Veterinary Ultrasound Market Size, Growth, Share & Trends Analysis

As of 2025, the 2D ultrasound system segment held the largest share of the veterinary ultrasound market because these systems are widely available, inexpensive, and have proven clinical benefits in most routine veterinary practices. These machines form the backbone of everyday diagnosis in veterinary medicine; they are used to scan the abdomen, detect pregnancy, assess the heart, and evaluate soft tissues. Their user-friendliness, lower initial cost compared to cutting-edge 3D/4D systems, and the large number of clinicians familiar with them have made their rapid adoption almost inevitable, especially among small and medium-sized veterinary practices.

In 2025, the equipment segment dominated the veterinary ultrasound market, as ultrasound machines and probes accounted for the bulk of veterinary diagnostic imaging capital investment. Veterinary practices must allocate substantial budgets to acquire and upgrade core ultrasound systems to support routine and specialty diagnostics, making equipment the segment that generates higher revenue than consumables and software. Additionally, the use of advanced platforms with higher resolution, Doppler capabilities, and portable formats is increasing, along with the expansion of clinics that perform their own imaging, which will continue to sustain the equipment segment's dominance.

As of 2025, the digital imaging segment held the largest share of the veterinary ultrasound market due to its enhanced image quality, faster workflow, and ease of integration with modern clinic information systems. Digital ultrasound enables real-time image processing, more convenient storage and retrieval of patient data, and features compatible with AI-assisted analysis and cloud-based sharing, leading to increased diagnostic efficiency and easier collaboration among veterinarians. The massive shift of veterinary practices to fully digital workflows, along with the availability of cost-effective digital ultrasound systems and upgrades, keeps demand high, giving the digital imaging segment a strong hold.

The small companion animals segment is expected to dominate the veterinary ultrasound market, as these are the most common pets worldwide and owners take their dogs and cats to the vet more often than they do livestock. Owners treat pets like family members, invest in sophisticated diagnostics, and are eager to perform imaging to detect diseases at an early stage and manage long-term conditions, driving demand for ultrasound in this segment. Furthermore, small animal practitioners employ ultrasound extensively in routine applications such as abdominal, cardiology, reproductive, and emergency diagnostics, making small companion animals the largest segment in the market.

The obstetrics/gynecology segment is expected to dominate the veterinary ultrasound market, as ultrasound is routinely used in reproductive management among companion and production animals. Ultrasound is by far the most common tool for pregnancy diagnosis, fetal viability assessment, estrus monitoring, and detection of reproductive disorders, making it a standard instrument in breeding programs and herd management. The non-invasive nature of ultrasound, its ability to deliver instant results, and the increasing emphasis on enhancing reproductive outcomes and breeding efficiency by veterinarians and animal breeders are the main reasons the obstetrics/gynecology segment continues to witness strong and stable demand.

The veterinary clinics segment is expected to dominate the veterinary ultrasound market because they are the main place where pets get diagnostic tests, preventive screenings, and the first-line evaluation of clinical conditions. Clinics have seen an increase in patient visits, demand for faster in-house imaging has risen, and affordable, portable ultrasound systems have become more widely available. All these factors have made clinics invest heavily in ultrasound capabilities. Moreover, the shift towards early diagnosis, preventive care, and faster clinical decision-making, as well as better training and user-friendly systems, has further strengthened veterinary clinics as the largest end-user segment in the market.