Augmented Reality Automotive Market

Augmented Reality Automotive Market worth 6.79 Billion USD by 2025

The report "Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025", The augmented reality automotive market is projected to grow at a CAGR of 17.60% during the forecast period, to reach a market size of USD 6.79 Billion by 2025. The market is driven by factors such as increasing demand for in-vehicle safety features, adoption of advanced driver assistance systems by OEMs, and the progress toward developing semi-autonomous and autonomous vehicles.

Browse 95 Market Data Tables and 62 Figures spread through 184 Pages and in-depth TOC on "Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving, Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025"
View detailed Table of Content here - https://www.marketsandmarkets.com/Market-Reports/automotive-augmented-reality-market-126800260.html

“Advanced augmented reality head-up display to be the largest segment of the augmented reality automotive market, by function”

With advanced driver assistance systems (ADAS) becoming a standard in high-end cars, OEMs are focusing on developing low-cost systems for mid-sized and economical cars. Premium vehicles with ADAS features use advanced sensing technology. The advanced AR HUD integrates multiple ADAS functions to provide information in the driver’s line of sight. The anticipated market for autonomous vehicles is projected to drive the demand for advanced AR HUD. A passenger inside an autonomous vehicle can monitor various functions and the vehicle’s external environment on the AR HUD. The AR HUD thus ensures a safer and more comfortable driving experience.

“Sensor fusion to be the largest segment of the augmented reality automotive market, by sensor technology”

The sensor fusion technology is a key enabler to the optimum functioning of the AR HUD. In the near future, a connected vehicle will assist the driver with more real-time functions. Real-time functions will require high accuracy and precision to assist a driver in making informed decisions about the dynamic external environment of the car. Government legislation will also act as a catalyst and drive the market for sensor fusion technology in commercial vehicle AR HUD. The lack of advanced safety functions such as blind spot detection causes fatal accidents involving commercial vehicles. With several car companies and technology giants investing in advanced research, there has been considerable development in the autonomous driving space. In autonomous vehicles, sensing systems play a crucial role in creating an accurate perception of the environment around the vehicle. The vehicle sensors play a key part in the optimum functioning of the AR HUD. The use of a fusion of the sensors such as radar, Lidar, and image sensors enables the AR HUD to provide driver assistance functions.

 “North America to be the largest regional market for augmented reality automotive market”

North America comprises Canada, Mexico, and the U.S. The U.S. is a hub for vehicle production and sales. The North America automotive industry is highly inclined toward innovation, technology, and development of high-performance and fuel-efficient vehicles. The rising penetration of technologically advanced vehicles and increasing awareness of car security and comfort features are expected to propel the demand for the automotive augmented reality market in the region.

The augmented reality automotive market is dominated by a few global AR HUD system suppliers and comprises several regional players. Some of the key AR HUD suppliers operating in the market are Continental AG (Germany), Visteon Corporation (U.S.), Panasonic Corporation (Japan), and Harman International Industries Inc. (U.S.).

Don’t miss out on business opportunities in Augmented Reality Automotive Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com

Report Code
AT 5586
PR Published ON
9/19/2017
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Augmented Reality Automotive Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
REQUEST A FREE WORKSHOP
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
ONLINE CHAT
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
© MarketsandMarkets Research Private Ltd. All rights reserved
...

Digital Virtual Assistant - MarketsandMarkets

Home