHISON Medical Technologies Co., Ltd. (China), and IMV Imaging (UK), among others.
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