Innovation is focused on lowering carbon footprint and driving growth in Canada.
Through targeted initiatives and strategic investments, Canada will take an essential stride in its sustainable aviation fuel. The challenge led by the government is "Sky's the Limit," which seeks to encourage innovation in producing SAF. This program includes two competitions: the first will provide four companies with USD 2 million each to develop innovative solutions for SAF production, with a grand prize of USD 5 million for the winning project. The second is a cross-Canada flight challenge, emphasizing the revolutionary potential of SAF for the aviation industry.

Western Economic Diversification Canada has also invested USD 1.6 million in the Forge Hydrocarbon project, which is focused on scaling up SAF's production and delivery capabilities. A further notable USD 2.89 million is spent on bio jet technology at the University of Alberta, using LTH to produce sustainable fuels. All these initiatives show the government's interest in a healthy environment for SAF development.
Private sector investments also contribute to advancing Canada's SAF industry. Air Canada, for example, has invested USD 50 million into developing sustainable aviation fuel technologies. Another significant milestone is the announcement by the SAF+ Consortium of the first power-to-liquid (PtL) SAF production facility in North America. Airbus has also joined the SAF+ Consortium through a memorandum of understanding (MoU) to produce and develop SAF, indicating strong collaboration between industry leaders.
Canada's great efforts towards SAF development indicate its interest in mitigating aviation emissions and contributing to a sustainable aviation industry. Governments, academia, and the private sector are working in close synergy to create a pathway to achieving an aircraft-driven, environmentally friendlier aviation future, paving the way for other countries that plan to shift to cleaner fuel solutions in their transition.
About MarketsandMarkets™
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.
The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ’GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
sales@marketsandmarkets.com