Asia Pacific Point-Of-Use Water Treatment Systems Market worth $9.50 billion by 2030
The report "Asia Pacific Point-Of-Use Water Treatment Systems Market by Device (Tabletop Pitchers, Countertop Units, Free-Standing Water Purifiers), Technology, Application, Sales Channel (Direct Sales, Distributor), and Region – Forecast to 2030", is projected to reach USD 9.50 billion by 2030 from USD 6.84 billion in 2025, at a CAGR of 6.80% during the forecast period.
Browse 170 market data Tables and 60 Figures spread through 250 Pages and in-depth TOC on "Asia Pacific Point-Of-Use Water Treatment Systems Market by Device (Tabletop Pitchers, Countertop Units, Free-Standing Water Purifiers), Technology, Application, Sales Channel (Direct Sales, Distributor), and Region – Forecast to 2030"
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The?????? Asia Pacific point-of-use water treatment systems market has been rapidly expanding to meet the increasing demand for safe and clean drinking water in households, small businesses, and healthcare facilities. Adoption has been boosted by factors such as rising urbanization, growing disposable incomes, and increasing awareness of waterborne diseases. India and China, among other countries, are becoming major contributors to market expansion, driven by government initiatives such as the Jal Jeevan Mission in India, which has significantly improved rural tap-water coverage, and the enforcement of stricter water quality standards throughout the region. Furthermore, China's standards, such as GB/T 30307—2023 for household water treatment devices and the national SDWQ drinking water quality standards, promote safe and certified point-of-use systems, encouraging adoption where municipal water quality is insufficient. Besides that, technological advances in multi-stage and low-maintenance systems also contribute to the expansion of the ??????market.
The reverse osmosis systems segment is estimated to grow at the fastest CAGR during the forecast period.
The reverse osmosis systems segment is likely to be the fastest-growing segment of the point-of-use water treatment market in Asia Pacific. In the reverse osmosis systems segment, the rising demand for safe and clean drinking water across urban and rural households, small businesses, and healthcare facilities is a major factor driving growth. Increasing awareness about waterborne diseases, rapid urbanization, and higher disposable incomes are encouraging the adoption of reverse osmosis systems. The trend is further supported by improvements in multistage filtration, compact and smart designs, as well as government initiatives aimed at encouraging access to safe water. Therefore, reverse osmosis systems are poised to emerge as a key solution to ensure effective contaminant removal and improve water quality in the region.
The residential application is expected to be the second fastest-growing segment during the forecast period.
The residential application segment is projected to be the second fastest-growing segment of the Asia Pacific point-of-use water treatment systems market. The growth of this segment is driven by various factors, including increasing consumer awareness of waterborne health risks, rising disposable incomes, and the expansion of urban households. Homeowners are turning to the compact and efficient point-of-use systems, such as reverse osmosis and multi-stage purifiers, to meet their needs for safe drinking water. Technological innovations in space-saving designs, easy maintenance features, and smart monitoring capabilities have helped this trend to gain momentum. Moreover, government measures to provide access to clean water and implement stricter water quality standards are also driving the demand for point-of-use devices in the residential sector throughout the region.
India is expected to be the second fastest-growing region during the forecast period.
India is estimated to be the second-fastest-growing point-of-use water treatment systems market in Asia Pacific. Growth is driven by increasing concerns over water contamination, rapid urbanization, and increased household incomes. Under the Jal Jeevan Mission, functional tap-water connections was achieved in over 157.2 million rural households (≈ 81 %), up from 32.3 million (≈ 17 %) in 2019, according to the Press Information Bureau, Government of India. However, only 6% of urban households receive water of drinkable quality directly from the municipal supply, as a result of which around 62% of urban households rely on filtration or reverse osmosis systems. Overall, households that treat water before consumption stand at 41.7%, with urban adoption at approximately 56.5% compared to rural areas at approximately 34.3% (Source: NSO, Ministry of Statistics and Programme Implementation). Technological advancements in compact, energy-efficient reverse osmosis and multi-stage purifiers are driving adoption nationwide.
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